Appealed to kids i think? I think Ole and also Lingard himself once refered to his ''bubbly'' character.. whatever that is. He always seemed like he had no worries, dancing and laughing while enjoying the good life from getting all that Manchester United money. That is a dream many kids would love to live. Social media influencer life style while also playing for the biggest club in England.How does Lingard have any marketing appeal at all? Surely footballers have about three paths to being hugely marketable, (1) Being really fecking good, (2) Extensive social advocacy and activism, (3) Being extraordinarily good looking. Lingard isn't good, I don't remember him doing anything particularly remarkable from a social standpoint, and lets be honest, he's not a stand-out looker. So I just don't get it. The branding, the approach, none of it.
He's basically been Pogba's fluffer for the last six years.