Even though he was definitely more consistently influential in the 2006 World Cup rather than the 1998 World Cup, I wouldn't say that he
literally dragged France past Spain for example — Ribéry and Vieira were both exceptional in that match as well. Furthermore, for the tournament as a whole, the likes of Thuram and Makelélé (who returned from retirement at almost the same time to collectively propel France) were instrumental too.
That being said, while I do think that Zinédine Zidane is retroactively considered greater than he actually was...week-in and week-out, mostly because of hyperbolic narratives, the purpose of the post wasn't to microscopically dissect his performances and accomplishments in an effort to denigrate him (as he was clearly a fabulous leader and player at his pomp), but to shine light on the abstract qualities that put Cruyff on a tier of his own...
- No singe player is as synonymous with a distinct aesthetic and ideology as Cruyff with totaalvoetbal, perhaps not even Pelé with joga bonito as he has to share some of the limelight with Garrincha and Ronaldo and Ronaldinho, particularly in the modern sense of the term.
- First player to win 3 consecutive Ballon D'Or titles while guiding Ajax to three consecutive European Cup titles...not just scoring a plethora of goals, but being the on-field director of the team. Mind you, Ajax were mostly a regional and national power before him, and he took them to continental super club status (like Beckenbauer and Müller with Bayern in a similar-ish timeframe).
- You could argue that no one was as influential on the future of a club as Cruyff with Ajax — that includes his coach Michels (himself one of the All-Time greats), and all the illustrious players they produced in the years to come (from van Basten to Bergkamp to Davids to Frenkie) with Cruyff acting as a sort of overarching spiritual/ideological cornerstone. And that influence spread far and wide in Dutch football as a whole:
Gullit: Cruyff put Dutch football on the map.
- You could also argue that he is one of the, if not the, most influential figures in the fortunes of Barcelona — revitalized them as a player to win La Liga after a period of 13 years, overhauled what's now a sacred academy in La Masia, coached them to their ever first European Cup title and 4 La Liga titles (double of what they had won in the last 20 years), and provided a lot of principles for Guardiola and Enrique (who went on to win 3 Champions League titles with the club)...
How Cruyff reinvented football at Barca.
- Perfected the now commonplace False 9 role...carrying the torch from in-the-hole forwards like Di Stéfano in the years gone by, and reached a peak that wasn't matched till the emergence of a certain Messi (influenced by one of Cruyff's most ardent disciples).
- Shoot, he even influenced the progression of goalkeeping while at Barcelona!
...and so forth.
So while the likes of Zidane and Beckenbauer were exemplary in their own right and boast fantastic resumés, I just feel that Cruyff's pioneering spirit and influence on different institutions and the network of the game itself via limitless Cruyffisms (like the derivation of Guardiola's juego de posición for example) is so overwhelming that the best his competitors can vie for is the 2nd spot.