Club ownership | Senior management team talk

Steve 007 said:
He was recruited to city in 2011 and took over as CEO in 2016. The same year Pep come in and they’ve been at the top ever since. The question we should ask is, if Pep came to us in 2016 would he have been so successful? and the answer is that there was no structure or expertise behind him so therefore the answer is no.
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Berrada wasn't CEO anywhere before Utd
 
Is there a way we get Woodward back in a purely commercial/bring the money in role?

I am of course partly joking but that guy seemed to bring in ridiculous levels of sponsorship money (if I understood his role correctly), he was just shit at spending the money. Like whatever happened to the noodles sponsorships and all that crap? We need stuff like that which brings in extra money
 
LARulz said:
Is there a way we get Woodward back in a purely commercial/bring the money in role?

I am of course partly joking but that guy seemed to bring in ridiculous levels of sponsorship money (if I understood his role correctly), he was just shit at spending the money. Like whatever happened to the noodles sponsorships and all that crap? We need stuff like that which brings in extra money
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That was because the club wasnt a laughing stock then, and he was selling Fergusons United. What we are now is a big part due to him
 
clarkydaz said:
That was because the club wasnt a laughing stock then, and he was selling Fergusons United. What we are now is a big part due to him
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Yes and no. I agree he would get less money from sponsorship deals now as United just is much worse. But just looking at the number of deals and how many are ending wiithout being immediately replaced now I feel like he could still do a better job than the current leadership.
 
VP89 said:
How else is anyone supposed to react with when someone just claims a role was made up without any basis whatsoever?
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I wasn’t saying it was make-believe. He has only ever held any footballing responsibilities at a club which doesn’t operate according to any budget or rules.

So fake as in plastic. As in not real. Or relevant. It shouldn’t even need to be explained, FFS.
 
Big Ron’s Coat said:
I wasn’t saying it was make-believe. He has only ever held any footballing responsibilities at a club which doesn’t operate according to any budget or rules.

So fake as in plastic. As in not real. Or relevant. It shouldn’t even need to be explained, FFS.
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You said he had a fake job, which he didn't.
There is still the process of identifying talent and making sure everything in sync with the vision of how the club wants to play. Suggesting it's all void because of the charges is just lame. His role wasn't "fake".
 
VP89 said:
You said he had a fake job, which he didn't.
There is still the process of identifying talent and making sure everything in sync with the vision of how the club wants to play. Suggesting it's all void because of the charges is just lame. His role wasn't "fake".
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Have you never heard of Txiki Begiristain ?
vanderpants said:
Omar is rarely at Carrington, only seems to come out when Radcliffe is due
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Interesting.
 
stefan92 said:
Yes and no. I agree he would get less money from sponsorship deals now as United just is much worse. But just looking at the number of deals and how many are ending wiithout being immediately replaced now I feel like he could still do a better job than the current leadership.
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I'm guessing the downside of those deals is also that the commitment to make commercial appearances in Asia, which is what Louis Van Gaal was moaning about when he felt the preseason was a giant advertising tour and not focussed enough on football.
 
Big Ron’s Coat said:
Have you never heard of Txiki Begiristain ?
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Yes, and if you bothered to look into how Berrada played into the role you'd have a remote understanding and know it's not a fake role.

The amazon documentary also gave some insight to Berradas influence but sure, go ahead and call his role fake because you clearly don't care about having reasonable basis.
 
LARulz said:
Is there a way we get Woodward back in a purely commercial/bring the money in role?

I am of course partly joking but that guy seemed to bring in ridiculous levels of sponsorship money (if I understood his role correctly), he was just shit at spending the money. Like whatever happened to the noodles sponsorships and all that crap? We need stuff like that which brings in extra money
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I believe it was Richard Arnold who was pulling all the sponsors in during Woodward's time. We have a good one in Marc Armstrong now, he just came over from PSG and was behind their massive commercial success over the years.

https://www.sportcal.com/features/in-the-boardroom-with-paris-saint-germain-2/?cf-view
 
VP89 said:
Yes, and if you bothered to look into how Berrada played into the role you'd have a remote understanding and know it's not a fake role.

The amazon documentary also gave some insight to Berradas influence but sure, go ahead and call his role fake because you clearly don't care about having reasonable basis.
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:lol:
 
Big Ron’s Coat said:
:lol:
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Great response. Aside from the documentary there's credible journalism that explained his role and remit, and all you have is "yeah but he's fake". Its quite astounding how youl just bury your head in the sand and refuse any reasonable discussion.
 
If Ineos were serious then they’d be pulling every financial lever possible to get the money for squad investment. An additional £100 million spent this summer is cancelled out by the £100 million you get for CL qualification.

How can you close a huge gap if you don’t invest more than those sitting above you?

The only chance we have of winning top honours is if 3-4 elite level players suddenly appear from the youth ranks over the next year or two.
 
VP89 said:
Great response. Aside from the documentary there's credible journalism that explained his role and remit, and all you have is "yeah but he's fake". Its quite astounding how youl just bury your head in the sand and refuse any reasonable discussion.
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I already made my point clearly but you are still replying as if City are a serious club so ta.
 
Tom Van Persie said:
I believe it was Richard Arnold who was pulling all the sponsors in during Woodward's time. We have a good one in Marc Armstrong now, he just came over from PSG and was behind their massive commercial success over the years.

https://www.sportcal.com/features/in-the-boardroom-with-paris-saint-germain-2/?cf-view
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This is my understanding too.

Also, a lot of the sponsorship growth at the time wasn't due to any genius, but rather the fact that money was flowing into football at an explosive rate.
 
Garethw said:
If Ineos were serious then they’d be pulling every financial lever possible to get the money for squad investment. An additional £100 million spent this summer is cancelled out by the £100 million you get for CL qualification.

How can you close a huge gap if you don’t invest more than those sitting above you?

The only chance we have of winning top honours is if 3-4 elite level players suddenly appear from the youth ranks over the next year or two.
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If you were in charge of releasing funds, would you honestly give a manager who has just finished 15th, £250M to spend on players?
Put it another way, imagine you own a company (choose whatever company you can think of) - you own it. And your General Manager asks for a huge sum of money to invest in the business, knowing that that he has just resided over the worst 9 months ever in the company's history. Would you spend the money he wants?
 
Devil_forever said:
Wait I thought Brentford didn’t have an academy and that was one of their differentiating points about the club or am I getting it mixed up with them not having a reserves/u-23 team?
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This guy(Stephen Torpey) reported to Jason Wilcox when they were at citi, so its my friend always gets the job thing
 
sunama said:
If you were in charge of releasing funds, would you honestly give a manager who has just finished 15th, £250M to spend on players?
Put it another way, imagine you own a company (choose whatever company you can think of) - you own it. And your General Manager asks for a huge sum of money to invest in the business, knowing that that he has just resided over the worst 9 months ever in the company's history. Would you spend the money he wants?
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I wouldn’t give Amorim a penny to spend. But I’d hope that the Director of Football that is looking at the long term goals of the squad build would be trusted with the funds.
 
If they manage to bring in Sesko, a midfielder and a goalkeeper and offload our bomb squad then I'd be mightily impressed.
 
I had hope that hiring someone like Vivell would lead to more shrewd signings like Heaven and Dorgu but so far no evidence that we've gotten any better at scouting players. We need to be identifying players like Baleba and Wharton before they become £70m players.
 
Blood Mage said:
I had hope that hiring someone like Vivell would lead to more shrewd signings like Heaven and Dorgu but so far no evidence that we've gotten any better at scouting players. We need to be identifying players like Baleba and Wharton before they become £70m players.
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Strange post. He's only been at the club 12 months so how would we know at this stage if the players he's signed wont go on to become £70m players. We've signed Leon, Kana-Biyik, Chido Obi, Lusale and Emsden-James aswell as well as those two you mention all signed for their potential. That in addition to the immediate need to address last years poor league finish with more sure things like Cunha and Mbuemo
 
https://www.manutd.com/en/news/detail/manchester-united-makes-key-appointments-summer-2025

Manchester United has made two senior appointments to key areas of the club’s leadership.

Mike Sansoni has joined as director of data, following 11 years with the Mercedes-AMG Petronas Formula One team, where he was most recently senior performance engineer and contributed to eight world championship-winning seasons.

Reporting to Omar Berrada, chief executive, Sansoni will be responsible for transforming the club’s capabilities in data and artificial intelligence, drawing on his experience in machine learning and advanced modelling in Formula One.

He has been tasked with establishing Manchester United as a data-led organisation, embedding predictive and AI-driven decision-making across football and the wider club.
To support these objectives, further recruitment is planned into a number of data, software and platform engineering roles in the coming months, as Sansoni builds out his team.

Meanwhile, Kirstin Furber has been appointed people director of Manchester United to take the lead in developing and evolving the club’s workforce and people culture. She will join this autumn, after five years as people director at the broadcaster Channel 4, and prior spells at organisations including BBC Worldwide and 20th Century Fox.
Furber also has experience in sport as a non-executive director of British Wheelchair Basketball and previously at the London Football Association.

Everyone at Manchester United is delighted to welcome Mike and Kirstin to the club.
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