It kind of fecks with the NBA's revenue model. Which is why David Stern went apeshit when Pop rested Duncan, Parker and Man Utd for the duration of a Christmas day game against LeBron's Heat team.It is clever and he did this last year too. To be honest I think only reason people care is because it was against Giannis. Doesn't help EPSN missed out on that match up and made a talking point all day. I get why to some it does make him look a little bad as he picked this one to not play and not Portland.
Will the players accept a cut in salaries in exchange for the ability to load manage through high marquee games? That's the bottom line ultimately. Even if the messenger (ESPN) isn't the most impartial.