I also do not believe he's a target man. He's been typecast into the role because he's big and strong. However, he doesn't have the right skillset to excel there. I don't believe putting him as a RW will also work. He may operate best in a front 2 where he can occasionally drift out wide and switch roles with his partner. For example, he could start up top with Martial or Sanchez and take turns drifting out wide, allowing the attacking midfielder (e.g. Pogba, Mata) to push up into the box.