How much he can help grow the Juve brand has a direct relation to his performance on the pitch. If that drops his fans will have no reason to associate him with Juventus or continue to follow them after he leaves.
We are talking about 400 million over a period of four years. 400 million. That is a gigantic investment for a club like Juve. I don't know their exact numbers but I'd estimate this is around one third of their yearly revenue. How much do you expect their brand to grow through this deal? It has to be an enormous leap in order to justify such a price tag. Especially since they kind of monetized it directly through the FIAT deal which leaves less arguments for future investors.
Tweet
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Why no stadium presentation?Juventus
8 hrs ·
16.07.18
Cristiano Ronaldo sta arrivando.
#CR7JUVE
Official unveiling on the 16th then, press conference at 17:30 BST.
I know we don't have space to fit him in the squad, but the idea that he would have completely disrupted rashford who will probably amount to a good squad player, is laughable. I would have loved him to wear the legendary no 7 shirt again, considering it's value has been diminished by players like tony V, Di maria,memphis fecking depay and sanchez(who hasn't lived up to expectations). And he is better than all our attackers anyway. The what-if will always remain with ronnie and united.
Wise up, he only had it for 5 months.
He was being sarcastic, I think
How many units would have been sold anyway as it’s a new season?
Surely not 520k in such a short space of time. Well signs are there to see for now.
There might have been a small spike in sales but what most likely has happened is instead of fans buying Dybala and Higuain shirts they've been buying Ronaldo shirts. But like the poster above said it's a bit early to tell.
He requested no stadium presentation out of respect for Madrid's fans apparently.
He said in an interview he doesn't believe he will go to US, China or Qatar. He wants to retire playing in a top league and then focus on his brands after football. I think this is the last move for him. Another 150-200 goals later, the superhuman will call it quits.
Don't think that's true, didn't bother him doing one when he left us.
Considering he earns much more from his brands than his club salary every year, it makes perfect sense to do it that way.
No offense, but if you think that the revenue through sold Ronaldo jerseys you should consider taking a deeper dive into the economics of a football club. Someone already pointed out that a good proportion of these jerseys would've been sold anyway. However, even if the majority of the purchasers only bought the jersey due to Cristiano: juventus earns maybe 10-20€ per unit, maybe even less. If they are lucky, the profit covers Ronaldo's wages for the preseason. The party profiting the most is Nike. Of course Juventus improves their bargaining position towards their sponsors due to Ronaldo's signing and it is clear that they can demand more money from them now but it definitely is more complicated than "Ronaldo will compensate his transfer fee through jersey's sold". However, then again the brand value is decreased since they already invited FIAT to participate and Ronaldo markets himself autonomously, monetizing his brand himself.
"A strike called by a small union at Fiat Chrysler Automobiles to protest the purchase of Cristiano Ronaldo by Juventus Football Club became viral news on social media last week.Tweet
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How many teams have been better than Juventus the past years, after Real and Barca? Where would you have gone?
Haha all the guys monitoring him in lab coats. Seems a bit much.
Seems it was the only top league/club in Europe Madrid would have been comfortable selling him to, if reports are true. That price they paid specifically named Juventus. I think all other clubs would have needed to fork out more, and maybe Ronaldo wasn't really interested in moving back to the EPL, especially not to a struggling United.
I think it's a smart move. Juve is a great team, 99% guaranteed Serie A title, weaker league so he will still be able to score for fun for at least 3 more years and be able to say he has won it all in 3 major leagues. He will also earn some respect from haters because unlike Messi, Ronaldo is not afraid to leave his comfort zone to prove he is the best.
Some serious underrating of Juventus here, both in terms of performance and the size of the club.
Hmmm.
Italian football is seriously becoming the next German league with Juventus dominance. Perhaps they are already monopolized by Juventus and even worse than German league.
His goal will obviously be to win CL with Juve, Serie A is a nice guaranteed bonus.
I understand that, but no "hater" is going to respect him more for that, it's the safest move he could make in terms of likelihood of footballing success.
Such a strange and dumb post
Well, did he move to PL to prove he can do it on a cold rainy night in Stoke?
If it was Man Utd it would be Julie from the canteen with a thermometer stuck up his arse.
Don't get the logic. Is there a necessity that a world class player needs to move to Stoke or Darmstadt to prove himself?
What? Juventus are a fine club and he's 33. It's not like he is signing for a smaller club like Tottenham or West Ham, it's the biggest club in Italy and an institution in European football for sure. Great country, city, stadium and so on and so forth. Makes sense on many levels, he's never played in Italy before.
Every day he is staying at Barca, mate. What else has he to do there?
