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#1 (permalink) |
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Pastor of Muppets
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United Commercial Partnership Revenue
With the new Thomas Cook partnership in mind I was wondering how many sponsors United has and how much total revenue is coming into the club from these deals. From sponsors like Aon & Nike to commercial partners like Thomas Cook, Bharti Airtel, Saudi Telecom, Concha y Toro, etc. Can someone provide a list of all these deals and the amount United get from each deal annually?
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#2 (permalink) |
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Reserve Team Player
Join Date: Jun 2007
Location: Canada
Posts: 1,747
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If you go on United's web site, there is a list of official sponsors.
Manchester United Official Web Site |
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#5 (permalink) | |
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Glazer Crevice Headquarters
Join Date: Feb 2010
Location: Sir Alex Ferguson, Ben Foster, Hayley McQueen..... they can't all be wrong!
Posts: 3,875
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Quote:
We agreed a five year deal with 'aigo', a Chinese electronics manufacturer, last year, but their logo has been removed from the club's website during the last week or so. To the best of my knowledge the company (it also sponsors Formula One team McLaren) is still trading so I'm intrigued as to what's happened there. There may be nothing to it of course with it simply being removed by mistake. The Nike deal is now worth c.£25m a year and the AON deal c.£20m a year. If you want the 'reported' annual values of the majority of the other deals then use the search function on this website: SportsPro Media I have 'reported' figures for 14 of the other agreements so I'll fill in some of the gaps for you but I'm afraid I can't be bothered to list them all right now! |
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#7 (permalink) |
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First Team Regular
Join Date: Sep 2006
Location: Stretford
Posts: 14,336
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United are still falling some way short of where they should be when it comes to 'commercial' (as opposed to 'broadcasting' and 'matchday') income. Top dogs by a country mile are actually Bayern Munich.
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#8 (permalink) | |
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Pastor of Muppets
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Quote:
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#9 (permalink) |
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Glazer Crevice Headquarters
Join Date: Feb 2010
Location: Sir Alex Ferguson, Ben Foster, Hayley McQueen..... they can't all be wrong!
Posts: 3,875
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A large reason for that is because we've sold the rights to our merchandising operation to Nike. If you include the gross revenues that Nike generate from that merchandising operation then our commercial revenue would be c.£20m higher but obviously our operating costs would be much higher too.
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#13 (permalink) |
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First Team Regular
Join Date: Jul 2002
Location: Where the goals come from.
Posts: 19,907
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Smirnoff - "Official Responsible Drinking Partner"
![]() ![]() ![]() On that basis shouldn't Audi be "Official Bicycle and Public Tranpsort Partner" and Hublot be "Official Not Knowing the Time Partner"? |
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#14 (permalink) | |
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Aka Giggs 11 times
Join Date: Feb 2009
Location: Wishing I was still in the land of Chicharito
Posts: 1,972
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With our players car driving skills it's a shame we can't have - Audi - "Official Responsible Driving Partner" |
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#17 (permalink) | |
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First Team Regular
Join Date: Jan 2006
Location: at the altar of ryan giggs
Posts: 10,452
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use marsh or willis instead of aon for insurance brokerage. adidas instead of nike. bmw/benz instead of audi. rolex instead of hublot. michelin instead of kumho. etc. |
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#20 (permalink) | |
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Glazer Crevice Headquarters
Join Date: Feb 2010
Location: Sir Alex Ferguson, Ben Foster, Hayley McQueen..... they can't all be wrong!
Posts: 3,875
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I would imagine that we'll announce deals with telecom companies in Korea and Japan pretty shortly. Other obvious targets would be the likes of Thailand, Singapore and Mexico. |
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#21 (permalink) |
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Glazer Crevice Headquarters
Join Date: Feb 2010
Location: Sir Alex Ferguson, Ben Foster, Hayley McQueen..... they can't all be wrong!
Posts: 3,875
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Arctic Ice (American company) have replaced Lucozade as our Energy Drink sponsor.
Lucozade have deals with every other club in the Premier League so presumably the Arctic Ice boys have paid us more than Lucozade were willing to. The 'Viva Bahrain' logo is now listed on the club's website. The PCCW (Hong Kong) deal has been officially announced today (three year deal, no word on how much the deal is worth): Reds join forces with PCCW - Manchester United Official Web Site No sign of 'aigo' on the LED boards last night so presumably that sponsorship has ended. So the last six months has seen the AIG, Budweiser, aigo and Lucozade deals end. At the same time new deals have been signed with AON, Singha Beer, Turkish Airlines, Arctic Ice, Thomas Cook, Concha y Toro, Telekom Malaysia, Viva Bahrain, MTN (South Africa telecom) and PCCW (Hong Kong telecom). 4 out, 10 in. |
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#22 (permalink) | |
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Glazer Crevice Headquarters
Join Date: Feb 2010
Location: Sir Alex Ferguson, Ben Foster, Hayley McQueen..... they can't all be wrong!
Posts: 3,875
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Quote:
As for the other ones (these are 'reported' values in the media): Turkish Airlines - £2.6m per annum until June 2013 Betfair - £1.5m pa until June 2012 Hublot - £1.5m pa until June 2012 Kumho - £1.5m pa until June 2011 Audi - No 'reported' financial information available but it's been a long term sponsor of the club and has renewed its deal several times now (My estimate - £1.5m pa) Singha Beer - Deal ends June 2013, no 'reported' financial information (My estimate - £1.5m pa) Thomas Cook - £1.5m pa until June 2014 Hi Seoul - £1.3m pa until June 2011 Concha y Toro - £1.25m pa until June 2013 Globacom - £3.0m pa until June 2015 Aigo - Deal was worth £3.0m pa until June 2014 but agreement may have been ended early Bharti - £2.0m pa until June 2014 Saudi Telecom - £2.0m pa until June 2013 Telekom Malaysia - £1.5m pa until June 2015 MTN - £1.5m pa until June 2013 Tri Indonesia - £1.0m pa until 2012 Viva Bahrain - No 'reported' financial information available (My estimate £1.5m pa) PCCW - Three year deal. No 'reported' financial information (My estimate £1.5m pa until June 2013) Arctic Ice - No 'reported' financial information available but Lucozade deal was said to be worth £0.5m pa (My estimate £0.75m pa) Smirnoff - No 'reported' financial information available. (My estimate £0.75m pa) Viagogo - No 'reported' financial information available Key 103 - No 'reported' financial information available Of the non-telecom related deals, there are seven platinum sponsors (Turkish Airlines, Betfair, Kumho, Audi, Singha Beer, Hublot and Thomas Cook) and six secondary partners (Hi Seoul, Concha y Toro, Arctic Ice, Smirnoff, Viagogo and Key 103). Other commercial income includes revenue generated from MU Finance (the separate AIG MU Finance deal was worth £5.0m pa), the club's Museum, Non-matchday catering and our share of the proceeds from Barclays' sponsorship of the Premier League. |
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#23 (permalink) | ||
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Pastor of Muppets
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The rate at which United is going is phenomenal. Not to mention all the Man Utd cafe's opening all over the world. The one I went to in Mumbai, India, was full at 12am in the night for the UCL match against Bayern, which we lost 2-1. But I estimate the revenue generated by all these Cafe/Bars will also be huge. Hope some of this capital generated is available to Sir Alex in the immediate future. Quote:
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#24 (permalink) |
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Glazer Crevice Headquarters
Join Date: Feb 2010
Location: Sir Alex Ferguson, Ben Foster, Hayley McQueen..... they can't all be wrong!
Posts: 3,875
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Noticed today that 'DHL' appeared on the LED boards so presumably that's a new sponsor.
I make that 24 sponsors/partners, possibly 25 depending on the state of the 'aigo' agreement. |
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#26 (permalink) |
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Glazer Crevice Headquarters
Join Date: Feb 2010
Location: Sir Alex Ferguson, Ben Foster, Hayley McQueen..... they can't all be wrong!
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Please don't take threads like this off topic with your agenda, datura. It's threads like this one that are a sanctuary from the riffraff of the forum.
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#28 (permalink) | |
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Glazer Crevice Headquarters
Join Date: Feb 2010
Location: Sir Alex Ferguson, Ben Foster, Hayley McQueen..... they can't all be wrong!
Posts: 3,875
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I've made other comments about the game today. Why I am not also allowed to post a perfectly valid comment about a new sponsor? |
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#32 (permalink) | |
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Glazer Crevice Headquarters
Join Date: Feb 2010
Location: Sir Alex Ferguson, Ben Foster, Hayley McQueen..... they can't all be wrong!
Posts: 3,875
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Business as usual at United.
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#35 (permalink) |
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Copy & Paste Expert
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Its interesting where these sponsorships are coming from. I am more surprised why Standard Chartered sponsored Liverpool when the SC's primary market strengths are in Africa, Middle East & Asia too --same as who are currently the United main regional sponsors right now.
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#36 (permalink) |
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City >>> United
Join Date: Aug 2005
Location: Banbury
Posts: 2,883
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GHCQ is definitely on the Glazer's payroll. It's hilarious how excited he gets when we sign a new commercial partner.
Our commericial revenues are very low compared to Bayern. They have a bigger domestic market and no one in Asia buys official merchandise. From spending time in China, I strongly doubt that will ever change. |
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#37 (permalink) | |
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BTV
Join Date: May 2010
Location: DC/Canberra/Dhaka
Posts: 6,447
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#38 (permalink) | |
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Glazer Crevice Headquarters
Join Date: Feb 2010
Location: Sir Alex Ferguson, Ben Foster, Hayley McQueen..... they can't all be wrong!
Posts: 3,875
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#39 (permalink) |
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City >>> United
Join Date: Aug 2005
Location: Banbury
Posts: 2,883
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They are in this article somnewhere
The Swiss Ramble: United We Stand, Divided We Fall Which is an outstanding read. It's full of facts and figures about football club finances. |
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#40 (permalink) | |
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1st wr8_muppetry
Join Date: Apr 2008
Posts: 25,310
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