Soccernomics addresses this, throughout time it's always the case that biases' only really move on until a team can gain an advantage for it. As soon as teams realise British Asian players are an untapped pot of talent and there are a few success...
The rumour was he was going through some sort of medical as well and straight after Liverpool reportedly aren't signing him, so it's probably a fair assumption.
I agree its cynical and business oriented, but I don't think they've done a particular good job at building a squad. They do move people on quickly though - albeit loan or sale.
Gaich looks to be settling into European football well. Big bastard of a striker too. Scored the winner against Juve by intercepting a wayward pass in defence and holding off the defender (albeit Danilo) to finish it well.