It is no news that United is the biggest 'brand' in world football, but to me it is no so evident that the football has become secondary to our revenue and commercial interests. The unprecedented success of SAF both on the field and commercially has created an absolute behemoth of a brand, but the problem is we have figures who have latched onto what he has built and are milking it for everything it is worth. The Glazers, Woodward etc. I am not going to say the clubs hierarchy haven't backed the manager because they evidently have, but I think it is obvious that their priorities lie with the balance sheet and the revenue side of things, and now it seems all they're concerned about on the field is qualifying for Champions League football and protecting the whiter than white brand of United. When the club is run by people who couldn't care less about the style of play or whether we are winning trophies, and only about profits and hitting certain targets, then the entire club will feel it, and we are feeling it now. Jose is feeling it (his comments about no longer being a manager, but only a coach), the squad is feeling it and us the fans are feeling it more than anyone. Ferguson made no secret of the fact that the key factor of his continued success was the total control he had of every aspect of the club, Jose has and never will be given that, nor will any other manager again at this Company...sorry, 'Club'. It is too easy to blame the manager for our current state, but to me its a much bigger problem than that. The DNA of our club has changed, we are no longer a football giant, we are a corporate giant and as long as we are making profits, nothing will change. We need total overhaul from starting at the top, but I worry that is not going to happen until we start losing money, and without intending to be totally doom and gloom, its a lose lose situation for us as fans. I don't think Woodward cares about results or fans despair so long as hes signing sponsorship deals with vietnamese dental floss products etc. Mourinho is not THE problem. Its much much bigger.