@Rado_N made an interesting comment in one of the threads after today's game, basically saying fans not happy today were not really fans, they are consumers, now that's cool if that's how he sees it, I'm sure he's not alone, but it got me curious as to how others view this distinction, so I put the thread here as I think it applies to a lot more clubs than just United. The idea that all that matters is the win no matter the manner of play or the type of team that is being built, is apparently a true fan, I'm sure some will agree. I'm not sure about the consumer label though, to me being a consumer is a completely unenemotional experience, if you're watching a TV show and it deteriorates you stop watching and it's onto a new show, if you buy a meal that you enjoy and they alter something in the recipe and you no longer enjoy the taste, you just stop buying it. Watching United today I found as angering and depressing as the games against Newcastle, Huddersfield and Sevilla, the results were all different but the turgid, cautious, sterile style of play was the same and this is what being a Mourinho team is, he's purely a results at any cost manager, I don't like what we are becoming, I thought he would try to become a Manchester United manager here, not mold us into a Jose Mourinho club, if not wanting the latter makes someone a consumer then ok, but I don't associate such strong emotional responses to be that of a consumer. I'm interested in how other clubs feel about this as I'm sure Barca, Bayern, Liverpool and some other posters teams have similar divides in their fanbase.