They have been let down by their own wisdom. A club which can generate revenue so big with performing so poorly on and off the field in terms of footballing business, imagine when it was actually doing the business right and not banking on the laurels of Their former manager being stuck in the past. There are lot more ceo's who could do a better job than Woodward is doing while excelling at both sides of business and football. Our growth potential is way more bigger and when you actually look at the bigger picture Woodward and glazers style of functioning is holding us back due to poor footballing business practices and structure we have employed. If you don't refresh and adapt to modern times you are always in danger of being lagged behind and that's exactly what has happened. 90's principles can not be applied in modern era and expected to deliver same amount of success on the pitch.