Dissertation on Filums

Wes · 29th December 2007, 20:32

Hi,

I'm doing a dissertation this year on films, and more specifically on pr1oduct placement and their effectiveness (I'm a sell-out marketeer, you see!) I'd really appreciate any feedback, and possibly for youse to fill out a questionaire when i get it together. As i say , i'd really aprieciate any help and comments.

Cheers, Folks

Plechazunga · 29th December 2007, 20:33

I saw Citizen Kane and bought a sledge.

Wes · 29th December 2007, 20:36

Rosebud. Cheers Plech

Spammy · 29th December 2007, 20:43

I saw Titanic and bought some cyanide.

peterstorey · 29th December 2007, 20:44

One thing that might be worth looking at is the straight to DVD route. These are films like Football Factory that the marketeers know will get panned by the critics so they have no critic previews and a very limited cinema release then make their money on DVD.

Plechazunga · 29th December 2007, 20:45

I also bought a boomerang after watching "Crocodile Dundee"...and got a load of skag in after "Trainspotting"

Sam Atherton · 29th December 2007, 20:46

I'll happily fill one out when its ready, PM me if you need any help. I'm doing mine on homelessness lol.

Hammer Michael · 29th December 2007, 20:51

Wes - providing you're still talking to me after today's result, let me know if you want any help or advice...I'm a college/university film lecturer for my sins, so I might know a thing or two to help you along.

Wes · 29th December 2007, 20:54

Quote:

Originally Posted by Hammer Michael

Wes - providing you're still talking to me after today's result, let me know if you want any help or advice...I'm a college/university film lecturer for my sins, so I might know a thing or two to help you along.

may well do in the following couple of days, but i'm finished for the day and headin home now. THanks alot though, i'll probably take you up on that, really appreciated.

By the way, well done toady, the 'am deserved it.

Wes · 29th December 2007, 20:55

Quote:

Originally Posted by Sam Atherton

I'll happily fill one out when its ready, PM me if you need any help. I'm doing mine on homelessness lol.

cheers man, will do.

Wes · 29th December 2007, 20:57

Quote:

Originally Posted by peterstorey

One thing that might be worth looking at is the straight to DVD route. These are films like Football Factory that the marketeers know will get panned by the critics so they have no critic previews and a very limited cinema release then make their money on DVD.

yeah, i've sort f looked at that, and i work in a video/DVD renatl place too, so i'm more knowledgable than most when it comes to releases etc, but its all down to what is provable, and more importantly, what has a precendent. Cheers for the feedback, better than Plech and the likes!! (owwh the claws are out alrite!)

Shotgun raisin · 29th December 2007, 21:03

I watched Predator and bought a shoulder-mounted death laser.

Wes · 29th December 2007, 21:04

theres a thread developing

peterstorey · 29th December 2007, 21:12

Quote:

Originally Posted by WesBrownIsAGod

yeah, i've sort f looked at that, and i work in a video/DVD renatl place too, so i'm more knowledgable than most when it comes to releases etc, but its all down to what is provable, and more importantly, what has a precendent. Cheers for the feedback, better than Plech and the likes!! (owwh the claws are out alrite!)

Judging by the spelling I reckon you work in a pub

. Distributors also don't organise critic screenings for big budget turkeys to avoid the slating and also don't allow "unsympathetic" interviewers (ie people who aren't suck arses) access to stars. They also try to get "copy approval" ie they want to take out "negative" material in interviews.

Shotgun raisin · 29th December 2007, 21:13

Was Sideways an example of product placement or did the writer arbitrarily choose the lead character's favourite wine?

I suppose the most famous example of marketing through cinema was Star Wars and its tie in action figures; though that's slightly different to product placement. James Bond films are also famous for it.

One thing you should really try to keep an eye out for is Apple Macs. Apple apparently pay through the nose to get all the "good guys" to use their computers. Sony also do that to some extent with it Vaio range.

Wes · 29th December 2007, 21:15

Quote:

Originally Posted by peterstorey

Judging by the spelling I reckon you work in a pub

. Distributors also don't organise critic screenings for big budget turkeys to avoid the slating and also don't allow "unsympathetic" interviewers (ie people who aren't suck arses) access to stars. They also try to get "copy approval" ie they want to take out "negative" material in interviews.

yeah, but its less about the hype that goes into promoting filums, though of course thats a factor, and more to do with are placements viable for marketing to set demographics, but i welcome your comments nonetheless.

Wes · 29th December 2007, 21:18

Quote:

Originally Posted by Shotgun raisin

Was Sideways an example of product placement or did the writer arbitrarily choose the lead character's favourite wine?

I suppose the most famous example of marketing through cinema was Star Wars and its tie in action figures; though that's slightly different to product placement. James Bond films are also famous for it.

One thing you should really try to keep an eye out for is Apple Macs. Apple apparently pay through the nose to get all the "good guys" to use their computers. Sony also do that to some extent with it Vaio range.

apple really are fuckin ridiculous for it, so too Google, that Knocked Up filum is just a Google ad really.

In the case of sideways, i'm inclined to thinks thats just a bigass product placement. If a product is mentioned in a filum, you can be damn sure that someone is paying through the nose for it really.

BTW, the biggest one (or at least the one which gets the most attention) is the ET one with Reece's Piece's by Herseys.

Ivor Ballokov · 29th December 2007, 21:20

I was looking for a video of the Wayne's world product placement scene and found this, don't know if it is any good but there are 5 in total and can all be found on youtube.

Wes · 29th December 2007, 21:28

good vid. beats the fuck out of reading hundreds of articles saying similar things in poncier language

peterstorey · 29th December 2007, 21:32

Quote:

Originally Posted by WesBrownIsAGod

yeah, but its less about the hype that goes into promoting filums, though of course thats a factor, and more to do with are placements viable for marketing to set demographics, but i welcome your comments nonetheless.

OK, I think I got the wrong end of the stick - I thought you were talking about the film itself as "product".

mehro · 30th December 2007, 06:33

I hate movies, cricket and football. Life is a slow, painful death and you're all evil fucks.

M160RA · 2nd January 2008, 01:24

28 Days Later features quite a bit of product placement e.g. Pepsi.

GazM · 2nd January 2008, 01:39

I punched a Russian guy after watching Rocky IV

Wibble · 2nd January 2008, 02:08

You can't see a film that has a computer in it these days without it being a Mac.

Wibble · 2nd January 2008, 02:08

I saw American Pie and then bought a pie to pleasure myself with.

I'm not doing that again.

Even if they do rescind my lifetime ban at Iceland.

reelworld · 2nd January 2008, 03:57

I watched Transformers and bought a shapechanging monster truck as a result.

ffurby · 2nd January 2008, 07:01

I watched Batman and now invest a serious amount of my time to stopping crime while wearing a cape.

Wes · 2nd January 2008, 16:47

keep up the good work fella's.

Nistelrooy10 · 2nd January 2008, 16:57

Quote:

Originally Posted by WesBrownIsAGod

Hi,

I'm doing a dissertation this year on films, and more specifically on pr1oduct placement and their effectiveness (I'm a sell-out marketeer, you see!) I'd really appreciate any feedback, and possibly for youse to fill out a questionaire when i get it together. As i say , i'd really aprieciate any help and comments.

Cheers, Folks

I, Robot had Will Smith wear Converse, and make a reference to them. I think this had a negative impact on the sales (probably) because it was so blatant.

Nistelrooy10 · 2nd January 2008, 17:00

I also watched Braveheart and will soon descend upon England

spinoza · 2nd January 2008, 17:36

I Am Legend started with Will Smith driving a spiffy shiny Ford Mustang, which was in surprisingly good condition considering the world had ended 3 years earlier. It was never seen again.

At that point I realised that it was going to be a shit movie.

Maroon Lucifer · 2nd January 2008, 18:53

Quote:

Originally Posted by spinoza

I Am Legend started with Will Smith driving a spiffy shiny Ford Mustang, which was in surprisingly good condition considering the world had ended 3 years earlier. It was never seen again.

At that point I realised that it was going to be a shit movie.

Wow, that was a bad example if there ever was one. And you are an idiot. Go see that Chipmunks movie...

-

Talking about product placement, I got to thinking of Fight Club. Remember when Brad Pitt put a picture of a penis in a film to see how people react? I remember hearing about Coca Cola doing the same thing in theaters to sell more Coke. Is it legal to do this? (Is it called subliminal messaging?)

London_Red · 2nd January 2008, 21:06

I really wanted a 3/4 length leather after the matrix but i bought a normal length one in the end.

29th December 2007, 20:32	#1 (permalink)
Wes Brown is no God Join Date: Jun 2006 Location: Dublin, in the Irish Republic Posts: 7,104	Dissertation on Filums Hi, I'm doing a dissertation this year on films, and more specifically on pr1oduct placement and their effectiveness (I'm a sell-out marketeer, you see!) I'd really appreciate any feedback, and possibly for youse to fill out a questionaire when i get it together. As i say , i'd really aprieciate any help and comments. Cheers, Folks

29th December 2007, 20:33	#2 (permalink)
Plechazunga Phones, soup, paint and chairs are troubling. Join Date: May 2003 Location: My enthusiasm is the same. I love this club. It is not about brochures. Posts: 49,497	I saw Citizen Kane and bought a sledge.

29th December 2007, 20:36	#3 (permalink)
Wes Brown is no God Join Date: Jun 2006 Location: Dublin, in the Irish Republic Posts: 7,104	Rosebud. Cheers Plech

29th December 2007, 20:43	#4 (permalink)
Spammy Struggling to make the reserves Join Date: Nov 2006 Location: Yeah? Posts: 11,439	I saw Titanic and bought some cyanide.

29th December 2007, 20:44	#5 (permalink)
peterstorey Winner of the 'Most pompous arrogant pretentious Gooner' title 2004 Join Date: Nov 2002 Location: Dead Cat Bounce, Fl. Posts: 7,721	One thing that might be worth looking at is the straight to DVD route. These are films like Football Factory that the marketeers know will get panned by the critics so they have no critic previews and a very limited cinema release then make their money on DVD.

29th December 2007, 20:45	#6 (permalink)
Plechazunga Phones, soup, paint and chairs are troubling. Join Date: May 2003 Location: My enthusiasm is the same. I love this club. It is not about brochures. Posts: 49,497	I also bought a boomerang after watching "Crocodile Dundee"...and got a load of skag in after "Trainspotting"

29th December 2007, 20:46	#7 (permalink)
Sam Atherton Reserve Team Player Join Date: Aug 2007 Location: "They rested their balls on our chins and brushed our teeth with their d*cks"- Michael Cera Posts: 1,170	I'll happily fill one out when its ready, PM me if you need any help. I'm doing mine on homelessness lol.

29th December 2007, 20:51	#8 (permalink)
Hammer Michael Feel free to ignore me, I'm boring. Join Date: Jul 2007 Location: Bournemouth Posts: 1,325	Wes - providing you're still talking to me after today's result, let me know if you want any help or advice...I'm a college/university film lecturer for my sins, so I might know a thing or two to help you along.

29th December 2007, 21:03	#12 (permalink)
Shotgun raisin Reserve Team Player Join Date: Feb 2007 Location: the path of the Mean Posts: 2,311	I watched Predator and bought a shoulder-mounted death laser.

29th December 2007, 21:04	#13 (permalink)
Wes Brown is no God Join Date: Jun 2006 Location: Dublin, in the Irish Republic Posts: 7,104	theres a thread developing

29th December 2007, 21:13	#15 (permalink)
Shotgun raisin Reserve Team Player Join Date: Feb 2007 Location: the path of the Mean Posts: 2,311	Was Sideways an example of product placement or did the writer arbitrarily choose the lead character's favourite wine? I suppose the most famous example of marketing through cinema was Star Wars and its tie in action figures; though that's slightly different to product placement. James Bond films are also famous for it. One thing you should really try to keep an eye out for is Apple Macs. Apple apparently pay through the nose to get all the "good guys" to use their computers. Sony also do that to some extent with it Vaio range.

29th December 2007, 21:20	#18 (permalink)
Ivor Ballokov Reserve Team Player Join Date: Sep 2004 Location: old south wales Posts: 2,860	I was looking for a video of the Wayne's world product placement scene and found this, don't know if it is any good but there are 5 in total and can all be found on youtube.

29th December 2007, 21:28	#19 (permalink)
Wes Brown is no God Join Date: Jun 2006 Location: Dublin, in the Irish Republic Posts: 7,104	good vid. beats the fuck out of reading hundreds of articles saying similar things in poncier language

30th December 2007, 06:33	#21 (permalink)
mehro Has an arse for a face Join Date: Feb 2006 Location: New York Posts: 18,616	I hate movies, cricket and football. Life is a slow, painful death and you're all evil fucks.

2nd January 2008, 01:24	#22 (permalink)
M160RA Reserve Team Player Join Date: Nov 2005 Posts: 3,655	28 Days Later features quite a bit of product placement e.g. Pepsi.

2nd January 2008, 01:39	#23 (permalink)
GazM Reserve Team Player Join Date: Aug 2007 Location: University Of Ulster Posts: 2,698	I punched a Russian guy after watching Rocky IV

2nd January 2008, 02:08	#24 (permalink)
Wibble Teeth like a reindeer. Hung like a horse. Join Date: Jun 2000 Location: Ingadus Speramus Posts: 33,791	You can't see a film that has a computer in it these days without it being a Mac.

2nd January 2008, 02:08	#25 (permalink)
Wibble Teeth like a reindeer. Hung like a horse. Join Date: Jun 2000 Location: Ingadus Speramus Posts: 33,791	I saw American Pie and then bought a pie to pleasure myself with. I'm not doing that again. Even if they do rescind my lifetime ban at Iceland.

2nd January 2008, 03:57	#26 (permalink)
reelworld Join Date: Sep 2001 Location: "I was never a great player" - Roy Keane, after being reminded that great players rarely make great managers. Posts: 4,985	I watched Transformers and bought a shapechanging monster truck as a result.

2nd January 2008, 07:01	#27 (permalink)
ffurby AKA Bruff, hunted by the cops, not wanted by school, owned by Redcaf Join Date: Dec 2004 Location: Only member (to my knowledge) to have their computer taken away by the police for posting on redcafe. Posts: 775	I watched Batman and now invest a serious amount of my time to stopping crime while wearing a cape.

2nd January 2008, 16:47	#28 (permalink)
Wes Brown is no God Join Date: Jun 2006 Location: Dublin, in the Irish Republic Posts: 7,104	keep up the good work fella's.

2nd January 2008, 17:00	#30 (permalink)
Nistelrooy10 Reserve Team Player Join Date: Nov 2001 Posts: 3,099	I also watched Braveheart and will soon descend upon England

2nd January 2008, 17:36	#31 (permalink)
spinoza Paz's ion Join Date: Oct 2001 Location: Bubbles flow upwards, except in down currents Posts: 21,420	I Am Legend started with Will Smith driving a spiffy shiny Ford Mustang, which was in surprisingly good condition considering the world had ended 3 years earlier. It was never seen again. At that point I realised that it was going to be a shit movie.

2nd January 2008, 21:06	#33 (permalink)
London_Red I exist Join Date: Nov 2003 Location: London Posts: 2,478	I really wanted a 3/4 length leather after the matrix but i bought a normal length one in the end.