Product Placement is any paid product message aimed at influencing movie/television audience via the planned and unobtrusive entry of a branded product into the movie.
-Balasubramanian, 1994
1. Gender (Please tick the box that applies to you)
Male [
]
Female [ ]
2. Age (Please tick the box that applies to you)
16 – 22 [ ]
22 – 27 [ ]
28 – 37 [
]
38 – 47 [ ]
48+ [ ]
3. How many films do you watch on average per week either in cinemas, DVD’s on television or in other mediums? (Please tick)
Less than 1 [
]
1 per week [ ]
2 per week [ ]
More than 3 [ ]
4. Please tick any of the following placements you have seen the listed films.
a. Transformers Ford Mustang [ ]
b. Pursuit of Happiness Sesame Street [ ]
c. American Gangster Pepsi [ ]
d. The Departed Motorola Mobile Phones [ ]
e. Just Married Rolls Royce [ ]
f. I, Robot Converse Trainers [
]
g. Knocked Up Google [ ]
h. The Da Vinci Code Gillette [ ]
i. Panic Room Nokia [ ]
j. Cast Away FedEx [ ]
5. From the following films, do you remember any placements? If so, please specify brand/product seen in the film by filling in the space provided.
The Matrix ________Nokia_____
The Simpson’s Movie _______________________
Minority Report _______________________
Kill Bill Volume 1+2 _______________________
Die Another Day (007) _______________________
Charlie’s Angles _______________________
6. Does product placement have a role in your purchasing decisions?
No Role =1 Small Role =2 Medium Role =3 Big Role =4 Major role =5
7. For the below statements, please choose a number from 1 to 5 which represents your feelings. i.e.
Strongly Agree =1 Agree =2 Neither =3 Disagree =4 Strongly Disagree =5
7.1 Product Placement is good because it helps to fund films.
3
7.2 Product Placement makes a film more realistic.
4
7.3 I would prefer to see no product placement in films.
2
7.4 Product Placement is deceptive.
3
7.5 Product Placement should be banned.
4
7.6 Product Placement is a good way to advertise products.
2
7.7 I am skeptical of advertising in general.
2
7.8 I would refuse to go and see a film if I knew that it contained product placement.
5
8. Are you more likely to buy a product if you have seen it in a film?
1
Not Likely =1 Slightly more likely to buy =2 Quite Likely To buy =3
More likely to buy if seen than otherwise = 4 I buy products because of this = 5