Looking back on it, considering the importance of the role, this is the INEOS appointment I find hardest to understand. Wilcox is up there, but he was hired because of his connection with Berrada. And Berrada is, for an outsider, impossible to assess. Like it or not, considering the success of City over the past fifteen years, it makes sense to hire key figures from that organisation.
I would have appreciated a similar logic applied to recruitment. A few Premier League clubs have been genuinely outstanding at it over the last decade. Brighton and Brentford are the obvious ones, but Palace deserve a mention too. Our aim should have been to bring in someone who has had success building that kind of department in the Premier League. Not just someone who worked inside one elsewhere.
Which brings me to Vivell. I understand wanting someone with his type of background at the club, but as director of recruitment? His CV is built almost entirely within the Red Bull ecosystem, where player identification is driven by a centralised data model and a proven pipeline. He was a good cog in that machine. He never designed it. He was fired from Leipzig for talking to Chelsea behind their back. He lasted seven months at Chelsea before being made redundant. He was then out of work for a year before we picked him up on a short-term deal, later made permanent on a reduced salary. That is not the profile of someone you headhunt for the most important position at one of the biggest clubs in the world.
We did hire Kyle Macaulay, with his background from Brighton, which is probably the most successful recruitment operation in the Premier League. That made sense. But he came in essentially as a scout. The ambition should have been higher. Dykes built Brentford’s entire seven-stage recruitment model from scratch and has an ROI that is genuinely best-in-class. Mbeumo for €5m. Toney for £5m. Watkins for £1.8m. Freedman built Palace’s scouting infrastructure over seven and a half years and delivered Eze, Guéhi, Wharton, and Olise, all on a fraction of our budget. These are people who have created systems. Vivell has operated within them.
Perhaps Dykes and Freedman would want more comprehensive roles? But you would think the director of recruitment position at Manchester United sells itself. The transfer budget dwarfs anything Brighton, Brentford, or Palace can offer. The scouting network, even after the cuts, is one of the largest in the world. The brand alone opens doors that smaller clubs spend years trying to knock on. Players pick up the phone when United call. Agents want to do business with you. You have the resources to build something at a scale that simply isnt available anywhere else in England outside of City. If you are serious about recruitment as a craft, this is the job. And it should be possible to earn more at Man United as director of recruitment than as a technical director at Palace or Brentford.
Given the money we spend on transfers and wages, this is the most important position at the club. It deserved a bigger swing.