Trinity Mirror Group purchase Daily Express

Discussion in 'Current Events' started by Pexbo, Feb 9, 2018.

  1. Feb 9, 2018
    #1

    Pexbo has never watched Star Wars

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    Interesting purchase when you think that TMG publications are predominantly left leaning and the Express is probably the furthest right of the main stream news publications in the UK.

    The sour side is that it appears Richard Desmond has acquired around a 9% shareholding of TMG in the deal.
  2. Feb 9, 2018
    #2

    Javi Full Member

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    Seems to ultimately be a result digitalization then, right? Decreasing revenue addressed by rationalization.
  3. Feb 9, 2018
    #3

    Jippy Sleeps with tramps, bangs jacuzzis, dirty shoes Staff

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    I don't know how they'll run it, but the Times used to be run out of separate offices to the Sunday Times and they were very distinct.

    They get synergies of printing costs and distribution and may even merge the subbing, sales and IT pool.

    It's a pretty manky stable when you add in TMG's local rags as well.
  4. Feb 9, 2018
    #4

    Jippy Sleeps with tramps, bangs jacuzzis, dirty shoes Staff

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    For my company, a specialist financial trade publisher, print is holding out remarkably well. Digital ad revenues only overtook print mid last year.
  5. Feb 9, 2018
    #5

    Javi Full Member

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    That in itself doesn't say much though. How has print revenue fared over the last two years? And is the print dollar, digital dime and mobile penny quote true for you guys?

    However I guess that it's some sort of niche product and from what I gathered they aren't equally threatened like the big traditional media corps that have yet to figure out a way how to make money with independant, quality journalism.
  6. Feb 9, 2018
    #6

    Pexbo has never watched Star Wars

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    Yeah it's pretty grim. It makes sense logistically I guess, I just don't like the idea of Desmond now being the 3rd largest shareholder of a group that dominates the market share for left leaning print. I can't say I read anything TMG publish but a lot of people do.
  7. Feb 9, 2018
    #7

    Sassy Colin Death or the gladioli!

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    I was going to start a thread on this along the lines of "They have put all the shit in one place".
  8. Feb 9, 2018
    #8

    Jippy Sleeps with tramps, bangs jacuzzis, dirty shoes Staff

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    That's true tbf and masks the fact that print revenue is around two thirds of what it was at its peak a few years ago.

    Yep we are shielded to an extent by the fact that we have a very targeted and fully vetted readership of fund buyers that the asset managers need to reach. Plus it's supported by a number of conferences where they can see the quality of delegates we are able to deliver.

    No idea how hands he would be now though. The Mirror and Express are as rabid as each other. I actually had a feature published in the Express years back:nervous:
    You've still got the Guardian and Indy whatever.

    Shit begets shit.
  9. Feb 9, 2018
    #9

    Pexbo has never watched Star Wars

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    It's about demographics though, The Mirror shares a fairly large subset of potential readers with The Sun, The Daily Mail and The Express, all of which push a right wing message. The Mirror on the other hand backs Labour and Remain.

    For that reason, I think The Mirror has a more important role for the left than the Guardian and Indy who are basically preaching to their choirs.
  10. Feb 9, 2018
    #10

    Jippy Sleeps with tramps, bangs jacuzzis, dirty shoes Staff

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    Fair point re blue collar workers. But ultimately Desmond wants to make money. If you took a paper as staunchly left or right as the Mirror and Express to the other end of the political spectrum, you'd destroy your readership.
    The Sun is a swing voter too. It has to be seen to be backing the winning party, eg tbe switch to Blair. If it wasn't for Corbyn, plus Brexit, you wonder if it would back the Tories at the next election. Big ifs though, I know.

    EDIT: I do think the Mirror is preaching to the converted. Dunno if a lurch right would push them to the Mail, Sun or Express, given they are dumping the Mirror for moving right tbh.
    Last edited: Feb 9, 2018
  11. Feb 9, 2018
    #11

    DiseaseOfTheAge wants Amber Rudd to call him a naughty boy

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    May they all crash and burn together.