Getting huge publicity as intended. Absolutely lighting up Twitter at the moment. It's a pretty impressive idea and for a very good cause. The jist of it is creating awareness via the public and arguably more importantly celebrities & politicians to eventually get the (US) government to do something about it. http://s3.amazonaws.com/kony2012/kony_new.html Could just be a fad. But if it helps even just a few it's got to be a good thing right?