Brwned
Have you ever been in love before?
- Joined
- Apr 18, 2008
- Messages
- 50,829
Why does it exist?
Almost nobody signs up to Prime because of Prime Video, for many it's a nice bonus and for others it's largely irrelevant, but there's very little to suggest that it makes people more likely to stick and even less to suggest it convinces people to pay for the entire subscription. They spend billions on it, and it's hard to see how the numbers justify it.
They don't publish the viewing figures, but some reports have suggested that between 25-30% of Prime users watch it at all, and yet somehow it picks up the reputation as a "behemoth in the world of media and entertainment", with subscriber numbers "worlds away from distant number three player Hulu (about 30 million)".
Eventually many of these articles go on to suggest something ominous, like how it helps "to further extend its 360-degree online/offline integration into, and relentless domination of, our daily lives".
Sure, it seems reasonable to say Amazon intend to do that, and influencing culture inevitably features in any world domination plan. But it's so low key, so bad, that it doesn't remotely influence culture. And if they're already investing billions in it with such little success, what's the chances that'll change?
Anyone else think it's just a bit shit, surrounded by a load of bluster?
Almost nobody signs up to Prime because of Prime Video, for many it's a nice bonus and for others it's largely irrelevant, but there's very little to suggest that it makes people more likely to stick and even less to suggest it convinces people to pay for the entire subscription. They spend billions on it, and it's hard to see how the numbers justify it.
They don't publish the viewing figures, but some reports have suggested that between 25-30% of Prime users watch it at all, and yet somehow it picks up the reputation as a "behemoth in the world of media and entertainment", with subscriber numbers "worlds away from distant number three player Hulu (about 30 million)".
Eventually many of these articles go on to suggest something ominous, like how it helps "to further extend its 360-degree online/offline integration into, and relentless domination of, our daily lives".
Sure, it seems reasonable to say Amazon intend to do that, and influencing culture inevitably features in any world domination plan. But it's so low key, so bad, that it doesn't remotely influence culture. And if they're already investing billions in it with such little success, what's the chances that'll change?
Anyone else think it's just a bit shit, surrounded by a load of bluster?