Like me I am sure that you are excited at the thought of revamping the United first 11 will some top draw signings. We are obviously not going to get all our targets, but we will get some. The sheer financial muscle that United can bring to the table means that the heads of some players and agents will be turned and that will enable us to get some deals over the line. If our recruiting department does its job, we would have done the due diligence on all the players we recruit and we will be confident of their fit with the club. In other words there will be no repetition of the Di Maria, Falcao, Schweinsteiger, Depay, Mhkitarayan and Sanchez debacles. But here is what troubles me, what is it that we are actually selling to these players? I mean, this is not a City or Liverpool type situation where players will want to come for the manager or Champions League football or for the lustre and prestige of the club? It is patently obvious that new signings are not coming for that. So what are we selling apart from the chance to earn huge wages? Essentially our key 'selling point' is the chance for these players to be part of a three to five year rebuilding job, which is being re-launched at the third attempt, with a rookie manager? That's the deal isn't it? Here's my problem, if you are going to 're-build' you need to make a compelling case, not just for people to want to stay, but for them to want to die-in-a-ditch for the cause. This is fundamentally about winning of hearts and minds. Unfortunately, it is something that United have singularly failed to do in recent years. Not just that, but how do you seriously convince top talent that you are serious about re-building, for the future when you are offering deadwood like Ashley Young and Phil Jones new contracts? Again, my question is: what is it exactly that we are selling? If it all goes well, we will have some outstanding new recruits purring on all cylinders, with all wheels pointing in the right direction. My concern though, is that unless we know the vision that we are selling and can be confident that the players will buy into it, we could simply end up assembling yet another group of expensive, over-hyped and over-paid misfits. Thoughts please?