I'm not sure if it was the goal, but it's a matter of days after one of the biggest and best Mania's of all time. Yet all the discourse is about... AEW. Just look at this thread. It's the same everywhere.
Do I think it was a good idea and they...
How are they trying to profit from WWE?
Punk publicly trashed AEW to a large audience. They have addressed it without addressing Punk directly and moved on.