It’s funny that Ed is starting to get some credit for his time at Manchester United. Even if it’s a joke (partially at least). I never would’ve imagined it. Seriously, I think Ed’s 'success' relative to INEOS geniuses was due to a simple fact that he actually did have a plan. That might not be a great plan and Ed is surely not a great football executive but he had a clear and basic plan – get a star manager, sign some star players (preferably with good marketing value), secure big sponsorship contracts, achieve Top4. That’s basically it. Sometimes it worked, sometimes it didn’t.
How could you describe the ‘INEOS’ plan? Genuine question. Because I don’t know.
We’ve heard a lot (including from SJR) that the club was not run well and that they (INEOS) will set it up for long-term success. But that’s not the plan, that’s the goal. So in almost two years of INEOS controlling football operations we had:
- Terrible mess at the DoF position.
- Commerical guy steering football decisions.
- Cost-cutting measures targeting low-paid staff creating bad PR and worse morale.
- Director of the Academy (one of the few bright spots) leaving
- Clumsy handling of the ETH situation which resulted in the write-off of the previous season.
- Disastrous hiring of the most anti-United manager you can ever imagine. Seriously, did they interview him? Look, man, we’re 0-1 down in a crucial game with 10 minutes to go, what are you going to do? I don’t know, probably substitute a center back.
- Some head scratching transfer decisions. How was it not obvious to anyone watching United that we had a championship-level goalkeeping duo last season? Why wait until the very last second to sign an unproven 23 year old?
- Inaction in removing Amorim which might result in another season write-off.
I really hope I’m wrong but at the moment all I see is a bunch of people way out of their depth, trying desperately to fix things they have no clue about. They only way out of this mess is to accidentally stumble into the right manager, someone who bails out everybody and papers over the cracks.