Improving visual fidelity I don't mind at all.
I used to play the likes of Skyrim and look for mod packs for better texture, lighting etc. This is just an out of the box way to get better visuals.
I saw an example where Harrison Ford went through DLSS 5 on Reddit
I can understand peoples grievances here but I'm pretty sure it's still experimental and NVIDIA will look at feedback, and it's also optional so it can always be turned off.
I think why not free up developers to make the gameplay as good as possible and things like DLSS5 just be something they can plug in and just work.
In some cases I can see why people are annoyed, also people are annoyed at the price of GPUs (I want an upgrade but I cant afford it) so I think there's a big reason for people who game to hate AI too.