Let me caveat this post by saying for large spells of his tenure I do think we have been one of the worst run clubs around when you take into account our resources so I’m definitely no massive fan of the Woody.
However, I have never known a CEO to take the sole blame for transfers not working out in the way he does. Yes, blame him for his lack of a coherent vision/strategy with his managerial choices in the past and his naivety/poorly placed ambition in that first summer thinking that we could click our fingers because we’re Manchester United and sign Fabregas/Bale, but he has backed his managers. Us beating City to Sánchez for example was seen as a big coup and a real show of ambition, yet Woodward then gets all the blame for him being utter turd here. He refused to back Jose when he looked done here and sign yet another CB for 70m so he gets slammed. The following season he goes out and gets said centre back for 80m and he gets slammed again for over paying. Ole has spent 200m since being hired, and there’s a fair chance we’re going to add at least another 100m to that this summer during a worldwide economic catastrophe. That’s a big chunk of money.
On negotiations, the problem is we are never negotiating from a position of strength. Everyone knows we need to improve, everyone knows we have money, ultimately everyone knows we’re desperate for top talent. So it’s exceptionally difficult to then go to clubs such as Dortmund and Leicester/other clubs who don’t need to sell and take their best players away. We just don’t have a very good hand at the table. When you’re at the top you can cherry pick and afford to wait for the great deals to come along, we just don’t have that luxury yet.
I also think he was dealt a pretty crap hand to begin with. A handpicked successor completely out of his depth and an ageing squad filled with overachieving mediocrity and previously world class talent that had been drained of everything they had left to give. RVP, Vidic, Cleverley, Rooney, Rio, Anderson, Welbeck, Rafael, Giggs, Park and Fabio never reached even close to the heights they did under Fergie ever again. And then you add to that the massive void Sir Alex leaving left. Fergie leaving was similar to when someone who has worked in an organisation for 30 years leaves and hasn’t written any guides or told anyone the system passwords. He was a single point of failure for numerous key things including seemingly our entire scouting infrastructure, it was old school and relied on hearing information about a player from the gazillions of contacts he’d developed over the years. There was no infrastructure in place that was adequate for a club our size. We’ve now completely rebuilt that infrastructure, and I don’t think anyone can doubt that we are infinitely better at this especially with the young talent we’re trying to mop up. Do we get them all? No. But the fact we even wanted Upemecano; Cherki, Bellingham, Sancho pre-Dortmund etc tells me we are now on the right track and we do now have a strategy in place. Young, hungry players who are brought into the club early to grow and develop within the culture of the club. I do think he’s learned his lessons and that’s the key for me. We are now on the right track with a solid plan befitting of this club. Finally!