Quote:
Originally Posted by Spoony Youngblood
Of course they can. The MEN used to called the Nynex Arena. Borrusia Dortmund's stadium is now called Signal Iduna Park Stadium - formerly Westfalenstadion. So it's been done before. . .
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The MEN's not a good example because it's always been branded hasn't it?
The Westfalen however is an excellent example though as I've never heard it called anything else. If Dortmund claimed they were selling naming rights rather than presentation rights to the Westfalen, Mr S. Iduna should be paying a visit to the Rhineland Trading Standards Department!