It's a really strange concept to attribute a fourth place finish to be a success, so why do we do it? I understand that the champions league brings with it a global prestige that can attract players to the club, or excuse those that might want to leave. But we are Manchester United, we shouldn't struggle to attract the level of player required to compete. I understand that there is a reasonable financial reward that comes with champions league qualification. But we are Manchester United, surely our off-the-field marketing success should compensate for this comfortably. I understand that, as fans, we want to see our club in contest with the very best on the planet. But we are Manchester United, we should be the very best and all others should be desperate to challenge us. Obviously the last point is tongue-in-cheek, and i hope this doesn't come across as entitlementism. But beyond the irony there is a serious point. We aren't competing against the top sides in this country under Mourinho, let alone the cream of Europe. We should, of course, be striving to win the champions league, all teams should, but why are we so desperate to get there when we know that we aren't ready? I remember under Rodgers a few seasons back, Liverpool rested key players in a trip to Real Madrid because of an upcoming top 4 showdown with Chelsea. What's the point of trying to get there if you don't feel that you can compete? I'd rather a successful Europa campaign and competing for actual trophies than this champions league qualification snobbery that seems rife in the younger generation of supporter. I don't care where we finish in the league now. The title is gone and anything else is failure.