Juventus change the style of their shirt because they werent selling well in the US

PlayerOne

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This feels wrong. All to sell more shirts in America, beyond silly.
 

Lennon

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A good example of why football from today is more business than sport ...
 

Web of Bissaka

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I don't mind if the change looks good... that design is so bad.

:lol: Would be funny if this doesn't increase their sell in US at all because no one wants a hideous looking shirt.

Fine idea but seriously Design better!
 

Hawks2008

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I don't get it, they want to make themselves more marketable by removing the things that make Juventus iconic?
 

Raees

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Sell shirts in US? Okay then why make the ugliest kit ever then.. no casual fan is going to want to buy that whereas Juve usually have the sort of kit non Juve fans will buy
 

Metalix

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I don't get it, they want to make themselves more marketable by removing the things that make Juventus iconic?
This design is only for this year. Nothing to worry about. They will go back to narrow stripes next year
 

oneniltothearsenal

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Definitely a case of missing who their target market actually is
 

amolbhatia50k

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Even putting aside the fact that Juve's old kit is actually a hugely iconic one as well as pleasing to look at, and judging this on its own merits, it's an incredibly ugly/mediocre kit.
 

Siorac

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Even putting aside the fact that Juve's old kit is actually a hugely iconic one as well as pleasing to look at, and judging this on its own merits, it's an incredibly ugly/mediocre kit.
I don't think Juve's classic kit is anything special aesthetically. It's recognisable, sure.

New one isn't anything special either; the pink line should really go but beyond that it's an OK kit.
 

crossy1686

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Alienated their whole European fan base so one American bloke would buy a shirt.

On par with their shit badge rebrand. What a sell out of a club.
 

El Zoido

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Why don’t they just market the away kit as the main shirt in the US? Do a tour over there and play in just the away kit, etc. The new shirt looks crap and still looks like a refs’ kit.
 

SirAF

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Will be a hot seller for children and neutral/hipsters. Maybe not die hard Juve fans, but it is modern and trendy, so the fashionistas will be all over it
I doubt «fashionistas» wear football tops at all :p