A perspective I read elsewhere. That despite left-wing politics seemingly appearing more popular on social media compared to right-wing politics, it's actually social media that has broken the Labour Party and galvanised the Conservative Party.
The rationale behind this is that while most people are not on Twitter, the media class are. The activist types are. And the hyper politically partisan people are. And on the left there is a greater emphasis on these activist ideas which is not a bad thing in motivation and goals but it can box politicians into having to co-opt language or embrace outwardly subjects that are resonating yet outside the social bubble. Or face being shamed. The media class who are more educated and cosmopolitan get their cues from what is trending online pick it up and before you know it creates a backlash whereby Labour are complicit in bigotry. If Labour do outwardly show solidarity without being shamed into it, this is where the right-wing ecosystem of playing into people's fears of "wokeness" in the absence of real policies that actually matter comes into play. The Conservative Party has been in power for eleven years yet they don't run on a record of what they've done because they don't have a positive record. Traditional conservative economic policy hurts these small town areas and communities but loss of status is the driving factor now.
If you take the trans community for example, they only make up a tiny percentage of the public. So small that most people don't ever encounter a trans person. Yet by affirming that even if they are a small group of the public, they deserve the same respect as any other, the right-wing ecosystem of tabloid media, talkradio, sensationalist spin and fearmongering will then spend weeks and months caricaturing transgender people as a menace to society and suddenly if you are someone who is white, middle aged, heterosexual, a non-degree holder surrounded by people just like you in small towns, and you drive a truck for a living, the worry of a loss of status comes in as it is implied that Labour cares much more about them than you. This applies to immigration to where the areas which are most anti-immigration happen to be the areas where the least amount of effect of immigration takes place. Again, the idea that Labour cares more about them than you is pushed.
When Labour used to be the clear working class party it wasn't that they were paragons of virtue. Economic left-wing philosophy were shared among a lot of people who were also racists, sexists, crooks. Now the idea is that Labour have lost the working class precisely because they are trying to hard to be of virtue. Trying to not offend. It's a difficult conundrum to solve because the white working class man now resonates more with the epitome of elite (Johnson, Farage, Trump in the US) because they "say it as it is". Never mind that their policies do not help improve real conditions, it's just about feel and status that these men look like me, sound like me, dislike the people I dislike and aren't PC/woke.
