Or it's a sign that you've horribly mismanaged one of the biggest properties in all of entertainment and somehow lost money with a Star Wars film. So you need to maybe give the people that will go and see the film 3 or 4 times, buy the books, buy the toys and keep the damn thing alive what they want because you seem to be losing everyone else anyway?
Although it's too late for that now anyway, they killed off Han, gimped Luke and Carrie Fisher is dead so they can't even put them together one last time. The first time in decades you have them all in one Star Wars film and you don't put them on screen together then kill one of them off, what's the goal there? If they had created decent characters to replace them the blow wouldn't be so bad for them, but they didn't even manage that.