Why has nothing happened yet? | Things are now happening

Keefy18

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I'll ignore your childish insults. Your argument is flip flopping so much I think you've lost yourself.

You're making up wage percentages now in a desperate attempt to defend Woodward is ludicrous. No one has said 80%-90% should be our target. Just that our current proportion is circa 50%.

The irony is that the takeover engineered by Woodward for the Glazers put us most at risk of ending up like Leeds. Strange that you use that as a defence of not investing in the squad.

The problems started way before Jose. Singling him out is naive.

Its Woodward who authorised the spending of the money under LVG which needed to be undone and re spent under Jose which will now need to be undone and re spent under Ole. It is the lack of planning, strategy and continuity from the board which has led us to wasting £100's of millions on transfers. Please read the last sentence again!

If you can't see that Woodward has contributed the lions share to our recent decline then you are deluded.

Top line: the squad desperately needed investment last Summer. It desperately needs investment even more this Summer. Its got worse due to Woodwards mismanagement.
How am I "flip flopping"? I've other members telling me I'm repeating myself :lol:

I'm not making up wage percentages, I am asking you what you believe to be an acceptable % of our turn over? Your not happy with it being 45-50%, so do tell me what is acceptable?

The problems also started prior to Ed, so singling him out is also naive.

Its Woodward who authorised the spending of the money under LVG
And if he doesn't "authorize" spending? He is also beaten with the "over ruling" or "not supporting" his manager stick. Supports the "football men" and blamed for lack of structure.

How in the blue hell are folks not understanding this... Both demands cannot be met! It's actually impossible, like it cannot be done!

I mention Jose cause he has been here for almost half of his tenure as CEO, he is also responsible for expensive transfer fees and the signing of Sanchez and the renewal of player contracts.

I mention Jose cause there are distinct examples like Fellaini. Whom almost all our supporters believe is average and never signed at all, but Jose demanded he be kept, Jose stated that he needed him.

A repeated complaint often thrown at Ed is the renewal of Jones, Smalling & Young's contracts. Considering Jose picked Jones & Smalling over his own investments, isn't entirely plausible that he requested they both be kept? He also favored Young over Shaw, the latter routinely received public dressing downs from Jose.

So that's 4 average players Jose most likely favored and requested be kept and rewarded with new deals.

I've genuinely lost count here asking this.. but if Ed is supporting his manager and keeping these players, how on earth is it Ed's fault for following the instruction of a "football man" like Jose?
 
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Bobski

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Nothing has happened yet, around Europe. We have 3 months of this shit to endure.
 

lukepowell1988

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European Transfer window isn't open until the end of next week to bring players in we also have to ship some out we will most likely be selling within the top european leagues.
 

Johan07

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He is a shareholder, What would you expect.
So now one is an astroturfer for admitting that I own shares in United (its not that many btw, more of a symbolic thing).
What the feck is wrong with that? If more of the moaners here put their money where there mouths are maybe it might even lead to some kind of supporter influence in the future. If you disagree with the Glazers, buy shares in United and you actually have some theoretical influence. And you will have removed some from the Glazers.
And you will be privy to information that is given to shareholders before that info is reprocessed in ABU-media.
I would recommend everyone in here to buy some shares in United before they are scooped up by investment companies
(which is already happening).
If the Glazers put more shares on the market and investment companies buys them up instead of fans we will come closer to another leveraged takeover. And you will have been part of letting it happen.
Moaning about the Glazers and the Woodward in here will do absolutely nothing. Fans have no influence over who the owners appoint as CEO. But if you want to moan about something pontless thats your privilege I guess. Moaning about them with false or incorrect information, I will at least try to set straight.
Thats not defending the Glazers or Woodward; its defending the club, which if anything does not need these false narratives that turn in to facts on the Caf as long as they are negative towards the Glazers and Woodward.
If you do care, buy some shares. Then you actually did something relevant.
 
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Shaidabdullah Hussain

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Not sure if it’s been posted here yet but Rooney said this about what we should be doing;

“The first thing Ole has to do is build the squad. I don't think bringing in one or two players for £100m is going to help the players already there. He's better spending £30-40m on players with potential & building the squad around those five or six players.”

I think he’s spot on
 

the chameleon

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I have been thinking this myself actually....I could name maybe five posters who pop up on every thread defending the Glazers/Woodward with nonsense and misdirection....I can only think these people are either employed by the club or are opposition fans because the Glazers haven't done one single positive thing for this club and without getting all 'top red' on people, it's my opinion that if you support these people you're no fan of the club
I’ve been thinking the same thing too! You can’t even have a proper debate with them because they keep waffling the same things. When you call them out, they throw insults or get aggressive with their writing. That keefy fella has spent the whole weekend defending the glazers and Woodward. Got a WUM from Rawk or someone from Ed’s online reputation management agency.
 

MyOnlySolskjaer

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Not sure if it’s been posted here yet but Rooney said this about what we should be doing;

“The first thing Ole has to do is build the squad. I don't think bringing in one or two players for £100m is going to help the players already there. He's better spending £30-40m on players with potential & building the squad around those five or six players.”

I think he’s spot on
I have to disagree, I'd hate for us to sign another 30m project CB like Bailly and Lindelof. If we're going to make effective changes I don't mind them being gradual. A 80M on a De Ligt makes more sense to me.
 

Lee565

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We will absolutely kick ourselves if the club doesn't get its act together and be clinical in the transfer market this summer with Chelsea potentially getting a transfer ban and no more Hazard, plus Arsenal only having 50p to spend on transfers and being without Ramsey.

Attaining at least 4th should be an even easier job than what was there for the taking the season just gone.
 

StrettyEnder07

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Hopefully there should be some movement this week with the Nations League finishing and the Euro qualifiers finishing in midweek.

That Ruben Dias impressed me last night watching the final, 52m buyout clause apparently, now that De Ligt is dead in the water and Napoli want 110m+ for Koulibaly, seems a far better option than paying mental money for Harry Maguire.

Also, very impressed with Bruno Fernandes, a lot of talk about him being close to signing, looks a top player eye for goal.

European window does not officially open until the back end of this week so fingers crossed a few in the pipeline, won't hold my breath though.
 

Fox outside the box

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I have been thinking this myself actually....I could name maybe five posters who pop up on every thread defending the Glazers/Woodward with nonsense and misdirection....I can only think these people are either employed by the club or are opposition fans because the Glazers haven't done one single positive thing for this club and without getting all 'top red' on people, it's my opinion that if you support these people you're no fan of the club
Really ignorant post to be honest. Someone disagreeing with you doesn't make them wrong, nor does it reflect their support of the club.

There's a lot of discussion to be had and valid points from both sides of the fence. The truth and root of the problems will likely sit somewhere in between and we won't get to understanding that or having a better understanding without considering both sides of the arguments.

Hounding people or shutting them down because they have points of view that oppose yours get nobody anywhere. It isn't constructive at all and given we're discussing things that we generally have very little idea about and likely zero experience in dealing with, considering all factors is a worthwhile exercise.
 

12OunceEpilogue

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Hopefully there should be some movement this week with the Nations League finishing and the Euro qualifiers finishing in midweek.

That Ruben Dias impressed me last night watching the final, 52m buyout clause apparently, now that De Ligt is dead in the water and Napoli want 110m+ for Koulibaly, seems a far better option than paying mental money for Harry Maguire.

Also, very impressed with Bruno Fernandes, a lot of talk about him being close to signing, looks a top player eye for goal.

European window does not officially open until the back end of this week so fingers crossed a few in the pipeline, won't hold my breath though.
That's it for me. With the European window yet to have opened and some final bits and bobs of international football to be concluded I have no issue with us not having announced three or four big signings. I'm happy we've managed to get James sorted early and I'm hoping to see us in the thick of the transfer action in the coming few weeks.
 

StrettyEnder07

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That's it for me. With the European window yet to have opened and some final bits and bobs of international football to be concluded I have no issue with us not having announced three or four big signings. I'm happy we've managed to get James sorted early and I'm hoping to see us in the thick of the transfer action in the coming few weeks.
Yeah you would hope so mate, normally have to wait for a few players to be bought around Europe before the domino effect comes into play. Clubs will be waiting to offload players before they have the money to buy and sides will be ensuring they meet various FFP regulations this summer.

Regarding United, we won't buy a CF if/until Lukaku goes to either Napoli or Inter (which can't happen until Icardi maybe goes to Roma or Juve, which again depends on what happens with Dybala).

Same with Pogba, DDG, who he can get rid of from the deadwood. Assuming (and hoping) they have a list of all possible outcomes so you would think they are looking to get the priority signings in first (AWB, CB, Fernandes, James) and then see how the squad is to see if we need another CM/CF.

Time will tell but if we can squeeze one maybe two deals in over the next week or two, be pretty happy.
 

wolvored

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I think by the end of next week we can see where we are heading. I would think if we are in for (insert names here from the hundreds in the media) we should have at least 1 more in. If not then I would start to worry a bit. Ole wants it all done and dusted by the end of the month, but you can see us stumbling around and signing somebody the day before the season starts.
 

fallengt

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Genuinely think this guy might be an astroturfer employed by the Glazers to control the narrative. Seriously, look at this guy’s post history. Pages upon pages of defending Woodward and the Glazers with fairly in-depth knowledge of how United supposedly is run.
Judging from Woodward's reactive strategy on everything. It's not beyond reach that he or his assistant has account on social media/forum.

"Ole's reached the threshold of votes on Caf? Ok we sign him"
 

Lentwood

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Really ignorant post to be honest. Someone disagreeing with you doesn't make them wrong, nor does it reflect their support of the club.

There's a lot of discussion to be had and valid points from both sides of the fence. The truth and root of the problems will likely sit somewhere in between and we won't get to understanding that or having a better understanding without considering both sides of the arguments.

Hounding people or shutting them down because they have points of view that oppose yours get nobody anywhere. It isn't constructive at all and given we're discussing things that we generally have very little idea about and likely zero experience in dealing with, considering all factors is a worthwhile exercise.
There is no 'view' to be had on this....the Glazers are killing our club! There's no debate, there's no defending them - they are a parasite that need to be removed. Anything but total hostility towards them contributes to the slow death of the club I love

I'm happy for people to disagree with my views on players, managers, tactics etc....but there are some arguments and some 'points of view' I could just never support or entertain and this is one of them
 

Rusholme Ruffian

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There is no 'view' to be had on this....the Glazers are killing our club! There's no debate, there's no defending them - they are a parasite that need to be removed. Anything but total hostility towards them contributes to the slow death of the club I love

I'm happy for people to disagree with my views on players, managers, tactics etc....but there are some arguments and some 'points of view' I could just never support or entertain and this is one of them
Completely agree.
 

Saffron

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Moaning about the Glazers and the Woodward in here will do absolutely nothing.
If you do care, buy some shares. Then you actually did something relevant.
It’s been widely acknowledged that fan protests put significant pressure on Liverpool’s previous owners to sell the club. And look at where they are now.

BBC said:
Liverpool fans will turn up the heat on Gillett and Hicks with an orchestrated protest at Monday night's game against Aston Villa.

Website Reclaim The Kop issued a statement claiming they were "not fit to be associated with our club" and banners criticising the Americans and calling on DIC to launch a bid were held aloft on The Kop during the FA Cup win against Luton.

Liverpool supporters are also concerned at how much of the £350m loan will be shifted on to the club's books - with crippling interest payments.

A spokesman for the Americans said on Thursday: "Any suggestion Hicks and Gillett are contemplating a sale of the club or any portion of it is categorically untrue."
But yeah, I suppose they should have bought shares in Gillett and Hicks instead to prolong their own suffering.
 
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Marrakesh

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There is no 'view' to be had on this....the Glazers are killing our club! There's no debate, there's no defending them - they are a parasite that need to be removed. Anything but total hostility towards them contributes to the slow death of the club I love

I'm happy for people to disagree with my views on players, managers, tactics etc....but there are some arguments and some 'points of view' I could just never support or entertain and this is one of them
+1. Parasites.
 

Hughes35

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I find it weird how it seems so difficult to tell which United rumours are true and which are false. Other clubs don't seem to have this issue do they?

We have been linked with literally every player that might be available, Madrid get linked with Hazard and bang Hazard is signed. Is it because I focus more on Utd rumours or is there more rubbish printed about us?
 

Johan07

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It’s been widely acknowledged that fan protests put significant pressure on Liverpool’s previous owners to sell the club. And look at where they are now.



But yeah, I suppose they should have bought shares in Gillett and Hicks instead to prolong their own suffering.
No, you should not have since you dont seem to know what a share is and how shareholding works.
"Shares in Gillett and Hicks". Jesus christ, the Caf sometimes.
Liverpool is not and have never been listed on a stock exchange as far as I know.
Can you plz think a ltb before posting again in this thread.
 

Kapardin

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I find it weird how it seems so difficult to tell which United rumours are true and which are false. Other clubs don't seem to have this issue do they?

We have been linked with literally every player that might be available, Madrid get linked with Hazard and bang Hazard is signed. Is it because I focus more on Utd rumours or is there more rubbish printed about us?
It's a bit of both. Players' agents see United as perfect suckers who offer big wages and thus use our name to speed up transfers to other clubs. Journos drag our name into things in the hope that we will spend big, when the reality is that Woodward has been cutting down on the spending since 2015 bar exceptions like Pogba who possess marketing potential.

De Ligt is a perfect example. I was never into that from the start, he has zero reasons to join us. Every Raiola client will now start using our name as the fat feck charges obscene money for both his client and himself.
 

Saffron

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No, you should not have since you dont seem to know what a share is and how shareholding works.
"Shares in Gillett and Hicks". Jesus christ, the Caf sometimes.
Liverpool is not and have never been listed on a stock exchange as far as I know.
Can you plz think a ltb before posting again in this thread.
It was a humoruous turn of phrase not meant to be taken literally.

You’re still dodging the main point. Liverpool had crap owners and actually did something about it and forced them out. They didn’t give them more money in order to keep them from being bought out like you are proposing.
 

Johan07

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It was a humoruous turn of phrase not meant to be taken literally.

You’re still dodging the main point. Liverpool had crap owners and actually did something about it and forced them out. They didn’t give them more money like you are proposing.
I would have taken that with a shrug and then you state something even more bonkers.
If you think buying a share on an open market is giving the Glazers money you really are clueless.
The Glazers already got their money for those shares when they put United back on the market. They get zip if you buy shares in United.
You are paying another shareholder in competition with investment funds that I promise you will make the Glazers look like the Messiahs if they manage to build up enough of a shareholding in the club.
The best thing that any United supporter can do is to purchase the shares that the Glazers put on the market. Longterm there could even be such a thing as a United shareholders association. It would be taking back some theoretical power. That would actually mean something.
What you are going on about is not.
 

Josep Dowling

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So now one is an astroturfer for admitting that I own shares in United (its not that many btw, more of a symbolic thing).
What the feck is wrong with that? If more of the moaners here put their money where there mouths are maybe it might even lead to some kind of supporter influence in the future. If you disagree with the Glazers, buy shares in United and you actually have some theoretical influence. And you will have removed some from the Glazers.
And you will be privy to information that is given to shareholders before that info is reprocessed in ABU-media.
I would recommend everyone in here to buy some shares in United before they are scooped up by investment companies
(which is already happening).
If the Glazers put more shares on the market and investment companies buys them up instead of fans we will come closer to another leveraged takeover. And you will have been part of letting it happen.
Moaning about the Glazers and the Woodward in here will do absolutely nothing. Fans have no influence over who the owners appoint as CEO. But if you want to moan about something pontless thats your privilege I guess. Moaning about them with false or incorrect information, I will at least try to set straight.
Thats not defending the Glazers or Woodward; its defending the club, which if anything does not need these false narratives that turn in to facts on the Caf as long as they are negative towards the Glazers and Woodward.
If you do care, buy some shares. Then you actually did something relevant.
It concerns me that someone who has bought shares in Manchester United does not realise how the share structure of the club has been set up. There is only one form of shares on the stock exchange - share A, share B are held by the Glazers and they have 10 times more voting rights than the ones on the stock market. Even if one person bought all those shares they cannot remove the Glazers.
 

Lee565

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It was a humoruous turn of phrase not meant to be taken literally.

You’re still dodging the main point. Liverpool had crap owners and actually did something about it and forced them out. They didn’t give them more money in order to keep them from being bought out like you are proposing.
This, United fans trash Liverpool fans but at least they put up a fight for their club where as a majority of our fans seem to be as what Roy Keane once infamously described them as.
 

Johan07

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It concerns me that someone who has bought shares in Manchester United does not realise how the share structure of the club has been set up. There is only one form of shares on the stock exchange. Even if one person bought all those shares they cannot remove the Glazers.
Of course not. Did I even suggest something similar? And my symbolic purchase of shares in United is not to stage a coup against the Glazers. Its to in theory protect the club from another leveraged takeover. Today Baron Capital owns 25 percent of the United stock listed on NYSE. Thats 5,8 percent of the club. Google them if you want to. If you think thats a good idea that they increase their holdings more you are not thinking clearly. Its got leveraged takeover written all over it.
EDIT
I correct myself. Today Baron Capital owns almost 40 percent of the stock listed on NYSE. Thats 10 percent of the club. If anything that is the threat against the club we should be discussing.
 
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Johan07

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This, United fans trash Liverpool fans but at least they put up a fight for their club where as a majority of our fans seem to be as what Roy Keane once infamously described them as.
But the two situations are completely incomparable. Gillett and Hicks put Liverpool on the brink of insolvency and bankruptcy. Their takeover threatened the very existance of the club. Its not even close to the Glazers, not at the time of the leveraged buyout, and absolutely not now with United being in excellent financial health.
 

yamo123x

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Sorry to dampen your spirits but with all the inactivity it looks like we are going to see more of an Ashley Young punt up field going straight out for a goal kick whilst the the static Lukaku applauds the invention and application. Meanwhile Jones is down and the physio signals to the bench.

In all seriousness i hope we get De Ligt or Maguire.

Bruno Fernandes too.
 

Saffron

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Google them if you want to.
Google FUD and concern trolling.

You want us to actively fight to keep a bad owner because hypothetically there could be a worse one. For all we know you may only think so because it would impact your shares negatively.

Well I’m not content with such low ambitions for United. Not challenging for the next 20 years until the Glazers have finally sucked us dry and decide to sell anyway. When they get to a point where we’re comfortably midtable and they want one last payday.

Don’t think for a second they actually care about United.
 

Johan07

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Google FUD and concern trolling.

You want us to actively fight to keep a bad owner because hypothetically there could be a worse one. For all we know you may only think so because it would impact your shares negatively.

Well I’m not content with such low ambitions for United. Not challenging for the next 20 years until the Glazers have finally sucked us dry and decide to sell anyway. When they get to a point where we’re comfortably midtable and they want one last payday.

Don’t think for a second they actually care about United.
How are they sucking us dry?
By taking out 20-25m per years in dividends the last three financial years. Thats five percent of turnover and around 60 percent of the profit over those years. Completely reasonable and equivalent to anyother multinational company.
By investing almost 500m in transfers the last 5 years? 50m short of City and double any other clubs investment.
By increasing our wage bill to 300m - highest in the PL -and for the first time ever putting us over 50 percent wage/turnover ratio.
Yeah, things could be worse. Way worse.
I will take those numbers any day.
I can understand arguments about the footballing side being better run or at least structured differently. But this "sucking dry"-crap is just that: crap and so 2006 and green and gold. We are being run perfectly good financially on the footballing side and thats what matters to me. Can we use the money better. Maybe. Hopefully. Can we ask for more financially. Not very likely.
 

Lynty

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I have to disagree, I'd hate for us to sign another 30m project CB like Bailly and Lindelof. If we're going to make effective changes I don't mind them being gradual. A 80M on a De Ligt makes more sense to me.
I don't think that's what Rooney was saying. Its more along the lines of 'investing in potential' and thinking ahead 4, 5, 6 years instead of buying top players who will need replacing in 2, and so the cycle continues.

The figures quoted were just theoretical, and sounds as if he's out of touch with the current market price haha
 

Buster15

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There is no 'view' to be had on this....the Glazers are killing our club! There's no debate, there's no defending them - they are a parasite that need to be removed. Anything but total hostility towards them contributes to the slow death of the club I love

I'm happy for people to disagree with my views on players, managers, tactics etc....but there are some arguments and some 'points of view' I could just never support or entertain and this is one of them
I have read this a couple of times and it makes more sense each time I read it.
Some would call them investors and some just parasites.
My opinion is the latter in that they are just using (as you say) the club I love as well for one purpose. Using it simply as a cash cow to finance and refinance their loans against an appreciating asset.

Any intelligent owner/directors should define their strategy and then communicate that strategy to all of the stakeholders in order to get maximum commitment.
This strategy becomes their Business Plan.
They should then define how that BP is going to be Deployed or Delivered.
This should then be flowed down to everyone associated with the club.

However, the problem is that, unless I have completely missed it, we have no idea what our owners ambitions are for Manchester United. They are probably satisfied that while the profits remain healthy, they can delegate the strategy to the CEO and just expect more of the same.
That leaves a complete void between owners and stakeholders, one of which are we the loyal fans.
In my view, the supporters of Manchester United deserve to know what the plans are for next season. But we don't because they don't seem to know themselves.
 

Johan07

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I have read this a couple of times and it makes more sense each time I read it.
Some would call them investors and some just parasites.
My opinion is the latter in that they are just using (as you say) the club I love as well for one purpose. Using it simply as a cash cow to finance and refinance their loans against an appreciating asset.

Any intelligent owner/directors should define their strategy and then communicate that strategy to all of the stakeholders in order to get maximum commitment.
This strategy becomes their Business Plan.
They should then define how that BP is going to be Deployed or Delivered.
This should then be flowed down to everyone associated with the club.

However, the problem is that, unless I have completely missed it, we have no idea what our owners ambitions are for Manchester United. They are probably satisfied that while the profits remain healthy, they can delegate the strategy to the CEO and just expect more of the same.
That leaves a complete void between owners and stakeholders, one of which are we the loyal fans.
In my view, the supporters of Manchester United deserve to know what the plans are for next season. But we don't because they don't seem to know themselves.
Whats a stakeholder and what do you mean by that anyways? I tried to substitute it for shareholders and it made no sense whatsoever.
 

Harry190

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Takes a while to move such sums around. United, sometimes to its detriment has almost always been very law-abiding and careful with regards to such matters.
 

Buster15

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Whats a stakeholder and what do you mean by that anyways? I tried to substitute it for shareholders and it made no sense whatsoever.
Sorry. A stakeholder is simply someone who has a stake in a business or a vested interest. Employer, employees, suppliers etc.
This football club should be run in order to deliver footballing success and a recipient of that success is the supporter.
 

Eli Zee

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I have to disagree, I'd hate for us to sign another 30m project CB like Bailly and Lindelof. If we're going to make effective changes I don't mind them being gradual. A 80M on a De Ligt makes more sense to me.
i think the problem with that is, you buy less players per window.

So if we bring in two superstars instead of 5-6 players who are good with potential and then we lose pogba, de gea.. then we are back to having just the 2 superstars we bought in the window and an unstable team. if we bring in a core of players who will add stability to the team, and slowly improve them over time, we will probably be better off in the long run (and not taken advantage of for high wages).
 

Fosu-Mens

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However, the problem is that, unless I have completely missed it, we have no idea what our owners ambitions are for Manchester United.
Our owners are not very vocal about their intent with the ownership of our club. Must be a reason for that.
From the investor relations site:
https://ir.manutd.com/company-information/business-strategy.aspx
https://ir.manutd.com/company-information/business-model.aspx

Monetize the worldwide reach of our brand.

As far as I know, the club/owners have not shared their football intentions/goals. OGS has stated his personal goal for the club, but do not think he speaks for the club on this.
 

Buster15

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Our owners are not very vocal about their intent with the ownership of our club. Must be a reason for that.
From the investor relations site:
https://ir.manutd.com/company-information/business-strategy.aspx
https://ir.manutd.com/company-information/business-model.aspx

Monetize the worldwide reach of our brand.

As far as I know, the club/owners have not shared their football intentions/goals. OGS has stated his personal goal for the club, but do not think he speaks for the club on this.
Thank you. As I expected.
The most successful businesses realise that communication is one of the most important things that they can do.
Just about sums us up.
 

Fosu-Mens

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Fred | 2019/20 Performances
Thank you. As I expected.
The most successful businesses realise that communication is one of the most important things that they can do.
Just about sums us up.
I think if the owners and the clubs intention were to perform on the pitch, compete for EPL/CL then this would have been communicated.
If your intentions are not aligned with the fans hopes/goals then it is safer/better to say nothing at all.

A vision--> long term goals --> long term strategy to achieve those goals --> short term goals --> short term strategy... is a helpful and often used planning/improvement/change management tool for normal businesses, the same applies to a football club. And the same techniques/processes applies for both industries, with some adjustment.
 

GBBQ

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Ireland
I think if the owners and the clubs intention were to perform on the pitch, compete for EPL/CL then this would have been communicated.
If your intentions are not aligned with the fans hopes/goals then it is safer/better to say nothing at all.

A vision--> long term goals --> long term strategy to achieve those goals --> short term goals --> short term strategy... is a helpful and often used planning/improvement/change management tool for normal businesses, the same applies to a football club. And the same techniques/processes applies for both industries, with some adjustment.
Or it could be the fact that the short term football goals of the club are irrelevant to the investors. United being an attractive brand is as much built into out history and global reach. Liverpool proved you can go many years without winning a league and still remain a globally supported club and so remain an attractive investment opportunity.