Omar Berrada | Man Utd CEO

Rams said:
I see this point and I don’t agree with the other poster, but that’s not the problem imo. The problem has been lack of vision and the recruitment of players, not who chooses the next manager. I think that’s where Wilcox will hopefully improve things, well we can live in hope anyway.
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Should the idea not be that we have someone in that role that has done it before and done well? You say this isn't the problem but personally I think it is the biggest problem - we still don't have anyone proven to run the football side of the club. It's been the biggest problem for many many years and still no solution, just paper stories about it.
 
Red Indian Chief Torn Rubber said:
We have loads in here vying for Darwin award contention.....deary me
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I don't think he should be sacked and I'm not sure why people think that. But it is embarrassing for him that every decision he has taken has gone so poorly.

The group running the club should be under pressure to hire someone to run the football side. I don't see why no United fans are worried about this going into the summer.
 
Crashoutcassius said:
Should the idea not be that we have someone in that role that has done it before and done well? You say this isn't the problem but personally I think it is the biggest problem - we still don't have anyone proven to run the football side of the club. It's been the biggest problem for many many years and still no solution, just paper stories about it.
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But Berrada is experienced in the football industry, and Wilcox is the technical director. Previously we didn’t have a technical director.
 
Rams said:
But Berrada is experienced in the football industry, and Wilcox is the technical director. Previously we didn’t have a technical director.
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I think you will note that alot of fans dont think being at Barca and City is enough footballing experience at the highest level.

There are posters also comparing the journeys to Woodward and Arnold.
 
Crashoutcassius said:
I don't think he should be sacked and I'm not sure why people think that. But it is embarrassing for him that every decision he has taken has gone so poorly.

The group running the club should be under pressure to hire someone to run the football side. I don't see why no United fans are worried about this going into the summer.
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Because some think Berrada coming from City who were very successful whilst he was there means he’s going to translate that to us despite the fact that City footballing structure has been Txixi, Marwood and Worthington with Soriano as CEO overseeing them running the footballing structure and Berrada oversseing the entire City Group as COO.

I like Wilcox and think he did a fantastic job at City running their academy but until joining United as the link between the academy and the first team he’d had just over a year experience in working in first team football with Southampton so worry with how we are that the job may be far too big for him and he has no experience in putting together a footballing structure.

It’s the same with Vivell as I also appreciate the work he did at RB Leipzig and RB Salzburg as he found a lot of gems but he’s going to need to hit a very high strike rate in his scouting and recruitment as recruitment for the demands of United are far greater than either of the Red Bull clubs.

No one can convince me that we don’t need an experienced and proven quality Sporting Director running the footballing department and working alongside Wilcox and Vivell in implementing a long term vision and club identity, whether it should have remained as Ashworth or should be Campos or even Phil Giles is irrelevant to me BUT it does need an experienced person to do the HUGE job at the club.
 
Rams said:
But Berrada is experienced in the football industry, and Wilcox is the technical director. Previously we didn’t have a technical director.
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Berrada worked in sponsorship and commercial which he is said to have been fantastic in until working his way up in the business side to COO where he oversaw the entire City Group so his job was to make sure the CEO’s and people running each club were doing their job as their boss whilst City’s footballing structure was Txixi, Marwood and Worthington then Soriano as CEO overseeing them and not Berrada making footballing decisions for each or any club.

We did have a Technical Director before Wilcox which was Darren Fletcher and whilst his full job role was never officially confirmed to my knowledge it’s always been said that Fletcher was the link between the academies and the first team and that’s meant to have been Wilcox’s original role too which makes sense based on Wilcox’s entire non playing career outside of a year at Southampton was in running academies.
 
romufc said:
I think you will note that alot of fans dont think being at Barca and City is enough footballing experience at the highest level.

There are posters also comparing the journeys to Woodward and Arnold.
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This is a wierd thread. Our appalling recruitment record for both managers and players are 100% linked. There has been no overall football vision and no experienced DoF ever. There were various people in different and often conflicting roles, and too much interference from owners (both Glazers and now Radcliffe). Woodward wanted some kind of galictico transfers like Real Madrid, and agents took us for a ride. Then we had likes of Murtough who was under qualified and oversaw even worse transfers than Woodward, basically buying the managers favourites. So we have moved from the outgoing manager choosing a manager (Fergie and Moyes) to the CEO (Woodward and Ole, LVG, Mou etc) to the new part owner (Radcliffe interviewed managers and then he followed the CEO's recommendation). The promise from Radcliffe was to have a coherent football structure and team that would make all these decisions, from managers that fit a style to players that also fit it. Instead we have reverted to type with random decisions. Seems we had one of largest scouting teams in Europe which has been cut, not sure if they were really poor but the outcome has been awful. Liverpool use data extensively for both players and managers. No idea what we do. Sure berrada has far more football experience in football than Woodward or Arnold, but its only last couple of years he has been more active on football side. Its not his strength. Wilcox is relatively inexperienced considering he is now closest we have to a DoF. Overall, its still a mess.
 
Gordon'sHill said:
This is a wierd thread. Our appalling recruitment record for both managers and players are 100% linked. There has been no overall football vision and no experienced DoF ever. There were various people in different and often conflicting roles, and too much interference from owners (both Glazers and now Radcliffe). Woodward wanted some kind of galictico transfers like Real Madrid, and agents took us for a ride. Then we had likes of Murtough who was under qualified and oversaw even worse transfers than Woodward, basically buying the managers favourites. So we have moved from the outgoing manager choosing a manager (Fergie and Moyes) to the CEO (Woodward and Ole, LVG, Mou etc) to the new part owner (Radcliffe interviewed managers and then he followed the CEO's recommendation). The promise from Radcliffe was to have a coherent football structure and team that would make all these decisions, from managers that fit a style to players that also fit it. Instead we have reverted to type with random decisions. Seems we had one of largest scouting teams in Europe which has been cut, not sure if they were really poor but the outcome has been awful. Liverpool use data extensively for both players and managers. No idea what we do. Sure berrada has far more football experience in football than Woodward or Arnold, but its only last couple of years he has been more active on football side. Its not his strength. Wilcox is relatively inexperienced considering he is now closest we have to a DoF. Overall, its still a mess.
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This notion that the sporting director is the one that choses the manager and the CEO has no say is completely false. I will give you multiple examples... Madrid, Barca, PSG, Liverpool, Chelsea all have CEO's who pick the manager.

The promise from Ratcliffe was to have a footballing structure and that is what they have been putting in place... for you to say we reverted to type shows you are struggling to understand our structure. Previously, we gave all the decisions to Murtough to make or Woodward, when now its not the case because we have a technical director and recruitment director. You seem to ignore that too.

So you are super critical on Manutd structure then say you have no idea what we do... so the answer is you dont know... because we have appointed a new data analyst that has come over from Mercedes.

Again, with Berrada, you have no idea what he did... saying it was last 2 years is false. See below shows you he has been involved with footballing decisions since 2016... not sure how that translates to 2 years.
He was promoted through various other roles, ultimately becoming Chief Operating Officer in 2016. In this role, he was responsible for all business aspects of the club, reporting to the City Football Group CEO and working in close collaboration with the Football Director in relation to the club’s football operations (including player contracts and transfers).

In 2020, he was rewarded with the role of Chief Football Operations Officer.
 
davidmichael said:
Because some think Berrada coming from City who were very successful whilst he was there means he’s going to translate that to us despite the fact that City footballing structure has been Txixi, Marwood and Worthington with Soriano as CEO overseeing them running the footballing structure and Berrada oversseing the entire City Group as COO.

I like Wilcox and think he did a fantastic job at City running their academy but until joining United as the link between the academy and the first team he’d had just over a year experience in working in first team football with Southampton so worry with how we are that the job may be far too big for him and he has no experience in putting together a footballing structure.

It’s the same with Vivell as I also appreciate the work he did at RB Leipzig and RB Salzburg as he found a lot of gems but he’s going to need to hit a very high strike rate in his scouting and recruitment as recruitment for the demands of United are far greater than either of the Red Bull clubs.

No one can convince me that we don’t need an experienced and proven quality Sporting Director running the footballing department and working alongside Wilcox and Vivell in implementing a long term vision and club identity, whether it should have remained as Ashworth or should be Campos or even Phil Giles is irrelevant to me BUT it does need an experienced person to do the HUGE job at the club.
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Ye agree with all.
 
romufc said:
This notion that the sporting director is the one that choses the manager and the CEO has no say is completely false. I will give you multiple examples... Madrid, Barca, PSG, Liverpool, Chelsea all have CEO's who pick the manager.

The promise from Ratcliffe was to have a footballing structure and that is what they have been putting in place... for you to say we reverted to type shows you are struggling to understand our structure. Previously, we gave all the decisions to Murtough to make or Woodward, when now its not the case because we have a technical director and recruitment director. You seem to ignore that too.

So you are super critical on Manutd structure then say you have no idea what we do... so the answer is you dont know... because we have appointed a new data analyst that has come over from Mercedes.

Again, with Berrada, you have no idea what he did... saying it was last 2 years is false. See below shows you he has been involved with footballing decisions since 2016... not sure how that translates to 2 years.
He was promoted through various other roles, ultimately becoming Chief Operating Officer in 2016. In this role, he was responsible for all business aspects of the club, reporting to the City Football Group CEO and working in close collaboration with the Football Director in relation to the club’s football operations (including player contracts and transfers).

In 2020, he was rewarded with the role of Chief Football Operations Officer.
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You’re right there are lots of examples, the Chief Exec at Brighton was involved in appointing their manager and I think it would be naive to assume Bloom doesn’t get involved as well.

Clubs aren’t going to hand the keys over to one person and default everything to them. We’ve appointed Berrada, Wilcox and Vivell and now just have to see how they get on. If things don’t improve I’m sure they will be held accountable and someone else will get the opportunity.

The reason why we are in such a mess is because we appointed people who not only weren’t up to the job but also weren’t even held accountable when they failed.
 
Roboc7 said:
You’re right there are lots of examples, the Chief Exec at Brighton was involved in appointing their manager and I think it would be naive to assume Bloom doesn’t get involved as well.

Clubs aren’t going to hand the keys over to one person and default everything to them. We’ve appointed Berrada, Wilcox and Vivell and now just have to see how they get on. If things don’t improve I’m sure they will be held accountable and someone else will get the opportunity.

The reason why we are in such a mess is because we appointed people who not only weren’t up to the job but also weren’t even held accountable when they failed.
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Also.. at most clubs Sporting managers change quite often too... they usually have a shelf life of 3-4 years before they move on. Look at Liverpool, they have had 3/4 in the last 6/7 years.

We wanted to get a structure... that didn't mean only sporting director. Fans seem to ignore all the changes made at the club, we are improving it, even with the introduction of the Mercedes data analyst.

Now, like you say, if they fail, they will be called out but calling them out now, is basically a coping mechanism for fans to come back and say "told you so" given our history.

All of a sudden... Berrada, Wilcox and Vivell dont have the necessary "experience" even though they been in football for 15 odd years.
 
romufc said:
Also.. at most clubs Sporting managers change quite often too... they usually have a shelf life of 3-4 years before they move on. Look at Liverpool, they have had 3/4 in the last 6/7 years.

We wanted to get a structure... that didn't mean only sporting director. Fans seem to ignore all the changes made at the club, we are improving it, even with the introduction of the Mercedes data analyst.

Now, like you say, if they fail, they will be called out but calling them out now, is basically a coping mechanism for fans to come back and say "told you so" given our history.

All of a sudden... Berrada, Wilcox and Vivell dont have the necessary "experience" even though they been in football for 15 odd years.
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I am not convinced with Berrada, but he might have a case, but what have Vivell and Wilcox done in football to manage a gigantic club like united?
 
That goal of winning the league by 2028 has gotten off to a flyer hasn't it? Maybe he meant the Championship.
 
He’s up sh*t creek with mouth wide open. Definitely bit off more than he can chew. Thought he could come from a state owned club to a proper club and things would just work out. He’ll be gone next season too.
 
Giggsyking said:
I am not convinced with Berrada, but he might have a case, but what have Vivell and Wilcox done in football to manage a gigantic club like united?
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Vivell CV at RB Liepzeg justifies his role in recruitment at United. I agree totally on Wilcox who even has a bigger role than Vivell
 
UnitedSofa said:
It’s mad he’s getting pelters too
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It is our worst football season in 50 years. He is the CEO of the club and every wrong decision taken this season was either made by him or gone through him, if anything, he is first one to be criticized.
 
Giggsyking said:
It is our worst football season in 50 years. He is the CEO of the club and every wrong decision taken this season was either made by him or gone through him, if anything, he is first one to be criticized.
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This season has been coming for years, long before Barrada became CEO
 
Cassidy said:
Vivell CV at RB Liepzeg justifies his role in recruitment at United. I agree totally on Wilcox who even has a bigger role than Vivell
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Yes Leipzig a club that is built in a different way (harvesting cheap talents in Germany and selling for big money to big clubs) a model that does not go with our fundamentals as a club unless we intend to change our model to something similar to RB Leipzig style. But I agree with you, he might be the least of our problems in our football management team.
 
AndySmith1990 said:
This season has been coming for years, long before Barrada became CEO
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I do not believe that, INEOS people would want us to put the blame on past board. Taking the club in a matter of two seasons from 3rd to 8 to 16th with a series of bad decisions is on them. Renewing the contract of a manger who was about to get sacked only to sack him few weeks after they renewed the contract. Repeating the same thing with the director of football, not even Woodward is capable of this level of incompetency.
 
He made the wrong call by appointing Amorim mid-season, of that there can be no doubt.

Calls to sack him over it are quite silly though, he's inherited an absolute basket case of a club, he deserves an actual chance to lead us out of the quagmire we're in.
 
It's taken a special something to seem more incompetent than Woodward et Al but since Inros have taken over that's exactly what we have gotten.
 
Giggsyking said:
Yes Leipzig a club that is built in a different way (harvesting cheap talents in Germany and selling for big money to big clubs) a model that does not go with our fundamentals as a club unless we intend to change our model to something similar to RB Leipzig style. But I agree with you, he might be the least of our problems in our football management team.
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United have always in its best eras been a side that unearthed top young talent hence Vivell being as asset. We went away from that under Woodward to try and become a Real Madrid and that was a mistake.
 
He fell for the old City trap when they were linked with Amorim replacing Pep just like we did with signing Sanchez, Fred and Maguire

I will have more respect for him if he realises that he made a mistake and acts quickly now rather than doing more damage over the summer.
 
I can't prove it but I feel like this fella refusing to acknowledge he was wrong, and Dan Ashworth was right, is keeping Amorim in a job.
 
He absolutely fecked it with Amorim and allowing him to dick about with the formation
 
Rams said:
I see this point and I don’t agree with the other poster, but that’s not the problem imo. The problem has been lack of vision and the recruitment of players, not who chooses the next manager. I think that’s where Wilcox will hopefully improve things, well we can live in hope anyway.
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Yes let's pin our hopes on some guy that recruited youth players for southampton
 
Matt851 said:
Yes let's pin our hopes on some guy that recruited youth players for southampton
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I feel thar a portion of our fans lost the sense of what our club is and what it used to be. How on earth a guy worked in Southamton in the championship is going to change the fortune of a huge club like ours.
 
Giggsyking said:
I feel thar a portion of our fans lost the sense of what our club is and what it used to be. How on earth a guy worked in Southamton in the championship is going to change the fortune of a huge club like ours.
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It's just another murtough, where the ceo and owner overpromote someone to dof because they want to be involved in football decisions
 
romufc said:
Also.. at most clubs Sporting managers change quite often too... they usually have a shelf life of 3-4 years before they move on. Look at Liverpool, they have had 3/4 in the last 6/7 years.

We wanted to get a structure... that didn't mean only sporting director. Fans seem to ignore all the changes made at the club, we are improving it, even with the introduction of the Mercedes data analyst.

Now, like you say, if they fail, they will be called out but calling them out now, is basically a coping mechanism for fans to come back and say "told you so" given our history.

All of a sudden... Berrada, Wilcox and Vivell dont have the necessary "experience" even though they been in football for 15 odd years.
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Wilcox hasn't performed a similar job at a top level club for any period of time

By all accounts we also still have massive gaps in the data side of our structur
 
Roboc7 said:
You’re right there are lots of examples, the Chief Exec at Brighton was involved in appointing their manager and I think it would be naive to assume Bloom doesn’t get involved as well.

Clubs aren’t going to hand the keys over to one person and default everything to them. We’ve appointed Berrada, Wilcox and Vivell and now just have to see how they get on. If things don’t improve I’m sure they will be held accountable and someone else will get the opportunity.

The reason why we are in such a mess is because we appointed people who not only weren’t up to the job but also weren’t even held accountable when they failed.
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Of course he should have a say but if you override the DOF recommendation ignore their concerns and go onto sack the DOF, ultimately he should take the responsibility if things don't work out and take the criticism. It's not to say Berrada should be sacked for it but there is a rightful cause for concern, especially if the decision appears to be a bad one.
 
saivet said:
Of course he should have a say but if you override the DOF recommendation ignore their concerns and go onto sack the DOF, ultimately he should take the responsibility if things don't work out and take the criticism. It's not to say Berrada should be sacked for it but there is a rightful cause for concern, especially if the decision appears to be a bad one.
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It’s not overriding someone if it’s not their decision in the first place. It’s taken on this whole narrative now like Berrada made some unilateral decision with people just completely ignoring the logic of how these decisions are actually made.
 
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