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Originally Posted by Shotgun raisin
Was Sideways an example of product placement or did the writer arbitrarily choose the lead character's favourite wine?
I suppose the most famous example of marketing through cinema was Star Wars and its tie in action figures; though that's slightly different to product placement. James Bond films are also famous for it.
One thing you should really try to keep an eye out for is Apple Macs. Apple apparently pay through the nose to get all the "good guys" to use their computers. Sony also do that to some extent with it Vaio range.
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apple really are fuckin ridiculous for it, so too Google, that Knocked Up filum is just a Google ad really.
In the case of sideways, i'm inclined to thinks thats just a bigass product placement. If a product is mentioned in a filum, you can be damn sure that someone is paying through the nose for it really.
BTW, the biggest one (or at least the one which gets the most attention) is the ET one with Reece's Piece's by Herseys.