It's been interesting listening to the evolution of talk radio. I was a huge consumer of it back in the late 90's, early 2000's as I had long commutes to/from college and work. Hannity/Beck/Larry Elder (LA host) and a few others were the prime time guys. If I go back in my memory I don't think they were anywhere near this radical. Especially Beck. His "(d)evolution" over the years has been extraordinary. I think they saw a niche and went for it and then saw that moving further and further right increased their listener base in a way that staying slight right never would have.
You just need to look at Beck's first TV show on HLN vs where he is now. Or better yet, remember that Hannity's TV show started out as Hannity and Colmes. Over the years you saw Hannity go more and more batshit, to the point where Colmes quit. It did not start that way.
PS. Coast to Coast with Art Bell was the best radio show of all time.
Agree across the board. As
@Grinner mentioned with Savage above, all of these current firebrands started ‘somewhat’ normally. I remember listening to Savage, Beck, even Liddy, back in college & immediately afterword due to long distances driving for school or work. They obviously were to the right politically, but they were actually palatable & could be listened to for long stretches without being batshit or dangerous. Hell, I even called into Liddy a couple
of times you right after the OKC bombing to argue with him about his obvious anti-Muslim mindset & his / his callers jumping to immediate initial conclusions that the bombing had to have been done by a non-white. The platforms actually had some semblance of an ability to handle responses from the other side & engage in debate. But that no longer occurs.
Hate radio often fills the multi-hour voids between the prime time viewings of Fox, it is more of a cause of radicalization in my mind than Fox et al. It offers the continual, repetitive inundation of batshittery in order for it to truly work & be effective. And it succeeded. It allows for anyone on the right to suckle at the teat of right wing hate, no matter the socio-economic standing of that person. No one needs (nor needed) cable or the internet, just having an AM radio allows them to tap straight into the vein & feel the rush of radicalization. Fox et al just allow for cultivation & a culturing of the hateful mental deficients, it certainly isn’t the root cause or the gateway for the vast majority of them.
And, C2C during the Art Bell era was as good as AM radio has been in my life. He would do everything & any topic & he even would answer the incoming calls himself. A few years ago, the current C2C under Noory has become horrible especially with the obvious bent of all the forced religious horseshit that became vogue. It became another version of the hate radio it did so well to avoid becoming for decades.