1. Gender (Please tick the box that applies to you)
Male
Female [ ]
2. Age (Please tick the box that applies to you)
16 – 22 [ ]
22 – 27
28 – 37 [ ]
38 – 47 [ ]
48+ [ ]
3. How many films do you watch on average per week either in cinemas, DVD’s on television or in other mediums? (Please tick)
Less than 1 [ ]
1 per week
2 per week [ ]
More than 3 [ ]
4. Please tick any of the following placements you have seen the listed films.
a. Transformers Ford Mustang [ ]
b. Pursuit of Happiness Sesame Street [ ]
c. American Gangster Pepsi [ ]
d. The Departed Motorola Mobile Phones [ ]
e. Just Married Rolls Royce [ ]
f. I, Robot Converse Trainers [ ]
g. Knocked Up Google
seen knocked up but didn't really notice the placement as it was kinda made integral to the movie
h. The Da Vinci Code Gillette [ ]
i. Panic Room Nokia [ ]
seen panic room but didn't notice/remember the placement
j. Cast Away FedEx [ ]
5. From the following films, do you remember any placements? If so, please specify brand/product seen in the film by filling in the space provided.
The Matrix seen, don't remember
The Simpson’s Movie seen, don't remember
Minority Report seen, don't remember
Kill Bill Volume 1+2 seen, don't remember
Die Another Day (007) _______________________
Charlie’s Angles _______________________
6. Does product placement have a role in your purchasing decisions?
No Role =1
Small Role =2 Medium Role =3 Big Role =4 Major role =5
in that if I know it contains obvious product placement I'll avoid
7. For the below statements, please choose a number from 1 to 5 which represents your feelings. i.e.
Strongly Agree =1 Agree =2 Neither =3 Disagree =4 Strongly Disagree =5
7.1 Product Placement is good because it helps to fund films. 3
7.2 Product Placement makes a film more realistic. 4
7.3 I would prefer to see no product placement in films. 1 (As in I would prefer not to see it, if it's there or not)
7.4 Product Placement is deceptive. 3
7.5 Product Placement should be banned. 3
7.6 Product Placement is a good way to advertise products. 5
7.7 I am skeptical of advertising in general. 2
7.8 I would refuse to go and see a film if I knew that it contained product placement. 2 (depends how obvious)
8. Are you more likely to buy a product if you have seen it in a film?
Not Likely =1 Slightly more likely to buy =2 Quite Likely To buy =3
More likely to buy if seen than otherwise = 4 I buy products because of this = 5
not sure if you'll be arsed but had trouble answering some of these, if I see product obvious placement, like them fucking ford ads on american idol (the missus makes me watch it so fuck off) and that alias episode with ford F150, it annoys the fuck out of me and I'll remember the product but only to make sure I never buy it, but the advertising has worked because I remember it. If it's subtle I'll probably not remember it so it doesn't annoy me but it hasn't worked.