He is very lightening quick and likes to run past defenders alot, hence he will get kicked alot, its nothing new, happens to every skilful and quick winger/attacker who likes to run with the ball.
Now the thing is, once he got kicked, how will he react? The ref will never going to give fouls and award him freekicks in every tackle he took, especially when he takes more tackle than any other players on the pitch.
So normally he will start to feel unfair and will develop "ways" to protect himself on the pitch, hence what we called "diving" (ie Ronaldo during his early United years), otherwise he may get injured alot. This may give him a bad reputation, and the ref will most likely ignore most of the foul made on him. At this point, he should either fine tune his playing style abit, such as grow more muscular strength and play more wisely (ie Ronaldo at late United years and at Real), or just keep play-acting and diving to the extreme (ie Neymar).