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Originally Posted by ralphie88
They can't sell "naming rights" because Stamford Bridge already has a name. Allthey can sell is "presentation rights" (as has happened at Newcastle).
As for whether the Glazers would do it at OT, Gill has already said that there is "no value" in it for United. Basically we'd lose as much sponsorship revenue clearing out what presentation rights we've already sold in the stadium (eg to Hublot, Nike and Audi) as we'd ever gain.
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Of course they can. The MEN used to called the Nynex Arena. Borrusia Dortmund's stadium is now called Signal Iduna Park Stadium - formerly Westfalenstadion. So it's been done before. . .