Richard Arnold cleaning house | Making 'significant changes' to Social Media strategy etc.

[Cloud7]

Finally they are doing something about our social media. Whoever was running that twitter page has to be the most tone deaf person in existence. It felt like they deliberately tried to find ways to be as annoying and cringe as possible.

And hopefully this includes putting a ban on players saying “We need to do better” after games. Saying nothing is much better.

 

[KiD MoYeS]

The social media channels of the club could not be more tone deaf. Although I'd imagine the social media manager has KPIs around re-tweets, likes etc.

 

[TsuWave]

Don’t think there’s much wrong with our social media strategy.

Seems to be a case of old men yelling at clouds - in terms of complaints

 

[Tom Van Persie]

Have to say I like what I'm seeing from Richard Arnold so far. He's watched his mate feck it up for the last nine years and thought to himself "I'm going to do the total opposite"

 

[Tavern in the town]

Agree our social media accounts are cringe at times but is anyone really that bothered? Pretty much every other club is the same, the only reason we care more is because we’re shite. It’s not really a big deal.

 

[JPRouve]

The most encouraging this is he seems to be open to delegating footballing operations to footballing people. Woodward behaved as if he was a United fan who got to be in charge as a treat, making all the decisions himself as if he had a clue.

It's important to mention that Woodward did delegate when it comes to the youth and women team, he delegated to Butt and Murtough while he delegated to the manager when it came to the first team. Now you noticed what is wrong with this, the youth and women teams had managers on top of having Butt or Murtough while the first team only had the manager.

 

[Rightnr]

But how will life go on without the 'winning team' photos?

Not that I follow United on any social media but still annoying for those who do.

 

[Telsim]

Yeah, yeah, we've been down that road before. Get absolutely destroyed and embarrassed - start "restructuring" - actually do nothing - nothing changes. Repeat next season.

The social media of this club has been atrocious. It feels like it exists in an entirely separate reality and as a separate entity than the rest of the club.

 

[dwd]

RE the social media strategy, I feel for them a bit. What do people expect, posts about how shit we are and bad records? We already have that with the manager It's bloody hard to turn things round when a brand is failing online, even more so when the failures are on a football pitch.

 

[DomesticTadpole]

Yeah, yeah, we've been down that road before. Get absolutely destroyed and embarrassed - start "restructuring" - actually do nothing - nothing changes. Repeat next season.

The social media of this club has been atrocious. It feels like it exists in an entirely separate reality and as a separate entity than the rest of the club.

Think their efforts on Saturday were probably the last straw. Maybe Ronaldo was not too chuffed they couldn't spell his name, the auctioning shirts off after an abject failure.

 

[Solius]

Agree our social media accounts are cringe at times but is anyone really that bothered? Pretty much every other club is the same, the only reason we care more is because we’re shite. It’s not really a big deal.

It's more about the optics of it. That kind of stuff gets picked up by other media and it spreads, this continuing the cycle and perpetuating the bad mood around the club. It's easier to just not give them ammo.

 

[AFC NimbleThumb]

Jessie Lingard appointed new head of Social Media.

An appointment I can get behind!

 

[Eckers99]

Thank feck. Please no more posts about putting in the hard work in training days after getting spanked at the weekend.

 

[kps88]

So no more appearance updates right after getting spanked into oblivion by midtable teams?

Tweet

— Twitter API (@user) date

Most important is they sort out why I've not been able to open any link the official account tweets out for the last couple of years. All I get after clicking through is a dead page called "app.adjust.com".

 

[dove]

Wonder who will be the next guy cleaning house after Arnold.

 

[tenpoless]

While we're at it, can we also put it in players contract or at least as a gentleman agreement that if they don't like something about the club they (or their agent) need to talk to Murtough or any other person with power first before complaining about it on social media? let's avoid another Lingard or Pogba situation. Those paint the club as a bigger joke than it already is. But the worst part is other players might look at them and think "okay I'm not going to play there" even know they only know half the truth.

 

[V.O.]

Not being shit at football would probably end up being a pretty decent social media strategy.

 

[Samid]

Most important is they sort out why I've not been able to open any link the official account tweets out for the last couple of years. All I get after clicking through is a dead page called "app.adjust.com".

It's a link that is supposed to open in the Man Utd app. Pretty lame marketing strategy where they want to force you into using an app.

You can however make it work if you click on that link and give it permission on the bottom of that page.

 

[girish]

The knobs who had the idea for Dab academy definitely shoukd be fired.

 

[Djemba-Djemba]

I'm sure if you go back over the last 9 years you could find hundreds of these articles about how Utd are doing a restructure or an audit or a review. Usually following an embarrassing defeat or terrible season.

I'll believe there is change when I see it.

 

[kps88]

It's a link that is supposed to open in the Man Utd app. Pretty lame marketing strategy where they want to force you into using an app.

You can however make it work if you click on that link and give it permission on the bottom of that page.

I figured. Doesn't work on Chrome on PC though. I don't see any option to give permission. Doesn't work on my Iphone either and I have the stupid app.

 

[Bojan Djordjic]

Have to say I like what I'm seeing from Richard Arnold so far. He's watched his mate feck it up for the last nine years and thought to himself "I'm going to do the total opposite"

My concern is that I've seen absolutely no area of the club (recruitment, coaching, social media) where I've thought whoever is running that is doing a very capable job yet most of our major appointments over the last few years have been internal including Arnold, Murtough and Fletcher.

I actually thought Nicky Butt was doing a half decent job (perhaps ignorance on my behalf) but he was ran out of the club.

I wonder who is getting too big for their boots. Hope it's not getting at Murtough for causing Woodward and Arnold's pal Matt Judge to leave his job. That was one of the few competent decisions made recently.

 

[IrishRedDevil]

Richard Arnold not happy with the team announcements being listed by shirt numbers. It was the last straw.

 

[Keefy18]

I just hope the fans have SOME element of patience. There does seem to be quite a lot going on behind the scene's just to bring us upto being a capable club. The bad apples seem in quite a few departments seem to be on their way out of the club. Getting in the right people in all these departments, first team included will take time to reap the benefits.

Well this is kinda the problem isn't it?

We've binned a load of people at the club (probably rightly so), but then hire Murtagh who is vastly inexperienced at this level still and having his hand held by Ralf through it and Fletcher... next to zero experience.

Considering the absolute mess we are in, it still doesn't fill me with confidence.

 

[Elcabron]

We’re just such a fecking mess from top to bottom from the board to the coaching to the scouting to the players and it’s crazy to think that 9 years ago we were league champions and had a genuine claim at being the biggest club in the world, how Sir Alex achieved that last season blows my mind and as much as I always detested Jose him saying about the shambles behind the scenes a few years ago shows how long it’s been going this way.

What I’d like to see is us go out and recruit the best people in their field of expertise so the best scouts, the best medical department and the best recruitment team rather than constant restructuring and shoehorning people into roles they’re not experienced in or never done, it’s heartbreaking to see us as such a laughing stock.

Agree. Fletcher concerns me the most. Him standing on the sideline acting like the manager until recently was just bizzare. It's entirely fair to ask what are his experience and qualifications in recruiting. Chances are Fletcher left school without finishing it to sign for united and has no third level qualifications. I just don't see how he can take up a HR role. For what it's worth I like the guy but we do need to have capable people in each role.

 

[JPRouve]

Well this is kinda the problem isn't it?

We've binned a load of people at the club (probably rightly so), but then hire Murtagh who is vastly inexperienced at this level still and having his hand held by Ralf through it and Fletcher... next to zero experience.

Considering the absolute mess we are in, it still doesn't fill me with confidence.

Murtough is one of the most experienced people around.

 

[Adam-Utd]

It seems Arnold is trying to reverse us back to being a football club rather than a business first. That is pleasing news.

 

[tomaldinho1]

Basically we’re modernising after Woodward essentially blocked us doing so for a decade. Praise Arnold, Ragnick, Murtough whoever, as long as it actually gets done, it’ll be best thing to happen since SAF.

 

[horsechoker]

Richard Arnold not happy with the team announcements being listed by shirt numbers. It was the last straw.

Ronalod tipped him over the edge

 

[Niall]

How similar are the graphics for each game? It could be that they are automated where the starting line up numbers are input and it generates the graphic.

Saying that you could probably automate it by position.

If the Caf can, they most definitely can too

 

[Revaulx]

" #mufc are planning a 'big restructure', having seemingly finalised their restructuring last year "

... so we're restructuring our restructuring?

That wasn't a restructuring; it was just creating a couple of new posts and filling them with existing employees.

The difference this time is that people are being got rid of, with (presumably) others coming in from outside to replace them. So at least there's the possibility of real change, not just another rearrangement of the deckchairs.

 

[Loon]

Ronalod tipped him over the edge

I have seen this everywhere and wondered about the genesis of it. The social media team messed up the spelling of his name?

 

[Ali Dia]

I think Woodward really wanted to be liked as mad as that sounds to your average fan. His crew were learning on the job and seemingly without any accountability from America. The owners didn’t seem to want to crack the whip at all. Why would they when the mistakes weren’t costing them anything apart from pride and who cares about pride when you’re just a landlord. Nothing wrong with Ed hiring people he trusted but my god what a waste it’s all turned out to be. We are Utd, for the money we spend we should have the best and most cutting edge organisation. I think this is all a step in the right direction. Let’s hope it’s not too little too late.

 

[BarstoolProphet]

I have seen this everywhere and wondered about the genesis of it. The social media team messed up the spelling of his name?

Yeah, the line-up announcement against Brighton.

 

[Frank Grimes]

Whoever was running our social media is a clown

Agree, I had to unfollow our twitter account. Sometimes I felt like I was being trolled by my own club. Really tone deaf and dense.

 

[Frank Grimes]

Don’t think there’s much wrong with our social media strategy.

Seems to be a case of old men yelling at clouds - in terms of complaints

You're wrong. Our Twitter is a disgrace.

 

[Loon]

I think Woodward really wanted to be liked as mad as that sounds to your average fan. His crew were learning on the job and seemingly without any accountability from America. The owners didn’t seem to want to crack the whip at all. Why would they when the mistakes weren’t costing them anything apart from pride and who cares about pride when you’re just a landlord. Nothing wrong with Ed hiring people he trusted but my god what a waste it’s all turned out to be. We are Utd, for the money we spend we should have the best and most cutting edge organisation. I think this is all a step in the right direction. Let’s hope it’s not too little too late.

I agree and have no doubt Woodward acted with the best of intentions, but he was a starfecker and a marketing man. All he saw were blockbuster statements of intent and thought if that's good enough for Real Madrid, it's good enough for United.

 

[Counterfactual]

That wasn't a restructuring; it was just creating a couple of new posts and filling them with existing employees.

The difference this time is that people are being got rid of, with (presumably) others coming in from outside to replace them. So at least there's the possibility of real change, not just another rearrangement of the deckchairs.

It does seem like someone's finally getting the message that hitting icebergs isn't a great idea.

 

[Red Shorts]

I'll believe it when I see it. All hot air right now coming out of the club

 

[Sky1981]

Good. Our social media is completely tone deaf.

To be fair everyone would find it hard to press writing good content this season. We're beyond abysmal