JOEY D'URSO: Blockchains rely on vast computing power to carry out transactions, which have been linked to carbon emissions and environmental degradation.
Tezos says it is more energy-efficient than other blockchains, but independently verifying these sorts of claims is hard. Furthermore, while blockchains make grand promises about remaking the world through complex use cases that will baffle most football fans, if you search the world ‘Tezos’ on social media, most people will be talking about something else — the Tezos cryptocurrency token which can be bought and sold on exchanges. Mirroring other cryptocurrencies, it has risen substantially in value since it was launched in 2018, but has crashed since November of last year.
To a cynic, the United deal’s main benefit could be that it ends up pumping the value of the cryptocurrency token, rather than marketing this technical computer network to the masses.