I get that why most people are choosing the owners to be at fault, what I can't understand is that they seem to happy to throw money at it with a clear lack of direction, or any sort of plan, and most importantly having the wrong people running things, with seemingly no appetite to change the approach.
I understand why Ed is the untouchable golden boy, but just stick him on the commercial side now he's proved so blatantly crap at anything else for us, and get the right people on the footballing side, it's not like it'd cost them more.
I think the issue is the type of player the board are happy to throw money at are often the players that come with a commercial prospect. Say what you will about Pogba on the field, he is absolute PR gold off it. Signing players like Pogba and Sanchez means you get to create these stupid announcement videos that have Stormzy in, and get millions of views that end up strengthening the United brand worldwide.
To be clear I don't want that trend to continue, but that is why they will continue to make that kind of purchase.
Remember the week we signed Falcao, Di Maria and Rojo; it was wild. Everyone was talking about Manchester United again, and how good we were going to be, and that we were the new galaticos. It would have done amazing things for any sponsorship deals. But on the pitch they were completely pony.
This is what the owners are happy to occasionally splurge on. They wouldn't be ok with spending on the sorts of players Liverpool did at the time, who have been gold for them. I think we missed out on Mane because the board didn't see him as glamorous enough so he wasn't a priority.
They have now also got themselves in a lose lose situation with Ed. In any business you cannot take away half of an exec's responsibilities without it causing real issues, and he has performed to well for them commercially for them to happily see him leave. The trick is to get him to think he needs help and some kind of transfer committee, rather than just wrenching it off of him.