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Newcastle United reveal new stadium name


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Old 4th November 2009, 12:46   #1 (permalink)
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Newcastle United reveal new stadium name
Newcastle United have announced their stadium will be known as the sportsdirect.com @ St James' Park Stadium for the immediate future.

The news comes after an announcement from owner Mike Ashley that the stadium sponsorship rights were up for offer from prospective businesses.

His company will occupy the space as a showcase for other potential sponsors.

More to follow.

BBC SPORT | Football | My Club | N | Newcastle | Newcastle reveal new stadium name
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Old 4th November 2009, 12:48   #2 (permalink)
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Seriously? That's fecking awful.
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Old 4th November 2009, 12:50   #3 (permalink)
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It must be a joke!? Mike Ashley must love being hated.

The Newcastle fans wont like hearing this.
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Old 4th November 2009, 12:50   #4 (permalink)
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I know!

Ashley is out to piss off them Newcastle supporters by the looks of things.
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Old 4th November 2009, 12:56   #5 (permalink)
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Ashley in one of his less lucid moments.

Geordies, you have my sympathy. Not that most are going to use it.

With luck, you'll be rid of him by the middle of next summer.
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Old 4th November 2009, 12:57   #6 (permalink)
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Old 4th November 2009, 13:06   #7 (permalink)
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Old 4th November 2009, 13:10   #8 (permalink)
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Bloody hell, you couldn't make it up.

Ashley has to be the worst owner in the world by far.
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Old 4th November 2009, 13:15   #9 (permalink)
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I get an error message when emailing sportsdirect.com@StJames'ParkStadium
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Old 4th November 2009, 13:30   #10 (permalink)
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I get an error message when emailing sportsdirect.com@StJames'ParkStadium


They have to use @St James' Park anytime they mention the stadium. Bloody @ signs...
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Old 4th November 2009, 13:44   #11 (permalink)
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The Geordies will be spitting blood and I don't blame them. If I were Ashley, I'd be watching my back.
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Old 4th November 2009, 13:46   #12 (permalink)
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I think all fans of football should boycott any company which wants to ruin the name of our clubs grounds, and give the owners who sells the name of it as much shit as possible.

The Glazers will be monitoring this story with interest.
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Old 4th November 2009, 13:51   #13 (permalink)
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That is the worst stadium name in the history of bad stadium names.
Reads like a bad and really long internet address. They could at least have had the decency to use tinyurl.com or something similar.


"And it's another defeat for Newcastle at tinyurl.com/yk84mvu!"
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Old 4th November 2009, 13:55   #14 (permalink)
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Please, somebody think of the commentators!
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Old 4th November 2009, 14:06   #15 (permalink)
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When I saw the opening post I thought it was a wind up and the link would go to some random story.
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Old 4th November 2009, 14:14   #16 (permalink)
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Sportsdirect.com (aka Mike Ashley) already has their name on the Gallowgate stand and now it will be extended throughout the club....seems an odd idea to me.

Wonder just how much Ashley/Sportsdirect.com are paying NUFC (aka Mike Ashley) for the priviledge.

Farce.
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Old 4th November 2009, 14:15   #17 (permalink)
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Is there not a company called Barcodes?

Would have been perfect
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Old 4th November 2009, 14:15   #18 (permalink)
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Old 4th November 2009, 14:17   #19 (permalink)
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Although it does make me want to buy stuff from sportsdirect
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Old 4th November 2009, 14:26   #20 (permalink)
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Although it does make me want to buy stuff from sportsdirect
Mission accomplished.
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Old 4th November 2009, 14:38   #21 (permalink)
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I bought some new mercurial astroturf trainers from sports direct yesterday.
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Old 4th November 2009, 14:42   #22 (permalink)
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I bought some new mercurial astroturf trainers from sports direct yesterday.
you've probably just paid for Alan Smith's socks
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Old 4th November 2009, 14:48   #23 (permalink)
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Bloody hell, you couldn't make it up.

Ashley has to be the worst owner in the world by far.





I don't think so, he has pumped millions into that club. Prat / idiot he might but worse owner in the world no way.
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Old 4th November 2009, 15:03   #24 (permalink)
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Originally Posted by BRobson View Post
I think all fans of football should boycott any company which wants to ruin the name of our clubs grounds, and give the owners who sells the name of it as much shit as possible.

The Glazers will be monitoring this story with interest.
Agreed. It's slightly acceptable with ones that have always been named so like the JJB and the Reebok, but for Ashley to come in and give it that corporate tonguetwister, with SJP being one of the best and most recognisable stadiums in the country; I'm not too sure it'll go down well up here, especially considering his relationship with the fans.

Looking forward to hearing commentary from there though.
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Old 4th November 2009, 15:26   #25 (permalink)
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Agreed. It's slightly acceptable with ones that have always been named so like the JJB and the Reebok, but for Ashley to come in and give it that corporate tonguetwister, with SJP being one of the best and most recognisable stadiums in the country; I'm not too sure it'll go down well up here, especially considering his relationship with the fans.

Looking forward to hearing commentary from there though.
This naming lark is old news and the fans up here have been burning Ashley effigies for a couple of weeks over it.

Personally I think the club have come up with a clever way round the sensitive issue of re-naming by including the old name in any new name by way of XXXX @ St James' Park. However, the way it has been handled by the club is right up there with the best of farces.

I also couldn't give a toss what a ground is called - certainly I would always refer to Elland Road as Elland Road should it ever be renamed. As long as the money goes into the club who cares?!
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Old 4th November 2009, 15:43   #26 (permalink)
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I wonder if this will ever happen at OT, its got to be incredibly difficult to say no to the kind of revenue this would generate
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Old 4th November 2009, 15:51   #27 (permalink)
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Originally Posted by Marching View Post
This naming lark is old news and the fans up here have been burning Ashley effigies for a couple of weeks over it.

Personally I think the club have come up with a clever way round the sensitive issue of re-naming by including the old name in any new name by way of XXXX @ St James' Park. However, the way it has been handled by the club is right up there with the best of farces.

I also couldn't give a toss what a ground is called - certainly I would always refer to Elland Road as Elland Road should it ever be renamed. As long as the money goes into the club who cares?!
I agree that it's probably a good idea if you are renaming to include the original stadium name, if it's had a previous name. I was just saying that considering Ashley's reputation, and the fact that SJP is a pretty reputed and historic stadium, that he's unlikely to win any fan favour over this. The effegies over this sum that up.

Agreed on the last paragraph that the stadium should be referred to by its proper title, or else some local term, but I think there is a kind of football culture being eroded by the likes of the Weston Homes Community Stadium. I guess that's just the business side of football in the modern day though.

Good post mate.
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Old 4th November 2009, 15:52   #28 (permalink)
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you've probably just paid for Alan Smith's socks
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Old 4th November 2009, 16:25   #29 (permalink)
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I think all fans of football should boycott any company which wants to ruin the name of our clubs grounds, and give the owners who sells the name of it as much shit as possible.

The Glazers will be monitoring this story with interest.
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Old 4th November 2009, 16:47   #30 (permalink)
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This naming lark is old news and the fans up here have been burning Ashley effigies for a couple of weeks over it.

Personally I think the club have come up with a clever way round the sensitive issue of re-naming by including the old name in any new name by way of XXXX @ St James' Park. However, the way it has been handled by the club is right up there with the best of farces.

I also couldn't give a toss what a ground is called - certainly I would always refer to Elland Road as Elland Road should it ever be renamed. As long as the money goes into the club who cares?!
I'd hate it if they tried renaming OT to something stupid, but I still don't like the fact MA can rename SJP to make a bit of cash for himself.

I know we'd still call our clubs ground by their old name, but its not the point, it might be just a name but if you tolerate this what next, clubs? Manchester United Red Bulls
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The Newcastle fans are well known for being the most passionate of supporters, and if MA gets away with this many other clubs will follow suit, the fans will just have to accept they're subordinate to the clubs they help build.
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Old 4th November 2009, 16:48   #31 (permalink)
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Truly pathetic that. A sign of the times.
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Old 4th November 2009, 16:51   #32 (permalink)
 
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What a horrendous name, sign of the times, as said sbove.
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Old 4th November 2009, 17:23   #33 (permalink)
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Ridiculous stuff

Their situation must surely demand further action from the fans ie, boycotting. Having a few pork bellied shoe waving fatties shout some offensive things during a game isn't going to do much.

I know our situation re rising ticket prices, but imagine the uproar groups like MUST and IMUSA would kick up if they tried to rename OT. The protests would make back nad fornt page headlines atleast, like when Glazer took over.
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Old 4th November 2009, 18:35   #34 (permalink)
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Newcastle...what an absolute joke of a club.
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Old 4th November 2009, 19:20   #35 (permalink)
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I'd hate it if they tried renaming OT to something stupid, but I still don't like the fact MA can rename SJP to make a bit of cash for himself.
I know we'd still call our clubs ground by their old name, but its not the point, it might be just a name but if you tolerate this what next, clubs? Manchester United Red Bulls


The Newcastle fans are well known for being the most passionate of supporters, and if MA gets away with this many other clubs will follow suit, the fans will just have to accept they're subordinate to the clubs they help build.
Ashley can do what the feck he likes because he owns the club....although I doubt the decision to sell the naming rights was just to pocket himself a few quid. The money raised will go into the club.
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Old 4th November 2009, 19:36   #36 (permalink)
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The Glazers will be monitoring this story with interest.
The Glazers have already discounted presentation rights for Old Trafford, there's simply not any value in it. Especially as they'd have to bin the presentation rights they have already sold (the Nike East Stand, the Hublot watches scoreboards, the Audi dug-outs, not to mention the occasional AIG Munich Memorial ).
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Old 4th November 2009, 19:37   #37 (permalink)
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Ashley can do what the feck he likes because he owns the club....although I doubt the decision to sell the naming rights was just to pocket himself a few quid. The money raised will go into the club.
Technically they aren't 'naming rights'. They are 'presentation rights'. You can't sell naming rights for a stadium that already has a name.
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Old 4th November 2009, 19:41   #38 (permalink)
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Until someone takes the name from Sporting Direct he's created a nice little tax shield for himself at 28%.
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Old 4th November 2009, 19:47   #39 (permalink)
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It makes a mockery of Liverpool fan claims about their owners.
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Old 4th November 2009, 19:49   #40 (permalink)
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I don't think he's anywhere as near as bad as the Glazers or Hicks and Gillette.

He has put plenty of money in the club but has made some shoddy decisions mostly based on the advice and moaning of the club's idiotic fans.
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