Prompted by Sammy's post in the Guardiola thread about aspiring to a different set of values. What are they? What values immediately come to mind when you think of United now? Personally for me it's hard to look at the modern iteration of United without seeing commercialism written all over it. They must be the only club in the world with an "official noodle partner" for Christ's sake. This idea of United being "different" is a bit pretentious for me given they are probably the most commercial football club in the world and commercialism is seen by many as the biggest issue in football behind corruption.