Exactly. Ryan's lucky the barbs are only 'jokes' people get killed for less.
That's an interesting angle to take on this. A pawn? Who's to say the idea wasn't presented to him and then he decided to add in as many digs as he could? The manifestation of so much hurt, anger and distress being released through comedy could well be a catharsis for Rhodri; to assume this is all coming from PP and that Rhodri just went along with it mindlessly for a quick buck isn't a just conclusion, imo.
Every aspect of what Ryan and Natasha did to him is tragic, who knows where his head has been at and what he's gone through in processing that in the intervening years. Just because Rhodri wasn't publicly emoting, it doesn't mean he hasn't already been shattered by this as it is a life-altering set of events he may never recover from. He may be lashing out, he may be able to laugh at it or he may just be profiting from a dire situation that has had a profound impact on his life to this day; as far as Rhodri is concerned, the tragedy may have been relived for almost a decade now and what happens thereafter is different kettle of fish.
If this is Ryan's comeuppance from his brother, he got off lightly. I'd also say this advert isn't just been seen as a bit of banter as the underlying messages throughout are being thoroughly dissected and place the magnified lens straight at Ryan through a burning sun - the light laughs are interspersed with a very harsh look at Ryan and the most impressionable satire is that which cuts to the bone, which I think this has succeeded in doing.
This advert can be analysed in a way most that are on TV cannot, it has more substance to it than we usually get in a 30 second attention grab.