Brand Finance Football 50: Real Madrid overtake United as most valuable football brand

Discussion in 'Football Forum' started by United_We_Stand, May 16, 2019.

  1. May 16, 2019
    #1

    United_We_Stand Full Member

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    City, Liverpool and Spurs will continue to grow rapidly, and sooner or later, City (and even Liverpool) will overtake us in brand value and revenues.
  2. May 16, 2019
    #2

    dev1l Full Member

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    Now this is something that woody is really worried about...
  3. May 16, 2019
    #3

    Infra-red Full Member

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    Number 1 in the Premier League in the only table the Glazers/Woodward actually care about.

    Great work, medals all round.
  4. May 16, 2019
    #4

    RoyH1 Full Member

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    This cannot be. I’ve been reliably informed by some posters here that we’re “the biggest club in the world” and that other than the sugar daddy clubs , no one else has any money or marketing flair.
  5. May 16, 2019
    #5

    Mrs Smoker Full Member

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    Congratulations, Real Madrid.

    Nicely played.
  6. May 16, 2019
    #6

    McGrathsipan Full Member

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    Football Brand ........they are not even calling it a club any more!
  7. May 16, 2019
    #7

    Skills Snitch

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    How do you value a 'brand'?
  8. May 16, 2019
    #8

    VeevaVee despite the protests, wears Ugg boots Scout

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    I'm surprised actually. The hype around Real Madrid seems to have died down with them not being the galactico signing bastards they once were.

    Then again we are shite.
  9. May 16, 2019
    #9

    VeevaVee despite the protests, wears Ugg boots Scout

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    Will Liverpool though? Their club is so scouse centric I don't know if it would appeal as much. They've also not won much in most people's lifetimes.
  10. May 16, 2019
    #10

    Bojan11 Full Member

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    They won 3 champions league in a row. That’s hype.
  11. May 16, 2019
    #11

    crossy1686 Full Member

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    Finally. Something the board might take notice of
  12. May 16, 2019
    #12

    VeevaVee despite the protests, wears Ugg boots Scout

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    Yeah fair point. They just don't seem talked about as much these days.
  13. May 16, 2019
    #13

    Whiskey Red New Member

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    City the fifth most valuable brand yet struggle to fill their stadium. Hmm, I wonder how that was achieved....
  14. May 16, 2019
    #14

    Adisa likes to take afvanadva wothowi doubt

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    Yeah, one club has been winning champions leagues while the other can't even play football.
  15. May 16, 2019
    #15

    diarm Full Member

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    Is that 27% jump for Real year on year? Yes they won the CL last year but that was off the back of already winning 3 of the last 4 so I would've thought their stock was already pretty high this time last year. They must have been bloody miles behind 4 years ago if 27% annual jumps have only just put them in front.
  16. May 16, 2019
    #16

    Hernandez - BFA The Way to Fly

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    Funny when the top two have had awful, awful seasons :lol:
  17. May 16, 2019
    #17

    Casanova85 Full Member

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    Somebody create a

    "How do Madrid afford their huge wages?"

    thread
  18. May 16, 2019
    #18

    Catt Ole's at the wheel!

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    Why will Liverpool overtake United? City sponsor themselves so that's another thing.
  19. May 16, 2019
    #19

    vadimivich Full Member

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    I swear every Irish pub in the world (and there's an Irish pub in every tiny corner of the globe) is a Liverpool pub. I've been a lot of strange places in the world and there's a damn Liverbird to be found in nearly every one of them.
  20. May 16, 2019
    #20

    ivaldo Mediocre Horse Whisperer, s'up wid chew?

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    No, they won’t.
  21. May 16, 2019
    #21

    United_We_Stand Full Member

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    Okay maybe that's a stretch, but they are definitely closing the gap. Liverpool are negotiating a lucrative deal with Nike, they are playing CL final for the second year in a row, and with Klopp as their manager they'll continue to challenge for EPL every year, which will further boost their brand (i.e. better sponsorship deals). They are also planning to expand Anfield (it's not happening anytime soon though).

    But with regard to City, barring a "Saudi intervention" (no pun intended :wenger:) they will probably overtake us in the near future.
  22. May 16, 2019
    #22

    antohan gets aroused by tagline boobs

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    Feck knows. All I can say is thos method has to be wrong seeing as Burnley are in the Top 50 :houllier:
  23. May 16, 2019
    #23

    Hoof The Ball Full Member

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    According to Ed, success on the field has no effect on commercial power....
  24. May 16, 2019
    #24

    SAFMUTD Full Member

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    It was only a matter of time, I'm surprised we managed to be the number 1 brand despite being so shitty for so long.
  25. May 16, 2019
    #25

    crossy1686 Full Member

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    They're the face of Brexit football.
  26. May 16, 2019
    #26

    Catt Ole's at the wheel!

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    We will hopefully manage to stop the rot and challenge again.
  27. May 16, 2019
    #27

    padr81 Mr. MoneyBags

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    With regards City, no we won't. It would probably take another 10 years of you doing what you've done for 6 or the last 7 seasons which is very unlikely and us doing what we're currently doing (which is possible if Uefa don't get us first.)
  28. May 16, 2019
    #28

    SirAF Ageist

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    That’s a pretty sober post from a City fan. It takes a LONG time to build a monster brand, and while it is a bit faster to tear it down that is still quite a long process.
  29. May 16, 2019
    #29

    VeevaVee despite the protests, wears Ugg boots Scout

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    Irish have a thing with scousers. I went to uni in Liverpool and there were so many Irish people there.
  30. May 16, 2019
    #30

    antohan gets aroused by tagline boobs

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    I take it you are not a member of Mensa
  31. May 16, 2019
    #31

    Classical Mechanic Full Member

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    Seems there's one of these articles every week now. I always seem to miss the bits where we take over everyone else.
  32. May 16, 2019
    #32

    Pexbo has never watched Star Wars

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    gOOd oNe WoOWArd!!
  33. May 16, 2019
    #33

    GeorgieBoy Full Member

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    Was speaking to a couple of Irish United fans at a game a few months ago and they seemed to think the proportion of United:Liverpool was 60:40 in Ireland. Can any Irish caftards confirm or deny this?
  34. May 16, 2019
    #34

    United_We_Stand Full Member

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    I'd say it's 60:40-50:50

    https://www.irishtimes.com/sport/so...e-club-is-most-supported-in-ireland-1.3018961

    https://www.sportsjoe.ie/football/t...iverpool-while-man-united-dominate-asia-22064
  35. May 16, 2019
    #35

    VeevaVee despite the protests, wears Ugg boots Scout

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    I'm not mate, how's your membership going?
    What you getting at? That scousers came from Ireland?
  36. May 16, 2019
    #36

    antohan gets aroused by tagline boobs

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    That if you look at a map it's pretty obvious why there would be many Irish people in Liverpool and not as many in, say, Bournemouth. Equally obvious why they would support Liverpool or United and not Arsenal.

    Also, why go to Uni in Liverpool of all places? SM? :p
  37. May 16, 2019
    #37

    Cloud7 Full Member

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    Is it my imagination, or does a story like this release ever year? I swear every year I read about Real Madrid overtaking us in some kind of brand related thing.
  38. May 16, 2019
    #38

    GlastonSpur Also disliked on an Aston Villa forum

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    What does "brand value" mean? Is it supposed to be the total estimated sale value of a club?
  39. May 16, 2019
    #39

    ExecutionerWasp001 New Member

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    Highly unlikely anyone will generate higher revenues (legitimately) than us in the PL. The only reason clubs get anywhere near us is due to the collective bargaining agreement sharing out the TV money. There will be a point where the penny drops with the Glazers & Woodward. We will demand a bigger share of the pie for ourselves or go it alone. The money we receive at the moment for broadcasting rights is a pittance compared to what we could generate showing our own games on a PPV basis.
  40. May 16, 2019
    #40

    WensleyMU New Member

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    When City's figure is recalculated to account for corruption, they will rank alongside Bolton...