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Old 29th April 2008, 18:00   #81 (permalink)
Wes
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Join Date: Jun 2006
Location: Dublin, in the Irish Republic
Posts: 7,104
Quote:
Originally Posted by Wes View Post
Product Placement is any paid product message aimed at influencing movie/television audience via the planned and unobtrusive entry of a branded product into the movie.

-Balasubramanian, 1994

1. Gender (Please tick the box that applies to you)

Male [ ]
Female [ ]

2. Age (Please tick the box that applies to you)

16 – 22 [ ]
22 – 27 [ ]
28 – 37 [ ]
38 – 47 [ ]
48+ [ ]

3. How many films do you watch on average per week either in cinemas, DVD’s on television or in other mediums? (Please tick)

Less than 1 [ ]
1 per week [ ]
2 per week [ ]
More than 3 [ ]

4. Please tick any of the following placements you have seen the listed films.

a. Transformers Ford Mustang [ ]
b. Pursuit of Happiness Sesame Street [ ]
c. American Gangster Pepsi [ ]
d. The Departed Motorola Mobile Phones [ ]
e. Just Married Rolls Royce [ ]
f. I, Robot Converse Trainers [ ]
g. Knocked Up Google [ ]
h. The Da Vinci Code Gillette [ ]
i. Panic Room Nokia [ ]
j. Cast Away FedEx [ ]






5. From the following films, do you remember any placements? If so, please specify brand/product seen in the film by filling in the space provided.


The Matrix _______________________
The Simpson’s Movie _______________________
Minority Report _______________________
Kill Bill Volume 1+2 _______________________
Die Another Day (007) _______________________
Charlie’s Angles _______________________





6. Does product placement have a role in your purchasing decisions?

No Role =1 Small Role =2 Medium Role =3 Big Role =4 Major role =5


7. For the below statements, please choose a number from 1 to 5 which represents your feelings. i.e.

Strongly Agree =1 Agree =2 Neither =3 Disagree =4 Strongly Disagree =5



7.1 Product Placement is good because it helps to fund films.


7.2 Product Placement makes a film more realistic.


7.3 I would prefer to see no product placement in films.


7.4 Product Placement is deceptive.


7.5 Product Placement should be banned.


7.6 Product Placement is a good way to advertise products.


7.7 I am skeptical of advertising in general.

7.8 I would refuse to go and see a film if I knew that it contained product placement.


8. Are you more likely to buy a product if you have seen it in a film?

Not Likely =1 Slightly more likely to buy =2 Quite Likely To buy =3

More likely to buy if seen than otherwise = 4 I buy products because of this = 5
C'mon, you know you want to. Please?!?
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Old 29th April 2008, 18:23   #82 (permalink)
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There's a flaw in that questionnaire Wes. There's nowhere to say if you've actually seen the particular films (if you haven't seen them you won't have seen the product placements). Just thought I'd let you know just incase because I did a module in my last year of uni that was about census' and questionnaire's etc. I was told things like that were important.
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Old 29th April 2008, 18:34   #83 (permalink)
Wes
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Join Date: Jun 2006
Location: Dublin, in the Irish Republic
Posts: 7,104
Quote:
Originally Posted by carpy View Post
There's a flaw in that questionnaire Wes. There's nowhere to say if you've actually seen the particular films (if you haven't seen them you won't have seen the product placements). Just thought I'd let you know just incase because I did a module in my last year of uni that was about census' and questionnaire's etc. I was told things like that were important.

cheers Carpy, Its a flaw that I've discussed with my supervisor, and he's happy to let me go ahead and conduct the research regardless, says I won't loose marks because of it.

I basically have to ask those questions (4+5) in order to answer my research objectives, which are a bit too complicated to go into any depth on, but rest assured, the data collected will be of use alright. Cheers for the feedback, anyway,

Now fill it out, please!!
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Old 29th April 2008, 18:52   #84 (permalink)
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Location: You're a fucking wanker. I didn't rate you as a player, I don't rate you as a manager, and I don't rate you as a person. You're a fucking wanker and you can stick your World Cup up your arse.
Posts: 2,852
1. Gender (Please tick the box that applies to you)

Male
Female [ ]

2. Age (Please tick the box that applies to you)

16 – 22 [ ]
22 – 27
28 – 37 [ ]
38 – 47 [ ]
48+ [ ]

3. How many films do you watch on average per week either in cinemas, DVD’s on television or in other mediums? (Please tick)

Less than 1 [ ]
1 per week
2 per week [ ]
More than 3 [ ]

4. Please tick any of the following placements you have seen the listed films.

a. Transformers Ford Mustang [ ]
b. Pursuit of Happiness Sesame Street [ ]
c. American Gangster Pepsi [ ]
d. The Departed Motorola Mobile Phones [ ]
e. Just Married Rolls Royce [ ]
f. I, Robot Converse Trainers [ ]
g. Knocked Up Google

seen knocked up but didn't really notice the placement as it was kinda made integral to the movie

h. The Da Vinci Code Gillette [ ]
i. Panic Room Nokia [ ]

seen panic room but didn't notice/remember the placement

j. Cast Away FedEx [ ]






5. From the following films, do you remember any placements? If so, please specify brand/product seen in the film by filling in the space provided.


The Matrix seen, don't remember
The Simpson’s Movie seen, don't remember
Minority Report seen, don't remember
Kill Bill Volume 1+2 seen, don't remember
Die Another Day (007) _______________________
Charlie’s Angles _______________________





6. Does product placement have a role in your purchasing decisions?

No Role =1 Small Role =2 Medium Role =3 Big Role =4 Major role =5

in that if I know it contains obvious product placement I'll avoid


7. For the below statements, please choose a number from 1 to 5 which represents your feelings. i.e.

Strongly Agree =1 Agree =2 Neither =3 Disagree =4 Strongly Disagree =5



7.1 Product Placement is good because it helps to fund films. 3


7.2 Product Placement makes a film more realistic. 4


7.3 I would prefer to see no product placement in films. 1 (As in I would prefer not to see it, if it's there or not)


7.4 Product Placement is deceptive. 3


7.5 Product Placement should be banned. 3


7.6 Product Placement is a good way to advertise products. 5


7.7 I am skeptical of advertising in general. 2

7.8 I would refuse to go and see a film if I knew that it contained product placement. 2 (depends how obvious)


8. Are you more likely to buy a product if you have seen it in a film?

Not Likely =1 Slightly more likely to buy =2 Quite Likely To buy =3

More likely to buy if seen than otherwise = 4 I buy products because of this = 5






not sure if you'll be arsed but had trouble answering some of these, if I see product obvious placement, like them fucking ford ads on american idol (the missus makes me watch it so fuck off) and that alias episode with ford F150, it annoys the fuck out of me and I'll remember the product but only to make sure I never buy it, but the advertising has worked because I remember it. If it's subtle I'll probably not remember it so it doesn't annoy me but it hasn't worked.
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Old 29th April 2008, 19:01   #85 (permalink)
Wes
Brown is no God
 
Join Date: Jun 2006
Location: Dublin, in the Irish Republic
Posts: 7,104
Quote:
Originally Posted by p_ps_sock View Post
1. Gender (Please tick the box that applies to you)

Male
Female [ ]

2. Age (Please tick the box that applies to you)

16 – 22 [ ]
22 – 27
28 – 37 [ ]
38 – 47 [ ]
48+ [ ]

3. How many films do you watch on average per week either in cinemas, DVD’s on television or in other mediums? (Please tick)

Less than 1 [ ]
1 per week
2 per week [ ]
More than 3 [ ]

4. Please tick any of the following placements you have seen the listed films.

a. Transformers Ford Mustang [ ]
b. Pursuit of Happiness Sesame Street [ ]
c. American Gangster Pepsi [ ]
d. The Departed Motorola Mobile Phones [ ]
e. Just Married Rolls Royce [ ]
f. I, Robot Converse Trainers [ ]
g. Knocked Up Google

seen knocked up but didn't really notice the placement as it was kinda made integral to the movie

h. The Da Vinci Code Gillette [ ]
i. Panic Room Nokia [ ]

seen panic room but didn't notice/remember the placement

j. Cast Away FedEx [ ]






5. From the following films, do you remember any placements? If so, please specify brand/product seen in the film by filling in the space provided.


The Matrix seen, don't remember
The Simpson’s Movie seen, don't remember
Minority Report seen, don't remember
Kill Bill Volume 1+2 seen, don't remember
Die Another Day (007) _______________________
Charlie’s Angles _______________________





6. Does product placement have a role in your purchasing decisions?

No Role =1 Small Role =2 Medium Role =3 Big Role =4 Major role =5

in that if I know it contains obvious product placement I'll avoid


7. For the below statements, please choose a number from 1 to 5 which represents your feelings. i.e.

Strongly Agree =1 Agree =2 Neither =3 Disagree =4 Strongly Disagree =5



7.1 Product Placement is good because it helps to fund films. 3


7.2 Product Placement makes a film more realistic. 4


7.3 I would prefer to see no product placement in films. 1 (As in I would prefer not to see it, if it's there or not)


7.4 Product Placement is deceptive. 3


7.5 Product Placement should be banned. 3


7.6 Product Placement is a good way to advertise products. 5


7.7 I am skeptical of advertising in general. 2

7.8 I would refuse to go and see a film if I knew that it contained product placement. 2 (depends how obvious)


8. Are you more likely to buy a product if you have seen it in a film?

Not Likely =1 Slightly more likely to buy =2 Quite Likely To buy =3

More likely to buy if seen than otherwise = 4 I buy products because of this = 5






not sure if you'll be arsed but had trouble answering some of these, if I see product obvious placement, like them fucking ford ads on american idol (the missus makes me watch it so fuck off) and that alias episode with ford F150, it annoys the fuck out of me and I'll remember the product but only to make sure I never buy it, but the advertising has worked because I remember it. If it's subtle I'll probably not remember it so it doesn't annoy me but it hasn't worked.
Nice one mate, thanks alot. Really appreciated.

What you've talked about at the end there is basically one of my main research objectives, which is integrated throughout.

Cheers again, man
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Old 29th April 2008, 19:02   #86 (permalink)
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Posts: 2,852
Quote:
Originally Posted by Wes View Post
Nice one mate, thanks alot. Really appreciated.

What you've talked about at the end there is basically one of my main research objectives, which is integrated throughout.

Cheers again, man
no worries, I'm a boring bastard and quite like questionnaires
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Old 30th April 2008, 18:16   #87 (permalink)
Wes
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Join Date: Jun 2006
Location: Dublin, in the Irish Republic
Posts: 7,104
Bump.

Please Fill this out, when you have a minute.

Thanks
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Old 30th April 2008, 18:38   #88 (permalink)
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Join Date: Feb 2008
Location: The 'fast
Posts: 488
1. Gender (Please tick the box that applies to you)

Male [ ]
Female [ ]

2. Age (Please tick the box that applies to you)

16 – 22 [ ]
22 – 27 [ ]
28 – 37 [ ]
38 – 47 [ ]
48+ [ ]

3. How many films do you watch on average per week either in cinemas, DVD’s on television or in other mediums? (Please tick)

Less than 1 [ ]
1 per week [ ]
2 per week [ ]
More than 3 [ ]

4. Please tick any of the following placements you have seen the listed films.

a. Transformers Ford Mustang [ ]
b. Pursuit of Happiness Sesame Street [ ]
c. American Gangster Pepsi [ ]
d. The Departed Motorola Mobile Phones [ ]
e. Just Married Rolls Royce [ ]
f. I, Robot Converse Trainers [ ]
g. Knocked Up Google [ ]
h. The Da Vinci Code Gillette [ ]
i. Panic Room Nokia [ ]
j. Cast Away FedEx [ ]






5. From the following films, do you remember any placements? If so, please specify brand/product seen in the film by filling in the space provided.


The Matrix: Nokia Phones
The Simpson’s Movie _______________________
Minority Report _______________________
Kill Bill Volume 1+2 _______________________
Die Another Day (007) : Aston Martin
Charlie’s Angles _______________________





6. Does product placement have a role in your purchasing decisions?

No Role =1 Small Role =2 Medium Role =3 Big Role =4 Major role =5


7. For the below statements, please choose a number from 1 to 5 which represents your feelings. i.e.

Strongly Agree =1 Agree =2 Neither =3 Disagree =4 Strongly Disagree =5



7.1 Product Placement is good because it helps to fund films. 3


7.2 Product Placement makes a film more realistic. 2


7.3 I would prefer to see no product placement in films. 3


7.4 Product Placement is deceptive. 2


7.5 Product Placement should be banned. 4


7.6 Product Placement is a good way to advertise products. 2


7.7 I am skeptical of advertising in general. 2

7.8 I would refuse to go and see a film if I knew that it contained product placement. 4


8. Are you more likely to buy a product if you have seen it in a film? Hard to know. Id say 4, though sometimes it can have an adverse effect if the movie is shit or a dickhead character is advertising a product.

Not Likely =1 Slightly more likely to buy =2 Quite Likely To buy =3

More likely to buy if seen than otherwise = 4 I buy products because of this = 5
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Old 30th April 2008, 18:39   #89 (permalink)
Wes
Brown is no God
 
Join Date: Jun 2006
Location: Dublin, in the Irish Republic
Posts: 7,104
Quote:
Originally Posted by Slugger View Post
1. Gender (Please tick the box that applies to you)

Male [ ]
Female [ ]

2. Age (Please tick the box that applies to you)

16 – 22 [ ]
22 – 27 [ ]
28 – 37 [ ]
38 – 47 [ ]
48+ [ ]

3. How many films do you watch on average per week either in cinemas, DVD’s on television or in other mediums? (Please tick)

Less than 1 [ ]
1 per week [ ]
2 per week [ ]
More than 3 [ ]

4. Please tick any of the following placements you have seen the listed films.

a. Transformers Ford Mustang [ ]
b. Pursuit of Happiness Sesame Street [ ]
c. American Gangster Pepsi [ ]
d. The Departed Motorola Mobile Phones [ ]
e. Just Married Rolls Royce [ ]
f. I, Robot Converse Trainers [ ]
g. Knocked Up Google [ ]
h. The Da Vinci Code Gillette [ ]
i. Panic Room Nokia [ ]
j. Cast Away FedEx [ ]






5. From the following films, do you remember any placements? If so, please specify brand/product seen in the film by filling in the space provided.


The Matrix: Nokia Phones
The Simpson’s Movie _______________________
Minority Report _______________________
Kill Bill Volume 1+2 _______________________
Die Another Day (007) : Aston Martin
Charlie’s Angles _______________________





6. Does product placement have a role in your purchasing decisions?

No Role =1 Small Role =2 Medium Role =3 Big Role =4 Major role =5


7. For the below statements, please choose a number from 1 to 5 which represents your feelings. i.e.

Strongly Agree =1 Agree =2 Neither =3 Disagree =4 Strongly Disagree =5



7.1 Product Placement is good because it helps to fund films. 3


7.2 Product Placement makes a film more realistic. 2


7.3 I would prefer to see no product placement in films. 3


7.4 Product Placement is deceptive. 2


7.5 Product Placement should be banned. 4


7.6 Product Placement is a good way to advertise products. 2


7.7 I am skeptical of advertising in general. 2

7.8 I would refuse to go and see a film if I knew that it contained product placement. 4


8. Are you more likely to buy a product if you have seen it in a film? Hard to know. Id say 4, though sometimes it can have an adverse effect if the movie is shit or a dickhead character is advertising a product.

Not Likely =1 Slightly more likely to buy =2 Quite Likely To buy =3

More likely to buy if seen than otherwise = 4 I buy products because of this = 5
really appreciated, man. Thanks alot.
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Old 30th April 2008, 19:10   #90 (permalink)
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Join Date: Aug 2007
Location: University Of Ulster
Posts: 2,597
1. Gender (Please tick the box that applies to you)

Male [ ]
Female [ ]

2. Age (Please tick the box that applies to you)

16 – 22 [ ]
22 – 27 [ ]
28 – 37 [ ]
38 – 47 [ ]
48+ [ ]

3. How many films do you watch on average per week either in cinemas, DVD’s on television or in other mediums? (Please tick)

Less than 1 [ ]
1 per week [ ]
2 per week [ ]
More than 3 [ ]

4. Please tick any of the following placements you have seen the listed films.

a. Transformers Ford Mustang [ ]
b. Pursuit of Happiness Sesame Street [ ]
c. American Gangster Pepsi [ ]
d. The Departed Motorola Mobile Phones [ ]
e. Just Married Rolls Royce [ ]
f. I, Robot Converse Trainers [ ]
g. Knocked Up Google [ ]
h. The Da Vinci Code Gillette [ ]
i. Panic Room Nokia [ ]
j. Cast Away FedEx [ ]






5. From the following films, do you remember any placements? If so, please specify brand/product seen in the film by filling in the space provided.


The Matrix: Nokia
The Simpson’s Movie: They Changed some shops to kwik-e marts in the USA (I was in one)
Minority Report: Coca Cola, Lexus
Kill Bill Volume 1+2 _______________________
Die Another Day (007): Aston Martin, Jaguar
Charlie’s Angles _______________________





6. Does product placement have a role in your purchasing decisions?

No Role =1 Small Role =2 Medium Role =3 Big Role =4 Major role =5

1

7. For the below statements, please choose a number from 1 to 5 which represents your feelings. i.e.

Strongly Agree =1 Agree =2 Neither =3 Disagree =4 Strongly Disagree =5



7.1 Product Placement is good because it helps to fund films. 1


7.2 Product Placement makes a film more realistic. 5


7.3 I would prefer to see no product placement in films. 1


7.4 Product Placement is deceptive. 3


7.5 Product Placement should be banned. 1


7.6 Product Placement is a good way to advertise products. 5


7.7 I am skeptical of advertising in general. 2

7.8 I would refuse to go and see a film if I knew that it contained product placement. 1


8. Are you more likely to buy a product if you have seen it in a film?

Not Likely =1 Slightly more likely to buy =2 Quite Likely To buy =3

More likely to buy if seen than otherwise = 4 I buy products because of this = 5

3
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Old 30th April 2008, 19:10   #91 (permalink)
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Send a message via ICQ to golden_blunder Send a message via AIM to golden_blunder
can anyone help this lad out?
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Old 30th April 2008, 19:28   #92 (permalink)
Wes
Brown is no God
 
Join Date: Jun 2006
Location: Dublin, in the Irish Republic
Posts: 7,104
Quote:
Originally Posted by GazM View Post
1. Gender (Please tick the box that applies to you)

Male [ ]
Female [ ]

2. Age (Please tick the box that applies to you)

16 – 22 [ ]
22 – 27 [ ]
28 – 37 [ ]
38 – 47 [ ]
48+ [ ]

3. How many films do you watch on average per week either in cinemas, DVD’s on television or in other mediums? (Please tick)

Less than 1 [ ]
1 per week [ ]
2 per week [ ]
More than 3 [ ]

4. Please tick any of the following placements you have seen the listed films.

a. Transformers Ford Mustang [ ]
b. Pursuit of Happiness Sesame Street [ ]
c. American Gangster Pepsi [ ]
d. The Departed Motorola Mobile Phones [ ]
e. Just Married Rolls Royce [ ]
f. I, Robot Converse Trainers [ ]
g. Knocked Up Google [ ]
h. The Da Vinci Code Gillette [ ]
i. Panic Room Nokia [ ]
j. Cast Away FedEx [ ]






5. From the following films, do you remember any placements? If so, please specify brand/product seen in the film by filling in the space provided.


The Matrix: Nokia
The Simpson’s Movie: They Changed some shops to kwik-e marts in the USA (I was in one)
Minority Report: Coca Cola, Lexus
Kill Bill Volume 1+2 _______________________
Die Another Day (007): Aston Martin, Jaguar
Charlie’s Angles _______________________





6. Does product placement have a role in your purchasing decisions?

No Role =1 Small Role =2 Medium Role =3 Big Role =4 Major role =5

1

7. For the below statements, please choose a number from 1 to 5 which represents your feelings. i.e.

Strongly Agree =1 Agree =2 Neither =3 Disagree =4 Strongly Disagree =5



7.1 Product Placement is good because it helps to fund films. 1


7.2 Product Placement makes a film more realistic. 5


7.3 I would prefer to see no product placement in films. 1


7.4 Product Placement is deceptive. 3


7.5 Product Placement should be banned. 1


7.6 Product Placement is a good way to advertise products. 5


7.7 I am skeptical of advertising in general. 2

7.8 I would refuse to go and see a film if I knew that it contained product placement. 1


8. Are you more likely to buy a product if you have seen it in a film?

Not Likely =1 Slightly more likely to buy =2 Quite Likely To buy =3

More likely to buy if seen than otherwise = 4 I buy products because of this = 5

3
Cheers, thanks alot. Really appreciated.
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Old 30th April 2008, 19:29   #93 (permalink)
Wes
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Join Date: Jun 2006
Location: Dublin, in the Irish Republic
Posts: 7,104
Quote:
Originally Posted by golden_blunder View Post
can anyone help this lad out?
cheers GB, appreciate that boss.
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Old 30th April 2008, 19:48   #94 (permalink)
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Location: University Of Ulster
Posts: 2,597
Quote:
Originally Posted by Wes View Post
Cheers, thanks alot. Really appreciated.
No problem man, anything for a fellow student
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Old 30th April 2008, 20:03   #95 (permalink)
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Join Date: Nov 2006
Location: Dublin
Posts: 2,465
Product Placement is any paid product message aimed at influencing movie/television audience via the planned and unobtrusive entry of a branded product into the movie.

-Balasubramanian, 1994

1. Gender (Please tick the box that applies to you)

Male [ ]
Female [ ]

2. Age (Please tick the box that applies to you)

16 – 22 [ ]
22 – 27 []
28 – 37 [ ]
38 – 47 [ ]
48+ [ ]

3. How many films do you watch on average per week either in cinemas, DVD’s on television or in other mediums? (Please tick)

Less than 1 [ ]
1 per week [ ]
2 per week [ ]
More than 3 [ ]

4. Please tick any of the following placements you have seen the listed films.

a. Transformers Ford Mustang [ ]
b. Pursuit of Happiness Sesame Street [ ]
c. American Gangster Pepsi [ ]
d. The Departed Motorola Mobile Phones [ ]
e. Just Married Rolls Royce [ ]
f. I, Robot Converse Trainers [ ]
g. Knocked Up Google [ ]
h. The Da Vinci Code Gillette [ ]
i. Panic Room Nokia [ ]
j. Cast Away FedEx [ ]






5. From the following films, do you remember any placements? If so, please specify brand/product seen in the film by filling in the space provided.


The Matrix:
The Simpson’s: Spiderman theme tune, Greenday
Minority Report: Car-lexus, I think
Kill Bill Volume 1+2:
Die Another Day (007)
Charlie’s Angles




6. Does product placement have a role in your purchasing decisions?

No Role


7. For the below statements, please choose a number from 1 to 5 which represents your feelings. i.e.

Strongly Agree =1 Agree =2 Neither =3 Disagree =4 Strongly Disagree =5



7.1 Product Placement is good because it helps to fund films. :5


7.2 Product Placement makes a film more realistic.:5


7.3 I would prefer to see no product placement in films.:2


7.4 Product Placement is deceptive.:2


7.5 Product Placement should be banned.:4


7.6 Product Placement is a good way to advertise products.:1


7.7 I am skeptical of advertising in general.:5

7.8 I would refuse to go and see a film if I knew that it contained product placement.:5


8. Are you more likely to buy a product if you have seen it in a film?

Not Likely
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Old 30th April 2008, 20:16   #96 (permalink)
Wes
Brown is no God
 
Join Date: Jun 2006
Location: Dublin, in the Irish Republic
Posts: 7,104
Quote:
Originally Posted by brophs View Post
Product Placement is any paid product message aimed at influencing movie/television audience via the planned and unobtrusive entry of a branded product into the movie.

-Balasubramanian, 1994

1. Gender (Please tick the box that applies to you)

Male [ ]
Female [ ]

2. Age (Please tick the box that applies to you)

16 – 22 [ ]
22 – 27 []
28 – 37 [ ]
38 – 47 [ ]
48+ [ ]

3. How many films do you watch on average per week either in cinemas, DVD’s on television or in other mediums? (Please tick)

Less than 1 [ ]
1 per week [ ]
2 per week [ ]
More than 3 [ ]

4. Please tick any of the following placements you have seen the listed films.

a. Transformers Ford Mustang [ ]
b. Pursuit of Happiness Sesame Street [ ]
c. American Gangster Pepsi [ ]
d. The Departed Motorola Mobile Phones [ ]
e. Just Married Rolls Royce [ ]
f. I, Robot Converse Trainers [ ]
g. Knocked Up Google [ ]
h. The Da Vinci Code Gillette [ ]
i. Panic Room Nokia [ ]
j. Cast Away FedEx [ ]






5. From the following films, do you remember any placements? If so, please specify brand/product seen in the film by filling in the space provided.


The Matrix:
The Simpson’s: Spiderman theme tune, Greenday
Minority Report: Car-lexus, I think
Kill Bill Volume 1+2:
Die Another Day (007)
Charlie’s Angles




6. Does product placement have a role in your purchasing decisions?

No Role


7. For the below statements, please choose a number from 1 to 5 which represents your feelings. i.e.

Strongly Agree =1 Agree =2 Neither =3 Disagree =4 Strongly Disagree =5



7.1 Product Placement is good because it helps to fund films. :5


7.2 Product Placement makes a film more realistic.:5


7.3 I would prefer to see no product placement in films.:2


7.4 Product Placement is deceptive.:2


7.5 Product Placement should be banned.:4


7.6 Product Placement is a good way to advertise products.:1


7.7 I am skeptical of advertising in general.:5

7.8 I would refuse to go and see a film if I knew that it contained product placement.:5


8. Are you more likely to buy a product if you have seen it in a film?

Not Likely
Nice one mate, knew I could count on the Irish lads - where are the rest of yis?!?

Thanks man, really appreciated.
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Old 30th April 2008, 20:27   #97 (permalink)
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Join Date: Nov 2007
Location: "I don't think some of the people who come to Old Trafford can spell football, never mind understand it."
Posts: 1,470
Product Placement is any paid product message aimed at influencing movie/television audience via the planned and unobtrusive entry of a branded product into the movie.

-Balasubramanian, 1994

1. Gender (Please tick the box that applies to you)

Male []
Female [ ]

2. Age (Please tick the box that applies to you)

16 – 22 []
22 – 27 [ ]
28 – 37 [ ]
38 – 47 [ ]
48+ [ ]

3. How many films do you watch on average per week either in cinemas, DVD’s on television or in other mediums? (Please tick)

Less than 1 [ ]
1 per week []
2 per week [ ]
More than 3 [ ]

4. Please tick any of the following placements you have seen the listed films.

a. Transformers Ford Mustang []
b. Pursuit of Happiness Sesame Street [ ]
c. American Gangster Pepsi [ ]
d. The Departed Motorola Mobile Phones []
e. Just Married Rolls Royce [ ]
f. I, Robot Converse Trainers []
g. Knocked Up Google []
h. The Da Vinci Code Gillette [ ]
i. Panic Room Nokia [ ]
j. Cast Away FedEx [ ]




5. From the following films, do you remember any placements? If so, please specify brand/product seen in the film by filling in the space provided.


The Matrix _______________________
The Simpson’s Movie _______________________
Minority Report _________Lexus______________
Kill Bill Volume 1+2 _______________________
Die Another Day (007) _________Aston martin______________
Charlie’s Angles _______________________





6. Does product placement have a role in your purchasing decisions?

No Role =1 Small Role =2 Medium Role =3 Big Role =4 Major role =5


7. For the below statements, please choose a number from 1 to 5 which represents your feelings. i.e.

Strongly Agree =1 Agree =2 Neither =3 Disagree =4 Strongly Disagree =5



7.1 Product Placement is good because it helps to fund films. 4


7.2 Product Placement makes a film more realistic. 2


7.3 I would prefer to see no product placement in films. 2


7.4 Product Placement is deceptive. 2


7.5 Product Placement should be banned. 3


7.6 Product Placement is a good way to advertise products. 2


7.7 I am skeptical of advertising in general. 1

7.8 I would refuse to go and see a film if I knew that it contained product placement. 4


8. Are you more likely to buy a product if you have seen it in a film?

Not Likely =1 Slightly more likely to buy =2 Quite Likely To buy =3

More likely to buy if seen than otherwise = 4 I buy products because of this = 5
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Old 30th April 2008, 20:35   #98 (permalink)
Wes
Brown is no God
 
Join Date: Jun 2006
Location: Dublin, in the Irish Republic
Posts: 7,104
Quote:
Originally Posted by paddyf091 View Post
Product Placement is any paid product message aimed at influencing movie/television audience via the planned and unobtrusive entry of a branded product into the movie.

-Balasubramanian, 1994

1. Gender (Please tick the box that applies to you)

Male []
Female [ ]

2. Age (Please tick the box that applies to you)

16 – 22 []
22 – 27 [ ]
28 – 37 [ ]
38 – 47 [ ]
48+ [ ]

3. How many films do you watch on average per week either in cinemas, DVD’s on television or in other mediums? (Please tick)

Less than 1 [ ]
1 per week []
2 per week [ ]
More than 3 [ ]

4. Please tick any of the following placements you have seen the listed films.

a. Transformers Ford Mustang []
b. Pursuit of Happiness Sesame Street [ ]
c. American Gangster Pepsi [ ]
d. The Departed Motorola Mobile Phones []
e. Just Married Rolls Royce [ ]
f. I, Robot Converse Trainers []
g. Knocked Up Google []
h. The Da Vinci Code Gillette [ ]
i. Panic Room Nokia [ ]
j. Cast Away FedEx [ ]




5. From the following films, do you remember any placements? If so, please specify brand/product seen in the film by filling in the space provided.


The Matrix _______________________
The Simpson’s Movie _______________________
Minority Report _________Lexus______________
Kill Bill Volume 1+2 _______________________
Die Another Day (007) _________Aston martin______________
Charlie’s Angles _______________________





6. Does product placement have a role in your purchasing decisions?

No Role =1 Small Role =2 Medium Role =3 Big Role =4 Major role =5


7. For the below statements, please choose a number from 1 to 5 which represents your feelings. i.e.

Strongly Agree =1 Agree =2 Neither =3 Disagree =4 Strongly Disagree =5



7.1 Product Placement is good because it helps to fund films. 4


7.2 Product Placement makes a film more realistic. 2


7.3 I would prefer to see no product placement in films. 2


7.4 Product Placement is deceptive. 2


7.5 Product Placement should be banned. 3


7.6 Product Placement is a good way to advertise products. 2


7.7 I am skeptical of advertising in general. 1

7.8 I would refuse to go and see a film if I knew that it contained product placement. 4


8. Are you more likely to buy a product if you have seen it in a film?

Not Likely =1 Slightly more likely to buy =2 Quite Likely To buy =3

More likely to buy if seen than otherwise = 4 I buy products because of this = 5
Thanks alot, cheers man. Appreciated.
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Old 30th April 2008, 20:47   #99 (permalink)
Dr Death wasting tax payers money on the Caf all day
 
Join Date: Feb 2006
Location: "As relaxed and natural on the park as a dog chasing a piece of silver paper in the wind"
Posts: 10,024
Quote:
Originally Posted by Wes View Post
Product Placement is any paid product message aimed at influencing movie/television audience via the planned and unobtrusive entry of a branded product into the movie.

-Balasubramanian, 1994

1. Gender (Please tick the box that applies to you)

Male [ ]
Female [ ]

2. Age (Please tick the box that applies to you)

16 – 22 [ ]
22 – 27 [ ]
28 – 37 [ ]
38 – 47 [ ]
48+ [ ]

3. How many films do you watch on average per week either in cinemas, DVD’s on television or in other mediums? (Please tick)

Less than 1 [ ]
1 per week [ ]
2 per week [ ]
More than 3 [ ]

4. Please tick any of the following placements you have seen the listed films.

a. Transformers Ford Mustang [ ]
b. Pursuit of Happiness Sesame Street [ ]
c. American Gangster Pepsi [ ]
d. The Departed Motorola Mobile Phones [ ]
e. Just Married Rolls Royce [ ]
f. I, Robot Converse Trainers [ ]
g. Knocked Up Google [ ]
h. The Da Vinci Code Gillette [ ]
i. Panic Room Nokia [ ]
j. Cast Away FedEx [ ]






5. From the following films, do you remember any placements? If so, please specify brand/product seen in the film by filling in the space provided.


The Matrix ________Nokia_____
The Simpson’s Movie _______________________
Minority Report _______________________
Kill Bill Volume 1+2 _______________________
Die Another Day (007) _______________________
Charlie’s Angles _______________________





6. Does product placement have a role in your purchasing decisions?

No Role =1 Small Role =2 Medium Role =3 Big Role =4 Major role =5


7. For the below statements, please choose a number from 1 to 5 which represents your feelings. i.e.

Strongly Agree =1 Agree =2 Neither =3 Disagree =4 Strongly Disagree =5



7.1 Product Placement is good because it helps to fund films.
3


7.2 Product Placement makes a film more realistic.
4

7.3 I would prefer to see no product placement in films.
2

7.4 Product Placement is deceptive.
3

7.5 Product Placement should be banned.
4

7.6 Product Placement is a good way to advertise products.
2

7.7 I am skeptical of advertising in general.
2
7.8 I would refuse to go and see a film if I knew that it contained product placement.
5

8. Are you more likely to buy a product if you have seen it in a film?
1
Not Likely =1 Slightly more likely to buy =2 Quite Likely To buy =3

More likely to buy if seen than otherwise = 4 I buy products because of this = 5
Happy to help.

Beats watching Liverpool and Chelsea.
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