United champions of shirt sale league

[Attila]

Manchester United have regained their status as the world’s most popular football club by sales of official replica shirts according to authoritative new research.

The Old Trafford club sold an average of 1.75m shirts per year in the five-season period from 2011-12 to 2015-16 inclusive.

That puts them in the No1 spot in European football – and the world. The data has been compiled by industry insider Dr Peter Rohlmann and his team at the consulting bureau, PR Marketing, and is published for the first time bySportingintelligence today.

Real Madrid are No2 in the list, averaging 1.65m shirts per year in the period under review ahead of Barcelona in third, Bayern Munich in fourth and Chelsea in fifth.

http://www.sportingintelligence.com...nd-barca-in-global-shirt-sales-league-161001/

 

[izec]

I bought 2 of them in that period. Thank me later.

 

[OnlyTwoDaSilvas]

The 'average' shirt sales for the PL clubs are the exact same figure they've sold this year, bar Chelsea, which is 1,000 more. Weird figures.

 

[Attila]

The 'average' shirt sales for the PL clubs are the exact same figure they've sold this year, bar Chelsea, which is 1,000 more. Weird figures.

Both tables are averages for 11-16

 

[OnlyTwoDaSilvas]

Both tables are averages for 11-16

I worded that terribly. I meant that the Chelsea average is different for the same time frame, but the rest aren't, which is odd.

 

[Amar__]

I bet it payed out Pogba already, incredible piece of business!

 

[Harry190]

Those Real shirts are mostly Ronaldo. 90%. For sure.

 

[whatwha]

Surely this can't be worldwide sales. Only 1.7m shirts sold per year?

 

[Sandikan]

i'm sure someone else bumped or had a thread that showed Barcelona and Bayern top 2, with Chelsea above us and Real Madrid.

Knew that couldn't be true.

These figures look seriously low though, but at least should stop idiots claiming deals like Pogba are as good as paid for by shirt sales!

 

[Reddevilboy]

Man City behind the two Turkish teams
Shows how irrelevant they are.

 

[RoadTrip]

Surely this can't be worldwide sales. Only 1.7m shirts sold per year?

Only?

 

[whatwha]

Only?

I expected Utd, RM and Barca to sell a bit more than that. Adidas barely makes a profit after paying us £75m per season.

 

[izec]

Thats just the official kit. So many people buy fakes or cheap versions. Some just buy training kits or track tops or whatever.

 

[Attila]

I expected Utd, RM and Barca to sell a bit more than that. Adidas barely makes a profit after paying us £75m per season.

There is major financial significance in being able to shift huge amounts of official merchandise. The more gear a club can sell, the more money a manufacturer will pay to be an official kit supplier.

Chelsea confirmed their new £900m, 15-year deal with Nike last week, for example, equating to a contract worth £60m a year. United have a deal with adidas worth £75m a year, while the Spanish giants of Real and Barca both have new deals worth around £100m a year. That quartet beat everyone else by some distance.

Dr Rohlmann is a veteran analyst who has authored a number of in-depth studies into kit supply deals and sales by Europe’s elite clubs. This website carried an earlier study for the 5-year period 2007 to 2012 in October 2012 here.

By 2014, Real Madrid’s growth had edged just ahead of United’s, putting Real into the No1 spot as both clubs sold more each year, but United’s growth has taken a spurt and they are back at the top in the latest analysis. Just four clubs have had annual average sales of more than one million shirts per year over a five-year period.

It is worth noting however:

a: Dr Rohlmann counts sales of official genuine replica club shirts. Counterfeits and copies are not part of these totals. Methodology is not always clear in other studies.

b: A five-year period of data is seen as vital to overall accuracy as most clubs’ sales will ebb and flow dependent on success and signings, although individual players are often not as influential in sales as some claim.

c: While the replica shirt is the most obvious and visible piece of merchandise that a manufacturer will monetise from their commercial relationship with a club, there will typically be many dozens of other lines of clothing and apparel where money is made as part of the same contract. So, for example, Adidas selling almost 2 million Manchester United shirts in a year at around £50 each is far from the whole story of that company’s revenue from United. Millions of other items from shorts and socks to hats, bags, training gear, tops, coats and other accessories – often even more expensive than a shirt – are also shifted annually.

Aside from United moving back to the top spot, the other major movers in recent years have been Bayern Munich, PSG, Dortmund and Manchester City moving up the shirt sales rankings as they have returned to global prominence or gained it for the first time. The Italian giants of Milan and Inter are among the fallers as their fortunes have waned.

 

[Attila]

 

[Sunny Jim]

Its weird seeing Chelsea in the 2nd place above Pool.

 

[3KDré]

It doesn't matter to me any more. For all our financial successes we are still very far from being up there with the best on the pitch which is the actual goal here- not how much money we can make or how many shirts we sell.

 

[Stringer]

When's the parade?

 

[NYAS]

Surprising:
-City below the two Turkish clubs
-Spurs above the two Milan clubs
-Atletico at 20th below the likes of Lyon and Schalke:

I can understand Lyon since they have a big following in a France but even since 2011 when the graphic apparently starts, Atletico still had some good players and were well into their "top-class striker every year" stage. I mean, the more I think about it, the more shocked I am. Just why would Schalke sell more shirts than Atletico over these 5 seasons? I'm well aware they are big club in Germany but Atletico's achievements in a more global and continental context over that period just destroy those of Schalke. Anyone have any clue? It has to either be a mistake or Atletico's branding and merchandising departments are simply pathetically incompetent, there would be no excuses for how inept that is.

 

[Sied]

Those Real shirts are mostly Ronaldo. 90%. For sure.

Blimey. His house must be packed with them.

 

[Santoryo]

i'm sure someone else bumped or had a thread that showed Barcelona and Bayern top 2, with Chelsea above us and Real Madrid.

Knew that couldn't be true.

These figures look seriously low though, but at least should stop idiots claiming deals like Pogba are as good as paid for by shirt sales!

Yeah those figures were very odd. I mean Chelsea selling more shirts than Us, Madrid and Barca? Quite unconceivable.

We've got the most fans in the world which makes these figures not surprising.

 

[roonster09]

Premier league table is staggering. Nearly twice as Chelsea, Liverpool, Arsenal. 6 times as City and Spurs.

 

[RedStarUnited]

I expected Utd, RM and Barca to sell a bit more than that. Adidas barely makes a profit after paying us £75m per season.

The jersey goes for about £60 a pop. £60 X 1.75m = £105m. And that is before you include all the other merchandising that might be bought with it. And you cant put a price on the brand exposure that we are giving them too.

They are getting their moneys worth.

Premier league table is staggering. Nearly twice as Chelsea, Liverpool, Arsenal. 6 times as City and Spurs.

Maybe if you are a young fan. City and Spurs have only just become household names especially Spurs. United have been winning things for over 2 decades.

 

[golden_blunder]

Get in!

 

[roonster09]

Maybe if you are a young fan. City and Spurs have only just become household names especially Spurs. United have been winning things for over 2 decades.

I know what ManUtd have won and since when, it's just that there is so much difference when Liverpool have loads of fans everywhere and Premier league is very popular in Asia where there are many Liverpool and Arsenal fans. Obviously not as much as ManUtd but didn't think the gap was this big, at least when it comes to shirt sales.

 

[RedStarUnited]

I know what ManUtd have won and since when, it's just that there is so much difference when Liverpool have loads of fans everywhere and Premier league is very popular in Asia where there are many Liverpool and Arsenal fans. Obviously not as much as ManUtd but didn't think the gap was this big, at least when it comes to shirt sales.

I think this study is based of official numbers from the clubs. So all the 3rd party re-sellers numbers are not included.

 

[roonster09]

I think this study is based of official numbers from the clubs. So all the 3rd party re-sellers numbers are not included.

So is this number given by ManUtd or Adidas or some official store?

 

[Gopher Brown]

The jersey goes for about £60 a pop. £60 X 1.75m = £105m. And that is before you include all the other merchandising that might be bought with it. And you cant put a price on the brand exposure that we are giving them too.

They are getting their moneys worth.




Maybe if you are a young fan. City and Spurs have only just become household names especially Spurs. United have been winning things for over 2 decades.

Adidas don't get 100% of each shirt sale, they'll only get the wholesale price, which will be probably less than 40%.

 

[Abizzz]

I've never heard of "sportingintelligence" before.

Having now looked through their other stories and at the website of this "pr-marketing" company, I conclude that these numbers are wild guesses. (http://www.pr-marketing.org/ It's actually hilarious, he has a tab for "references", that tab lacks one thing... a reference).

United probably do sell the most shirts. The top 5 clubs might be somewhere in the correct magnitude... beneath that I don't see any reason to believe these claims.

 

[ottosec]

Well, there's a reason why we always get record breaking kit deals. This year we'll easily break 2 million with Pogba and Zlatan playing for the club.

I am surprised to see Chelsea selling more than Liverpool and Arsenal. Also, it's weird that Nike didn't want to pay us 75m, yet they agreed to pay 60m to Chelsea, who sells only half of what we sell.

 

[Dante]

United are helped by the fact red is a lucky colour in SE Asia. Same applies to Arsenal and Liverpool.

Chelsea probably sell a lot shirts in Africa. Every African I meet seems to support them. They have had a lot of superstars from that continent, to be fair.

And to think, three of those years were total shit for United on the field. Imagine how sales figures will look when we start winning things again.

 

[Attila]

I'm surprised Chelsea are higher than Liverpool and Arsenal.

 

[Dante]

Shirts are generally worn by younger fans. Chelsea have been more successful than both Arsenal and Liverpool over the course of their lifetimes.

 

[RoadTrip]

I expected Utd, RM and Barca to sell a bit more than that. Adidas barely makes a profit after paying us £75m per season.

They don't only pay us to make money from shirt sales.

Not only that, they don't only make money from shirt sales.

So with respect your analysis is totally pointless.

 

[united_99]

Chelsea since takeover were a force in the CL for several years. More often than not reached CL semis consistently and there was a time when no team in Europe was happy to learn that Chelsea is their next CL opponent.
That and a number of high profile managers are probably 2 main reasons for their popularity growth.

 

[Steve Bruce]

How many shirts have United sold each season? (not average)

 

[Aouer-United]

How many shirts have United sold each season? (not average)

It seems we increased our shirt sales by millions from 2016 to now.

According to The Euromericas ranking 2019 results

1. Manchester United (England), 4,950,000
2. Liverpool (England) 3.943.000
3. Bayern Munich (Germany) 3.475.000
4. Real Madrid (Spain) 2.920.000
5. Barcelona (Spain) 2.755.000
6. Chelsea (England) 1.911.000
7. B. Dortmund (Germany) 1.698.000
8. PSG (France) 1. 522,000
9. Manchester City (England) 1.476.000
10. Juventus (Italy) 1,315,000

 

[Harry190]

We don't deserve this.

 

[el3mel]

Congrats Woodward! You got your trophy.