You have to start back from the beginning yes but with each run you can collect new weapons, items etc. Also each run always feels unique because there are so many different weapons and power ups to collect. and sometimes the bosses are even different. And every time you die the story tends to progress a bit, it's continuous across all runs, it doesn't reset along with each run.
It's a game that rewards you for each attempt, not punish you for failing. I'm not usually a fan of roguelike games but it is awesome.
Sounds good, that's what usually puts me of rogue likes. The utter pointlessness of a failed run. Having some persistence is good.Yes and no.
You have persistent upgrades. Its more of a rogue-lite.
Each run you'll learn more about attack patterns and get certain items which allow you to start leveling up. Similar to Dead Cells.