Depressing stuff, this club has so little ambition it's pitiful. Woodward is killing us.
It has ambition to increase revenues, decrease expenditure and increase profits. 4th place in should allow us to realise this. And if the manager fails to achieve 4th place - he'll be rewarded with the sack.
This really is Ed's last chance with the fans...I hope. He gets this decision wrong, he really should be on the way out.
It's not the last chance. Fans will keep accepting the mediocrity on the pitch, just as they have been for 7 years.
While Woodward is in charge of footballing matters, we will continue to finish 4th-6th. Some fans have deluded themselves into believing that we can finish higher. Woodward won't allow that. He'll ensure that the players he buys are just good enough (in his opinion), that we achieve 4th place.
When Jose got 2nd place, Woodie realised that our squad was perhaps too good, so decided to be very frugal last Summer. I think even Woodie was taken aback with the fact that we managed to get 2nd with that squad.
I don't want to hear that we signed a Championship player, Messi, Neymar or whoever. Because none of these players will take us to the next level. The only way to get to the next level is for Woodie to be demoted and removed from footballing decisions.