YouTuber John Charles, who creates gaming content for 180,000 subscribers, said he had received “thousands” of messages after posting a video about Fifa Ultimate Team addiction last June. In comments below the video, one person revealed they had spent £12,000 in six months. Another wrote: “I’ve been addicted all year round. I’ve spent £2,000 and I’m 17. I’ve recently uninstalled the game to escape it.”
“The craziest thing is that every single year, Fifa releases a new title and the monetary value of those cards becomes zero,” said Charles. “It’s not like Match Attax [collectible football stickers], where you have a physical sticker and you have the book forever. It’s a crazy system. In ten years we’ll all look back and think, ‘What the hell was going on? I can’t believe they got away with that.’”