That's a lie and extremely over the top. How many primary shirt sponsors renew once their deal terms are over? Not as much as you think. And from the sponsor's perspective, performance on the pitch is never everything, it's what you want to achieve from your partnership. United have a specialized marketing metric system and measurement for their partners, which is why they have such commercial success even if they aren't winning the league.As if Ed Woodward tried to pass off his quote as being about affecting sponsorship deals Clearly it does because Chevrolet are not interested in renewing their deal with us due to our performances on the pitch. For a supposed former banker, he really doesn't have a grasp on long term cost/benefit analysis.