Product Placement is any paid product message aimed at influencing movie/television audience via the planned and unobtrusive entry of a branded product into the movie.
-Balasubramanian, 1994
1. Gender (Please tick the box that applies to you)
Male [
]
Female [ ]
2. Age (Please tick the box that applies to you)
16 – 22 [ ]
22 – 27 [
]
28 – 37 [ ]
38 – 47 [ ]
48+ [ ]
3. How many films do you watch on average per week either in cinemas, DVD’s on television or in other mediums? (Please tick)
Less than 1 [ ]
1 per week [
]
2 per week [ ]
More than 3 [ ]
4. Please tick any of the following placements you have seen the listed films.
a. Transformers Ford Mustang [
]
b. Pursuit of Happiness Sesame Street [
]
c. American Gangster Pepsi [
]
d. The Departed Motorola Mobile Phones [
]
e. Just Married Rolls Royce [ ]
f. I, Robot Converse Trainers [ ]
g. Knocked Up Google [
]
h. The Da Vinci Code Gillette [ ]
i. Panic Room Nokia [ ]
j. Cast Away FedEx [
]
5. From the following films, do you remember any placements? If so, please specify brand/product seen in the film by filling in the space provided.
The Matrix:
The Simpson’s: Spiderman theme tune, Greenday
Minority Report: Car-lexus, I think
Kill Bill Volume 1+2:
Die Another Day (007)
Charlie’s Angles
6. Does product placement have a role in your purchasing decisions?
No Role
7. For the below statements, please choose a number from 1 to 5 which represents your feelings. i.e.
Strongly Agree =1 Agree =2 Neither =3 Disagree =4 Strongly Disagree =5
7.1 Product Placement is good because it helps to fund films. :5
7.2 Product Placement makes a film more realistic.:5
7.3 I would prefer to see no product placement in films.:2
7.4 Product Placement is deceptive.:2
7.5 Product Placement should be banned.:4
7.6 Product Placement is a good way to advertise products.:1
7.7 I am skeptical of advertising in general.:5
7.8 I would refuse to go and see a film if I knew that it contained product placement.:5
8. Are you more likely to buy a product if you have seen it in a film?
Not Likely