Well yes. But in terms of brand value and appeal United is clearly far and away the biggest club in the Premier League. So the value of this opportunity to us would be much greater than it would to others. Interesting info in the rest of your post, cheers. It is reported that some of the telecom companies are paying United up to £4m per year over a 3-4 year period and to my knowledge United also have profit sharing agreements in place separate to those payments. It's worth noting that the likes of Budweiser and Betfair pay United around £1.5m a year for their run of the mill sponsorship deals. So it would appear that the value of these mobile phone rights are pretty significant anyway. And I guess the question is, just how much more significant will they become in years to come?