Originally Posted by Wes

Product Placement is any paid product message aimed at influencing movie/television audience via the planned and unobtrusive entry of a branded product into the movie.

-Balasubramanian, 1994

1. Gender (Please tick the box that applies to you)

Male [ ]
Female [ ]

2. Age (Please tick the box that applies to you)

16 – 22 [ ]
22 – 27 [ ]
28 – 37 [ ]
38 – 47 [ ]
48+ [ ]

3. How many films do you watch on average per week either in cinemas, DVD’s on television or in other mediums? (Please tick)

Less than 1 [ ]
1 per week [ ]
2 per week [ ]
More than 3 [ ]

4. Please tick any of the following placements you have seen the listed films.

a. Transformers Ford Mustang [ ]
b. Pursuit of Happiness Sesame Street [ ]
c. American Gangster Pepsi [ ]
d. The Departed Motorola Mobile Phones [ ]
e. Just Married Rolls Royce [ ]
f. I, Robot Converse Trainers [ ]
g. Knocked Up Google [ ]
h. The Da Vinci Code Gillette [ ]
i. Panic Room Nokia [ ]
j. Cast Away FedEx [ ]






5. From the following films, do you remember any placements? If so, please specify brand/product seen in the film by filling in the space provided.


The Matrix _______________________
The Simpson’s Movie _______________________
Minority Report _______________________
Kill Bill Volume 1+2 _______________________
Die Another Day (007) _______________________
Charlie’s Angles _______________________





6. Does product placement have a role in your purchasing decisions?

No Role =1 Small Role =2 Medium Role =3 Big Role =4 Major role =5


7. For the below statements, please choose a number from 1 to 5 which represents your feelings. i.e.

Strongly Agree =1 Agree =2 Neither =3 Disagree =4 Strongly Disagree =5



7.1 Product Placement is good because it helps to fund films.


7.2 Product Placement makes a film more realistic.


7.3 I would prefer to see no product placement in films.


7.4 Product Placement is deceptive.


7.5 Product Placement should be banned.


7.6 Product Placement is a good way to advertise products.


7.7 I am skeptical of advertising in general.

7.8 I would refuse to go and see a film if I knew that it contained product placement.


8. Are you more likely to buy a product if you have seen it in a film?

Not Likely =1 Slightly more likely to buy =2 Quite Likely To buy =3

More likely to buy if seen than otherwise = 4 I buy products because of this = 5